Daniel Slater Email & Phone Number

Hastings, On, Ca

Smiths Falls, Ontario, Ca

Lead Canopy Growth’s marketing automation team in addition to executing several transformational projects designed to streamline and optimize their tech stack which amplified the impact of their brand offerings.Highlights included: • Advised and executed marketing and communications campaigns utilizing marketing automation best practices including GDPR/CASL and industry specific compliance • Executed strategic IT projects utilizing a range of project management tools • Integrated customer data across multiple platforms including Icefall • Managed department's operational finances • Administered Shopify and other website updates, transfers and migrations • Engaged with global internal and external partners on tactical projects • Headed domain management and maintained the master domain directory • Repatriated, secured and oversaw Canopy brand social media accounts

Worldwide, Oo

Managed Deloitte’s campaign reporting team while implementing multiple national change management projects designed to capture better data and amplify the impact of data visualization technologies. Highlights included: • Working with offshore and local teams to improve delivery timelines and reporting precision. • Updating manual processes with the introduction of R programming language • Implementing the ticketing tool ServiceNow to manage the campaign reporting team’s requests• Hiring and onboarding international team members from Hydrabad, India• Executing several projects to ingrate local and global systems with Sieble CRM• Operationalizing multiple change management projects including relationship development and marketing reporting visualization via Tableau and master contact data management software• Integrating the Chilean firm’s marketing processes within Canada

Toronto, Toronto, Ca

My role as PwC’s marketing automation specialist allowed me to apply my advanced skills and training to nurture digital engagement. Utilizing Oracle’s marketing suite (Eloqua, OCM and SRM) integrated with our CRM to deliver targeted content informed by individual’s digital body language. This also includes:• Deploying mobile responsive account based and segmented marketing campaigns• Developing and delivering national training and user guides for users, administrations and practitioners • Increasing platform adoption by promoting data driven best practices informed by recent successful campaigns• Standardizing automated self-serve reports delivering detailed campaign analysis• Working with on-site and offshore teams to deliver on SLA’s that promote a high efficiency integrated support model• Completing change management projects that replaced previous marketing automation software (Aprimo) with Eloqua • Monitoring and updating Microsoft Dynamics CRM two-way integration with Eloqua• Developing marketing qualified lead criteria by implementing: lead scoring, lead nurturing and lead validation• Utilizing the database architecture to deliver an integrated data management solution relating personal interactions to client records

Toronto, Toronto, Ca

Toronto, Toronto, Ca

Toronto, Toronto, Ca

Event marketingCRM data managementCampaign executionMarketing automation