Dan Mckay Email and Phone Number

Currently leading direct to consumer (DTC) sales and marketing for the Proactiv brand in US and CanadaManages 10 person team responsible for all marketing functions supporting the DTC business, including media, CRM/retention marketing, data/analytics, customer service and SEOOwns multi-million dollar monthly media budget, with spend across search, social, affiliate, CTV/LTV/OLV, displayPart of senior leadership team

Managed multi-million dollar marketing budget for Boxed's B2C, B2B, and Boxed Market divisions.Oversaw digital, TV, affiliate, audio, direct mail, and OOH campaign execution and investment.Reported on financial performance, aligning with acquisition and retention forecasts.Achieved 300% reduction in Customer Acquisition Cost (CAC) through channel mix optimization.Collaborated with retention marketing for lifecycle program execution across paid channels.

Owned eCommerce P&L, responsible for 8-figure sales across Walmart, Target, Walgreens, Ulta, Shoppers Drug (Canada) and No7 DTC websitesOversaw multi-million dollar paid media investment across omni-channel digital activity (search, social, affiliate, programmatic, retail media networks), driving 25% YOY sales growth via Retail.com and No7.comManaged team of 14 responsible for all functions within eCommerce and Digital marketing across No7 brandsMember of No7 Executive leadership team, reporting into CMO

Key stakeholder within Colgate Palmolive’s in-house Integrated Marketing Communications team responsible for developing go-to-market strategies to support new product launches across Oral Care, Personal Care and Home Care portfolios. Lead for paid and organic search within North American marketsOwns Colgate’s email marketing and CRM program; responsible for 1st party data segmentation, user journey mapping and content development. Partners with media agency to utilize 1P data to support media buysPartners with brand, shopper marketing and insights teams to develop and optimize user experience across Colgate Palmolive’s brand websites. Supports omni-channel marketing campaigns through creation of content and integration of eCommerce technologyManages relationships across multiple agencies and external partnersSupported launches of Colgate DTC brands, including Hum by Colgate and MySoftsoapInterim Social Media (2016) and Amazon paid search (2017-2018) leadFour time (2016, 2017x2, 2020) Chairman's You Can Make a Difference Award WinnerManagerial responsibility within Colgate’s Global Management Development Intern Program

Freelance contributor to Thrillist, Chowhound and Eater covering the food and restaurant industry in Philadelphia- Responsible for developing original articles around local food events, POVs on recent food trends, interviews with local Chefs, recipe roundups and best of lists. Articles have received over 29,000 Facebook likes and 9,000 shares- Portfolio reviewable at http://danmckay.contently.com/

Owner of the Pep Boys mobile marketing program and strategy. Program includes Pep Boys mobile eCommerce website, mobile apps (available on Android, iOS), SMS / text alerts and mobile wallet programs (Apple Wallet, Android Pay)- Oversaw of the Pep Boys mobile website, which has experienced YOY sales and conversion increases of 131% and 85%, respectively- Writes all SMS copy and offers and grew SMS database by 480% in 2015- Manages mobile wallet program which has led to multi million dollar sales and has been integrated across mobile, desktop and in-store promotions- Responsible for reporting on analytics and performance across internal and industry benchmarks- Day to day owner of partner agency relationships

Project manager responsible for the online marketing programs of Shire Pharmaceutical's ADHD medications Intuniv and Vyvanse. These programs included:- Maintenance and optimization of the Intuniv Consumer, Vyvanse Professional, Fosrenol, and ADHD University websites- Development of email marketing campaigns for acquisition, conversion, and retention streams- Development and trafficking of flash and rich media banners for Intuniv and Vyvanse (HCP) display advertising campaigns- Coordination of submission of website content through MLR review, approval and compliance submissions- Responsible for overall financial health of all Shire projects- Management of technical and creative resourcing

As a part-time freelancer at SharedCxO (SMB Companies, LLC at the time), I was responsible for:- Managing the SEO and SEM programs for a portfolio of small business clients. This involved keyword research, bid management, researching and implementing linking opportunities, monitoring and providing recommendations for local consumer generated review sites and analyzing organic search trends and traffic. - I also participated in new business development in the areas of SEO and SEM

Project manager/associate account executive at AKQA, Adweek's 2012 Digital Agency of the Year. While at AKQA, my projects included:- Developed and implemented content and creative concepts on the United States Postal Service website in support of their Every Door Direct Mail (EDDM), Metro Post, and 2012 Holiday service offerings- Oversaw the online development projects of Volkswagen mobile marketing, including mobile site development, email marketing, mobile banner creative, and management of Volkswagen's SMS database and communications- Lead project manager of AKQA"s 2012 Future Lions campaign at the Cannes International Festival of Creativity. Campaign elements included Future Lions website, campaign poster, social media, and onsite promotional materials

Managed the online marketing efforts of a portfolio of multiple branded and independent hotels in primary, secondary, and tertiary markets. My portfolio included several Marriott, Hilton, Starwood, the Preferred Hotel Group, and independent properties. My specific initiatives included:- Oversaw the development of several hotel websites from creative conception to launch, including the Stratosphere Hotel and Casino and the Ambassador Waikiki - Responsible for the development and ongoing optimization of all client SEO efforts, both onsite and offsite - Managed a team of web marketing analysts and coordinators responsible for the SEM and Display advertising programs of client portfolio, including partnerships with third party websites such as TripAdvisor and regional travel websites- Led all client reporting on program components, focusing on website performance metrics and ROI on all paid and organic marketing efforts

Created and optimized SEM (pay per click) search campaigns and Display Media partnershipsResponsible for budget allocation and monthly reporting on ROI for campaigns to meet program goals