Daniel Tata Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Manage and optimize media helping advertisers meet and exceed their delivery and performance goals across display, video, native.Strategist on managed and agency trading desk advertisers, specializing in automotive and high revenue accounts such as FCA, Nissan, Exxon Mobil, Ford, General Motors, and Subaru.Consistently exceed revenue and individual optimization goals per quarter. Nominated for 2014 Q2 Elite Performer Award.Meet weekly with clients to provide updates on delivery and performance across all campaigns. Provide optimization recommendations and troubleshoot various setup, pacing, or performance issues. Help identify opportunities to grow spend and ensure long-term client success.DSP Feature SME Lead - Lead a team of DSP subject matter experts specializing in new feature requests from internal and external users. Recruit testers and compile feedback for our project management team through alpha and beta phases of testing. File related tickets and distribute internal communication of features via quarterly newsletters.New Hire SME Lead - Lead a team of DSP subject matter experts specializing in building and formalizing the new hire process. Included mapping out two-week training schedule with materials for all new hires. Host multiple new hire training sessions.

Cincinnati, Ohio, Us

Guided the transition of Hilton’s digital advertising account from multiple agencies to Organic. Lead planner for Hampton Inn, Homewood Suites, and Home 2 brands.Created workflow processes and procedure guides for media department, including Organics’ initial digital planning, buying, and billing process.Create media plan presentations for client approval. Finalize and negotiate media plan pricing to achieve brands highest return on investment.Meet weekly with clients to provide updates, including weekly reporting metrics and insights.

New York, Ny, Us

First Detroit office employee for Cadreon. Helped secure largest company media insertion order.Managed overall marketplace education efforts within agency teams, including demand-side-platform buying structure and real-time bidding strategies of inventory and data.Collaborated with agency media team to lead marketplace planning and strategy.Educated, promoted, sold and managed campaigns with the agency media teams and Chrysler clients.Identified client-centric publishers for recruitment and marketplace inclusion.

Cincinnati, Ohio, Us

Planned, negotiated, and optimized interactive media for Jeep, Chrysler Corporate, and Certified Pre-Owned.Developed strategic marketing plans to build brand awareness, active consideration and purchase intent for Jeep brand vehicles.Managed campaign requirements. Interpreted campaign performance, including media, creative, landing page, while providing insights and solutions to meet campaign efficiencies.Created media plan presentations for client approval. Most noteworthy achievement was the 2010 interactive in-market upfront plan.Serviced Chrysler marketing clients with weekly reporting metrics and insights for Jeep, Corporate, and Certified Pre-Owned. Visited Chrysler headquarters to meet with clients in efforts to further educate, gain approvals, and provide in-person campaign performance analysis.Managed Organics’ new business digital consumer footprint team. Footprints sparked creative ideation for all new business developments, including Hilton, Gatorade, Kimberly Clark, etc.Developed and maintained constructive/cooperative relationships with media vendors to ensure active involvement in understanding the latest product offerings. Organized and coordinated a two-day media vendor summit in preparation of 2010 in-market upfront.

Detroit, Mi, Us

Supervised buying team for all Ford divisions, including Car, Truck, SUV, CUV, and DIV.Negotiated and facilitated yearlong in-market upfront buys for upcoming calendar year, achieving 3-5% savings from previous year.Participated in weekly meetings with key Ford digital clients to provide performance and insight updates.Lead buyer for Ford Car, Truck, SUV, DIV. Negotiated and purchased all incremental and sustaining media for Ford, including vehicle launches for Flex, Edge, Fusion, Focus, and Mustang. Communicated with sites, planning, and traffic teams to ensure seamless campaign launches.Solely responsible for the distribution of all new and revised media insertion orders.Negotiated digital and emerging (mobile, gaming, VOD) media advertising space for Ford and LincolnStewarded relationships with publishers and media vendors for comprehension of the latest media offerings / technologies

Communication, Communication, General

Education record