Responsible for overseeing a field marketing team of 10 and leading the strategic development of multi-channel marketing campaigns resulting in a +24M pipeline margin. Develop key processes to improve analytics and strategy development, increasing cross-functional team efficiency. Leverage category expertise and relationships across Energy Business to build insight driven go-to-market strategies. Collaborate with clients and industry experts to understand customer trends… Show more Responsible for overseeing a field marketing team of 10 and leading the strategic development of multi-channel marketing campaigns resulting in a +24M pipeline margin. Develop key processes to improve analytics and strategy development, increasing cross-functional team efficiency. Leverage category expertise and relationships across Energy Business to build insight driven go-to-market strategies. Collaborate with clients and industry experts to understand customer trends and consumer landscape to inform marketing strategies and best practices to enhance campaign performance and reach target audiences. Show less

Delivered measurable, effective multi-channel marketing campaigns across web, email, SMS, messaging, direct-mail and social channels.Developed detailed mapping of customer lifecycle for key segments, and execute programs targeted to these segments to drive acquisition. Provide strategic input into CRM campaigns, including customer segmentation/targeting, contact strategy, test plans and rollout in collaboration with client partners. Established analytical framework and… Show more Delivered measurable, effective multi-channel marketing campaigns across web, email, SMS, messaging, direct-mail and social channels.Developed detailed mapping of customer lifecycle for key segments, and execute programs targeted to these segments to drive acquisition. Provide strategic input into CRM campaigns, including customer segmentation/targeting, contact strategy, test plans and rollout in collaboration with client partners. Established analytical framework and managed the reporting and performance of all lifecycle initiatives – monitoring and analyzing campaign results across all channels to understand the efficacy of strategies and tactics for improving key engagements and retention metrics. Show less

Designed, created, and implemented strategic marketing programs to support business goals and sales objectives. Execute, track, and evaluate initiatives by utilizing Marketo and SFDCConducted campaigns and programs associated with over $1 Million of new gross marginCollaborated with manager, director, and senior level executives to update, plan, and execute various marketing initiativesIncreased productivity and success in developing new marketing group within Commercial… Show more Designed, created, and implemented strategic marketing programs to support business goals and sales objectives. Execute, track, and evaluate initiatives by utilizing Marketo and SFDCConducted campaigns and programs associated with over $1 Million of new gross marginCollaborated with manager, director, and senior level executives to update, plan, and execute various marketing initiativesIncreased productivity and success in developing new marketing group within Commercial and Industrial business divisionResponsible for the day to day marketing support of a 10 state sales region.Involved in process development, project planning, and presentations to all levels of organization. Show less

⦁Responsible for the management & coordination of sales activities for all commodities through key channel partner relationships and small direct sales accounts.⦁Managed book of business worth $1.5 million in annual margin, and was a top performer for new electric business in 2011 earning over $600,000 in margin for the company.⦁Tasked with the effort to maintain detailed reporting and deliver accurate results to management.

⦁Collect and research commodity usage information for current and prospective customers⦁Develop custom and accountable spreadsheets utilized by sales team for commodity pricing⦁Assist in preparation, completion, and archiving of contract packages essential to core business⦁Successfully communicate with multiple departments to accomplish tasks and objectives⦁Succeeded in fast paced environment based upon accurate attention to detail & procedure, maintaining relationships with… Show more ⦁Collect and research commodity usage information for current and prospective customers⦁Develop custom and accountable spreadsheets utilized by sales team for commodity pricing⦁Assist in preparation, completion, and archiving of contract packages essential to core business⦁Successfully communicate with multiple departments to accomplish tasks and objectives⦁Succeeded in fast paced environment based upon accurate attention to detail & procedure, maintaining relationships with sales/customers, and strong written/verbal communication skills Show less

⦁Customer service, data entry/reporting, lead generation/follow up, sales support, telemarketing⦁Helped advance team by developing new procedures, position duties, and hiring new employees⦁Pursued & accomplished multiple team-driven objectives that have positively affected marketing⦁Managed essential prospect and customer databases through CRM s/w and Excel