@Daniel.CSMello

Led a team of over +1.500 people (managers, coordinators, supervisors and merchandisers) in all regions of Brazil 🇧🇷.

Trade Marketing Manager: On Shelf Availability & Check-out solutions: +38% growth | -45% savings➡️ ACTIVITIES: Market strategy and planning • On Shelf Availability solutions • Checkout solutions • IN-Store execution strategy • Merchandising production and logistics operations • Financial control➡️ PROJECTS: Cost saving for merchandising production (37% saving) and logistics operations (61% saving) • NEW IN-Store execution strategy, expanded to other Latin American countries •… Show more Trade Marketing Manager: On Shelf Availability & Check-out solutions: +38% growth | -45% savings➡️ ACTIVITIES: Market strategy and planning • On Shelf Availability solutions • Checkout solutions • IN-Store execution strategy • Merchandising production and logistics operations • Financial control➡️ PROJECTS: Cost saving for merchandising production (37% saving) and logistics operations (61% saving) • NEW IN-Store execution strategy, expanded to other Latin American countries • Sales / merchandising campaigns enabling Market Share increase for Mach3, Prestobarba3, Venus and Oral-B brushes in ND’18 and JF’19➡️ RESULTS: Department growth = +38% vs year ago (Checkout) / Merchandising saving of -45% Show less

Regional Merchandising Manager - Northeast-BR (RN / PB / PE / AL / SE / BA states): +28% growth➡️ ACTIVITIES: Team management (staff: 2 managers; 2 coordinators; 20 supervisors; 400 merchandisers) • Perfect store execution (+1.100 stores) • IN-Store KPIs • Initiative planning and execution • Sales force training➡️ PROJECTS: Developed automated tool to identify execution opportunities at store level; such project was a strong success, being expanded to other teams around Brazil… Show more Regional Merchandising Manager - Northeast-BR (RN / PB / PE / AL / SE / BA states): +28% growth➡️ ACTIVITIES: Team management (staff: 2 managers; 2 coordinators; 20 supervisors; 400 merchandisers) • Perfect store execution (+1.100 stores) • IN-Store KPIs • Initiative planning and execution • Sales force training➡️ PROJECTS: Developed automated tool to identify execution opportunities at store level; such project was a strong success, being expanded to other teams around Brazil and receiving two company awards for its results➡️ RESULTS: Region growth = +28% vs year ago; best in class result for FY1718 • P&G award as Best of The Year • P&G award for Developing Others • P&G STAR award for 100% Perfect Store result Show less

C&C Channel National Sales Supervisor - Key Account Brazil (ATACADÃO / ASSAÍ / ROLDÃO): +45% growth➡️ ACTIVITIES: Customer management • Joint Business Plan • Sales forecasting • Initiatives planning and execution • In-store execution • Pricing, promotion and merchandising strategy • Mix and portfolio implementation • Financial control • B2B➡️ PROJECTS: Applied business intelligence through growth hacking techniques to forecast sales potential, which was achieved with great… Show more C&C Channel National Sales Supervisor - Key Account Brazil (ATACADÃO / ASSAÍ / ROLDÃO): +45% growth➡️ ACTIVITIES: Customer management • Joint Business Plan • Sales forecasting • Initiatives planning and execution • In-store execution • Pricing, promotion and merchandising strategy • Mix and portfolio implementation • Financial control • B2B➡️ PROJECTS: Applied business intelligence through growth hacking techniques to forecast sales potential, which was achieved with great success, overdelivering company expectations • Developed automated tool for processing and distributing orders based on sales and inventory data, such tool was replicated at other regions around Brazil • Led innovative sales campaigns for store managers, driving execution of KPIs and sales growth • Led projects for commercial regionalization & store clusterization at ASSAí-Casino and ATACADÃO-Carrefour➡️ RESULTS: P&G award for sales results• Atacadão (150 stores) = +17%• Assaí (100 stores) = +127%• Roldão (30 stores) = +87%[sales growth during Daniel's supervision] Show less

Indirect Channel Regional Sales Supervisor - Midwest-BR (REAL Distribuidora): +32% growth Top Accounts➡️ ACTIVITIES: Team management (staff: 1 manager; 3 coordinators; 70 sales representatives; 20 merchandisers) • Top Account management (15 chains) • Sales forecasting • Initiatives planning and execution • In-store execution • Pricing, promotion and merchandising strategy • Sales force training • B2B➡️ PROJECTS: Category development at Top Accounts➡️ RESULTS: Top… Show more Indirect Channel Regional Sales Supervisor - Midwest-BR (REAL Distribuidora): +32% growth Top Accounts➡️ ACTIVITIES: Team management (staff: 1 manager; 3 coordinators; 70 sales representatives; 20 merchandisers) • Top Account management (15 chains) • Sales forecasting • Initiatives planning and execution • In-store execution • Pricing, promotion and merchandising strategy • Sales force training • B2B➡️ PROJECTS: Category development at Top Accounts➡️ RESULTS: Top Accounts growth = +32% • two P&G awards for sales results Show less

Direct Channel Drug Chain (Drogaria São Bento) - Regional Sales Supervisor➡️ ACTIVITIES: Sales forecasting • Initiatives planning and execution • In-store execution • Pricing, promotion and merchandising strategy • B2B➡️ RESULTS: Customer growth 5x vs year ago

Import / Purchase: +200% growth➡️ ACTIVITIES: National and international negotiation • Purchase management • Financial control • Hunt for new suppliers➡️ PROJECTS: Open new markets (Germany / China / Taiwan)➡️ RESULTS: Importation growth = 3x vs year ago

As volunteer