• Clients: Bayer Aspirin, One A Day Vitamins, Midol, Claritin, Afrin, Alka-Seltzer, Aleve, Flintstones Vitamins, Lotrimin and Sour Jacks • Manage the social, digital & earned marketing creative for a $6.5 million portfolio of Bayer brands• Produced a 15-minute documentary for One A Day Vitamins that featured Samira Wiley, premiered at the Tribeca Festival, earned a 6-minute segment on CBS This Morning and resulted in 1.4B+ media impressions• Concept and execute integrated yearly earned marketing activations like the one listed above• Oversee year-long social editorial calendar development for 9 brands• Manage a team of 13 integrated creatives including ACDs, art directors, copywriters & designers• Pitched and won a new client within 3 months of starting at the agency—and Sour Jacks

• Clients: Hershey’s, Triscuit, Teddy Grahams, belVita, Halls, Planters, Oscar Mayer, Kraft Cheese, Miracle Whip, Crystal Light, Country Time Lemonade, Bud Light, Rustoleum, Olive Garden, Pizza Hut, Sears, Purina, Disney and Jewelers Mutual• Mined insights to concept and execute all aspects of advertising campaigns including hundreds of pieces of content—in-feed social posts, Instagram stories, Twitter interactions, print, TV, radio, display, mobile and beyond• Creatively managed content productions as big as $1MM and as little as $100k for all types of content including print, TV, radio, digital and social• Guided our belVita client toward an expansive $750K content shoot, rather than their originally planned $250K production for 2019• Relaunched Planters Cheez Balls with an inventive social campaign that garnered 1.6MM organic social impressions and 1.4B media impressions in one week• Co-managed campaign development for Triscuit from 2016 to 2018 with average yearly billings of $1MM; including partnership with Cecily Strong and an innovative crowdfunding partnership with Indieigogo & 20 craft food producers• Created multiple social/digital campaigns recognized as best in class by Facebook, Google and other platform partners• Influenced strategic development through strategy session participation, positioning statement generation and testing stimulus development for multiple brands • Worked with global Mondelēz clients to maintain consistent messaging across North America, Europe & the Middle East• Managed and was responsible for the professional development of a team of integrated creative professionals including art directors, copywriters, designers & interns

• Created local and global launch campaigns for Motorola products; campaign materials included print & digital assets, sales kits, retail displays and collateral • Created a national launch spot and integrated program for the first Motorola Android tablet• Launched an internal Motorola training site for retail sales associates at Best Buy, Verizon, AT&T and other wireless carriers• Created content to help the Business Development team craft narratives for new business pitches• Managed a team of 4 creatives and one designer

• Wrote & produced a myriad of direct mail, digital content, retail promotions and beyond for Sprint• Produced a holographic experience for Sprint-Nextel that featured Rusty Wallace and traveled to NASCAR races nationwide

• Wrote and produced TV spots and retail materials for Caterpillar and The Cat Rental store• Crafted sales materials and veterinarian education communications for Pfizer • Developed TV spots, sales sheets, spec sheets and more for Bayer CropScience

• Worked as an intern at the U.S. Military's newspaper office in Darmstadt, Germany• Wrote and had stories published in various sections throughout the summer