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Daniel is passionate about creating social impact and championing the underdogs. He left his corporate career in the travel & hospitality industry to found a social enterprise called Food Playground in 2012, and now spends most of his time cooking up new recipes and team bonding programmes with like-minded foodies in the kitchen.Through Food Playground, Daniel has inspired many stay-at-home mothers to return to the workforce by providing them with flexi-work arrangements and opportunities to regain their confidence and discover their hidden talents. The unfortunate reality is that many stay-at-home mothers and active seniors face overwhelming obstacles in finding meaningful work because of their need for flexi-work arrangements. Daniel firmly believes that this group of women has so much to offer and contribute, which is why every single employee in Food Playground is either a stay-at-home mother or an active senior.Against all odds, Food Playground's cultural cooking classes and team-building workshops have won numerous industry accolades and are consistently rated Number 1 on Tripadvisor. Nothing gives Daniel more happiness and pride than to see his group of underdogs overcome overwhelming odds to defeat the Goliaths of their industry.A man who walks his talk, Daniel believes in making his dreams come alive. He took the path less travelled by completing a solo 7000-mile BMW motorcycle expedition across Southeast Asia in 2012 after spending 6 months pursuing his photography interests across South America.
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Founder And OwnerFood PlaygroundSingapore -
Independent Director & Board MemberLibertus Capital Dec 2023 - PresentSingapore -
Mentor For Masters Of Science In Technopreneurship And InnovationNanyang Technopreneurship Center Feb 2022 - PresentSingaporeOffered by Nanyang Technological University (NTU) since 2002, the Master of Science Technopreneurship and Innovation Programme (MSc TIP) equips students with essential entrepreneurial skills and business acumen to turn novel ideas into successful ventures. -
Mentor For Business School StudentsChicago Booth Mentors (Singapore) Dec 2020 - PresentSingaporeThe University of Chicago Booth School of Business Alumni Association of Singapore is committed towards the development of the next generation of leaders in Singapore. Currently focused on mentoring undergraduate & graduate business students from the National University of Singapore, with an emphasis on venture building and digital transformation. -
Founder & OwnerFood Playground Jul 2012 - PresentSingaporeThe inspiration to set up Food Playground came from Daniel's adventure travels across South America and Southeast Asia. He had the privilege to learn how to cook Thai, Vietnamese, Cambodian and a variety of Latin American cuisine during his travels, and discovered that hands-on cooking classes allow any traveller to dive deep into the local culture by interacting with locals and tasting local heritage food. Daniel is deeply passionate about creating meaningful employment opportunities… Show more The inspiration to set up Food Playground came from Daniel's adventure travels across South America and Southeast Asia. He had the privilege to learn how to cook Thai, Vietnamese, Cambodian and a variety of Latin American cuisine during his travels, and discovered that hands-on cooking classes allow any traveller to dive deep into the local culture by interacting with locals and tasting local heritage food. Daniel is deeply passionate about creating meaningful employment opportunities for stay-at-home mothers and active seniors. This is why Food Playground does not hire professional cooks or celebrity chefs. Instead, Daniel purposefully crafted out flexi-work employment opportunities specifically for stay-at-home mothers and active seniors and equipping them with the necessary skills to run cooking classes!To find out more about Food Playground, visit www.foodplayground.com.sg or facebook.com/foodplayground.com.sg2024 Honoree of 'Spirit of Enterprise' Award2022 'Champion of Good' by National Volunteer and Philanthropy Centre2021 'Culinary Experience of the Year' Award by Travel & Hospitality Awards2020-2024 Travellers' Choice Best of the Best Award by Tripadvisor2018-2019, 2021/2022 Winner of 'Brands For Good'2018 Winner of 'Best Cooking School' by World Food Travel Association2017 Winner of 'Best Work-Life Balance' by Human Resources Excellence Awards2015 Winner of 'Singapore Service Excellence Awards' by SPRING Singapore2013 Winner of 'Best Learning & Travel Experience' by Singapore Tourism Board Show less -
DirectorThree60° Consulting Mar 2013 - PresentSingaporeResponsible for developing strategic plans and roadmaps for business development and new opportunities for growth. Provide leadership in specific projects or initiatives to build capabilities in new media. Three60 Degrees Consulting is a boutique creative agency founded in 2003 with a diverse client portfolio across industries including Ermenegildo Zegna, Breitling, Trend Micro, Fullerton Hotel and Certis Cisco. For more details, please visit http://www.three60.com.sg -
