Leading an impactful, multi-disciplinary Customer Marketing and Marketing Operations team for a leading fintech challenger, culminating in acquisition and integration into the NatWest Group:- Developing a high-impact, cross-functional team to manage integrated marketing campaigns across diverse audiences- Providing strategic marketing leadership and expertise to facilitate organisational growth and further integration into NatWest Group- Co-creating leading customer experiences to enhance confidence in financial decision making, collaborating with Product, UX and Engineering teams- Designing and directing the brand transition and communication strategies for a landmark intra-group pension master trust merger, culminating in the migration of 640,000 customers, 23,000 organisations, and £2.49bn AUM to Cushon’s technology platform- Overseeing the creation and optimisation of multi-channel marketing campaigns, enhancing media awareness and demand generation, and maximising transactional and customer communications- Collaborating with data analysis team to drive conversion rate optimisation using behavioural analysis and A/B testing, establishing a Next Best Action framework targeting better customer outcomes- Advancing the use of lead scoring and grading, and CRM best practices across Growth and Marketing teams- Transforming content strategy and brand narrative through extensive user testing, stakeholder interviews, content audits and competitive analysis- Owning digital strategy, martech stack management, automation and re-platforming initiatives, to scale client and customer communications- Centralising collateral development and management, providing subject matter expertise and ensuring compliance with financial promotion regulations

Consulting with and reporting to Exco, successfully redefined the marketing function away from task completion to a valued strategic pillar, leading to rapid growth over 4 years, successful acquisition and shareholder exit strategy:- Enabled 10x business growth and 27% CAGR by integrating 10 mergers/acquisitions over six years, encompassing brand, marketing operations, and proposition integration-Unified go-to-market messaging across all professional practices with a cohesive ‘Gallagher Better Works’ mission and vision aligned to customer needs and expectations- Launched multi-year Gallagher Premiership Rugby partnership to enhance organic growth and brand recognition, collaborating with UK marketing teams for activation- Rolled out Sitecore enterprise CMS platform and new UK website design, creating a unified user experience that has set the global benchmark and approach for all Gallagher practice websites- Built international partnerships to share marketing best practices, coordinate global campaigns, and plan events attended by senior decision makers from some of the world’s most well-known brands- Introduced intranet as a central hub for connecting UK offices to internal communications, sales, marketing and training resources- Enhanced brand reputation through nine industry awards and four commendations, supported by case studies and client testimonials- Managed complex RFPs with a 63% success rate, contributing $789,000 in 2017 and securing several key global mandates- Oversaw internal and external communications including PR, technical briefings, and thought leadership publications- Led integrated marketing campaigns, such as Gallagher’s UK National Benchmarking Survey, to drive lead generation and brand awareness

Established the UK marketing function for employee benefits, risk and healthcare, employee communications, HR & reward and wealth divisions, supporting exponential organic and M&A-driven growth:- Enabled 10x business growth and 27% CAGR by integrating 10 mergers/acquisitions over six years, encompassing brand, marketing operations, and proposition integration- Unified go-to-market messaging across all professional practices with a cohesive ‘Gallagher Better Works’ mission and vision aligned to customer needs and expectations- Launched multi-year Gallagher Premiership Rugby partnership to enhance organic growth and brand recognition, collaborating with UK marketing teams for activation- Rolled out Sitecore enterprise CMS platform and new UK website design, creating a unified user experience that has set the global benchmark and approach for all Gallagher practice websites- Built international partnerships to share marketing best practices, coordinate global campaigns, and plan events attended by senior decision makers from some of the world’s most well-known brands- Introduced intranet as a central hub for connecting UK offices to internal communications, sales, marketing and training resources- Enhanced brand reputation through nine industry awards and four commendations, supported by case studies and client testimonials- Managed complex RFPs with a 63% success rate, contributing $789,000 in 2017 and securing several key global mandates- Oversaw internal and external communications including PR, technical briefings, and thought leadership publications- Directed integrated marketing campaigns, such as Gallagher’s UK National Benchmarking Survey, to drive lead generation and brand awareness