Vice PresidentPerkd Jan 2017 - Jan 2021SingaporeProvide consultancy and turnkey digital solutions to help brands build customer loyalty and drive repeat business.Perkd is headquartered in Singapore, and powers digital membership and customer acquisition programmes for global brands like The Body Shop, Samsonite, Crocs, Uber, Lazada and Zalora. Perkd is a digital loyalty wallet app that has more than 2 million active users across Asia, and is consistently ranked among the Top 10 Lifestyle Apps in App Store and Play Store in… Show more Provide consultancy and turnkey digital solutions to help brands build customer loyalty and drive repeat business.Perkd is headquartered in Singapore, and powers digital membership and customer acquisition programmes for global brands like The Body Shop, Samsonite, Crocs, Uber, Lazada and Zalora. Perkd is a digital loyalty wallet app that has more than 2 million active users across Asia, and is consistently ranked among the Top 10 Lifestyle Apps in App Store and Play Store in Singapore, Hong Kong and Macau. Visit www.perkd.me for more details. Show less
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Adventure Motorcyclist | Travel PhotographerDanieltan.Net Mar 2011 - Jun 2012South America, IndochinaDaniel spent six months touring South America in 2011 and had the opportunity to capture amazing landscapes and candid portraits across countries like Ecuador, Colombia, Peru, Bolivia, Argentina and Brazil. He also took the road less travelled to go solo on a 7000-mile motorcycling expedition across 6 countries in Southeast Asia from January to March 2012. You can see the highlights of this motorcycle expedition here :http://advrider.com/forums/showthread.php?t=785040Daniel… Show more Daniel spent six months touring South America in 2011 and had the opportunity to capture amazing landscapes and candid portraits across countries like Ecuador, Colombia, Peru, Bolivia, Argentina and Brazil. He also took the road less travelled to go solo on a 7000-mile motorcycling expedition across 6 countries in Southeast Asia from January to March 2012. You can see the highlights of this motorcycle expedition here :http://advrider.com/forums/showthread.php?t=785040Daniel is also a contributing photographer and travel writer for a few lifestyle and travel magazines in Asia. Show less
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Area Director Of MarketingPan Pacific Hotels Group Jan 2010 - Feb 2011Daniel is responsible for driving marketing strategies for Pan Pacific Hotels Group’s six properties in Singapore - Pan Pacific Singapore, Pan Pacific Orchard, PARKROYAL on Beach Road, PARKROYAL on Kitchener Road as well as two serviced suites Pan Pacific Serviced Suites and PARKROYAL Serviced Suites. Daniel was the brainchild behind the inaugural "Pan Pacific - Singapore GP Recycle Challenge" in 2010, which is a first-of-its-kind industry partnership with Red Bull Racing and Singapore… Show more Daniel is responsible for driving marketing strategies for Pan Pacific Hotels Group’s six properties in Singapore - Pan Pacific Singapore, Pan Pacific Orchard, PARKROYAL on Beach Road, PARKROYAL on Kitchener Road as well as two serviced suites Pan Pacific Serviced Suites and PARKROYAL Serviced Suites. Daniel was the brainchild behind the inaugural "Pan Pacific - Singapore GP Recycle Challenge" in 2010, which is a first-of-its-kind industry partnership with Red Bull Racing and Singapore GP to showcase youth talents from schools with their FORMULA ONE car replicas built either with recycled materials or with an environmental theme. This event helped drive positive publicity, increase revenue bookings and raise brand profile of Pan Pacific.Other brand-building initiatives to engage the local community include "PARKROYAL HR Challenge", an annual competition held in February 2011 to showcase innovation and creativity as well as promote progressive human resource practices to students. Show less -
Director, Business Development And Asset ManagementThe Ascott Group Jul 2009 - Jan 2010Business development portfolio :- Identify new opportunities and sourcing new deals to expand Ascott's business in management contracts. Preparation and the execution of new serviced residence projects in Thailand and Indonesia. - Spearhead new serviced residence developments opportunities, lead the due diligence and negotiations of the deals, and drive strategic investment decisions in the region.Asset management portfolio :- Oversee countries' portfolio growth through… Show more Business development portfolio :- Identify new opportunities and sourcing new deals to expand Ascott's business in management contracts. Preparation and the execution of new serviced residence projects in Thailand and Indonesia. - Spearhead new serviced residence developments opportunities, lead the due diligence and negotiations of the deals, and drive strategic investment decisions in the region.Asset management portfolio :- Oversee countries' portfolio growth through asset acquisition and strategic disposal of wholly-owned and majority-owned assets- Oversee project management to ensure timely and cost effective delivery of development- Spearhead all asset enhancement initiatives and report on NOI and IRR and all other financial aspects of the portfolio. Show less -
Brand & Marketing Director, ChinaThe Ascott Group Apr 2007 - Jun 2009The Ascott Group is the world's largest international serviced residence owner-operator with 22,000 serviced residence units in key cities of Asia Pacific and Europe. The Group operates three brands–Ascott, Somerset and Citadines. As the brand & marketing director for The Ascott Group in China, Daniel spearheads the strategy and execution of all marketing initiatives for 17 operating serviced residences across 8 cities. He also oversees the pre-opening marketing plans of all new… Show more The Ascott Group is the world's largest international serviced residence owner-operator with 22,000 serviced residence units in key cities of Asia Pacific and Europe. The Group operates three brands–Ascott, Somerset and Citadines. As the brand & marketing director for The Ascott Group in China, Daniel spearheads the strategy and execution of all marketing initiatives for 17 operating serviced residences across 8 cities. He also oversees the pre-opening marketing plans of all new serviced residences in China. In May 2009, Daniel was presented Ascott's 'Top Marketing Team' award for his leadership and outstanding marketing achievements in strengthening Ascott's brand equity across China. Show less -
Marketing Director, ThailandThe Ascott Group Nov 2005 - Apr 2007As the marketing director for The Ascott Group in Thailand, Daniel successfully implemented various branding campaigns and marketing initiatives to help Ascott leapfrog her competitors to become the undisputed brand leader in Indochina. In Sep 2006, Daniel launched a first-of-its-kind co-branded healthcare privilege card with BNH Hospital in Thailand with unprecedented publicity coverage and success, and since 2007, this partnership has continued to grow in leaps and bounds. Daniel also… Show more As the marketing director for The Ascott Group in Thailand, Daniel successfully implemented various branding campaigns and marketing initiatives to help Ascott leapfrog her competitors to become the undisputed brand leader in Indochina. In Sep 2006, Daniel launched a first-of-its-kind co-branded healthcare privilege card with BNH Hospital in Thailand with unprecedented publicity coverage and success, and since 2007, this partnership has continued to grow in leaps and bounds. Daniel also spearheaded the brand launch of the first Citadines serviced residence for The Ascott Group in Asia. In Feb 2007, Daniel was awarded 'Top Marketing Award' by The Ascott Group for his outstanding achievements and contribution. Show less -
Country Manager, ThailandValuair Ltd Jan 2004 - Nov 2005Valuair was the first low-cost carrier in Singapore, and to take off from Singapore Changi Airport. Daniel was in the pioneer team to set up this airline in Jan 2004, and led the establishment of Valuair operations in Thailand from sales and marketing, reservations and ticketing, airport ground services and financial management. Under his leadership, Daniel grew Valuair's outbound cargo revenue by 70% in the first 6 months of operations, and doubled monthly passenger revenue in the… Show more Valuair was the first low-cost carrier in Singapore, and to take off from Singapore Changi Airport. Daniel was in the pioneer team to set up this airline in Jan 2004, and led the establishment of Valuair operations in Thailand from sales and marketing, reservations and ticketing, airport ground services and financial management. Under his leadership, Daniel grew Valuair's outbound cargo revenue by 70% in the first 6 months of operations, and doubled monthly passenger revenue in the first 12 months.Daniel also supervised the merger of Valuair and Jetstar Asia operations in Thailand in Sep 2005. Show less -
Market ControllerSingapore Airlines (Sia) Jan 2003 - Jan 2004Managed inventory and formulate revenue maximization strategies for business units in Southeast AsiaActed as a key advocate and champion of revenue management to key internal customers (i.e. General Managers and country sales and reservations heads)Responsible for conducting key training programs, conducting pre / post training evaluations to bridge gaps within revenue management systems and controls within the group
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Reservations ManagerSingapore Airlines (Sia) Jan 2001 - Dec 2002Managed day-to-day operations of Singapore Airlines in-house reservations call centre and led a team of 180 customer service representatives providing 24 x 7 support to customers worldwideSupported the achievement of country sales revenue targets through effective telephone sales and reservations supportResponsible for forecasting volumes of calls and manpower requirements and making necessary changes in staffing and sales promotionsImplemented development plans to… Show more Managed day-to-day operations of Singapore Airlines in-house reservations call centre and led a team of 180 customer service representatives providing 24 x 7 support to customers worldwideSupported the achievement of country sales revenue targets through effective telephone sales and reservations supportResponsible for forecasting volumes of calls and manpower requirements and making necessary changes in staffing and sales promotionsImplemented development plans to ensure the call centre meets call volumes and service standards in order to deliver a seamless customer experience Show less
Daniel Tan Skills
Daniel Tan Education Details
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First Class Honors
Frequently Asked Questions about Daniel Tan
What company does Daniel Tan work for?
Daniel Tan works for Food Playground
What is Daniel Tan's role at the current company?
Daniel Tan's current role is Founder and Owner.
What is Daniel Tan's email address?
Daniel Tan's email address is da****@****tan.net
What is Daniel Tan's direct phone number?
Daniel Tan's direct phone number is +65945*****
What schools did Daniel Tan attend?
Daniel Tan attended The University Of Chicago Booth School Of Business, National University Of Singapore.
What skills is Daniel Tan known for?
Daniel Tan has skills like Business Development, Marketing Strategy, Hospitality, Competitive Analysis, Hotels, Management, Marketing, Tourism, Business Planning, Leadership, Start Ups, Entrepreneurship.
Who are Daniel Tan's colleagues?
Daniel Tan's colleagues are Kelly Pang, Yih Yin Leow, Alex Suárez.
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Daniel Tan
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Daniel Tan
Singapore2gmail.com, permira.com2 +442076XXXXXX
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Daniel Tan
Singapore -
Daniel Tan
Singapore
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