Daniel Tyson Email & Phone Number

Brooklyn, New York, United States

A creative and strategy consultancy for lifestyle and beauty brands, advising companies to transform their visions into innovative outputs. Deep expertise and execution in brand building, business strategy, creative articulation, product development, brand marketing, growth marketing, communications, and content development.Several consulting roles leading Marketing, Creative Direction, and Business Strategy:-Lead the development and execution of marketing strategies to drive brand awareness, acquisition, and retention.-Oversee all aspects of the marketing function, including branding, advertising, digital marketing, and PR.-Provide creative direction across all touchpoints, ensuring alignment with brand identity and messaging.-Manage the creative direction of brand campaigns, ensuring alignment with brand identity and messaging.-Collaborate with teams and partners on integrated marketing campaigns to boost engagement and sales.-Analyze market trends and consumer behavior to identify opportunities for growth and innovation.-Collaborate with senior leadership to define long-term objectives and create actionable plans.-Assist leadership in executing strategic initiatives for market expansion, PD, and revenue growth.-Direct marketing strategies to align with business goals and maximize impact.-Monitor market trends and competition to identify threats and opportunities, adjusting strategies as needed.

-Headed the development of the brand in Great Bowery Incubator and positioned to lead the brand into market launch. -Directed the operations and aligned initiatives with the brand’s vision.-Oversaw budgeting, forecasting, and financial planning.-Presented performance reports and strategic initiatives to the Board of Directors for informed decision-making.-Enhanced brand identity and built strategic partnerships to amplify brand reach.-Spearheaded product innovation initiatives that met consumer demands and increased market competitiveness.-Conducted market research to inform product development and marketing strategies.

New York, New York, United States

-Spearheaded the in-house incubator program, managing creative development, product development, marketing strategy, and content creation to build brands and drive go-to-market strategy.-Accelerated growth of 5 unique brands through the internal incubator program.-Developed and delivered high-performing market-driven products and assets based on consumer data.-Fostered robust relationships with brand Founders, promoting trust and satisfaction.-Led design team from concept to completion, delivering exceptional final products.-Launched innovative services such as white-label content creation, campaign strategy development, website design, and social content management.

Greater New York City Area

-Boosted social media following by over 200% via strategic digital content creation focus.-Conceptualized, developed, and deployed the company's comprehensive rebranding with a brand style guide, encapsulating vision, mission, value pillars, and visual standards.-Directed a successful global communications strategy focused on content, partnerships, and influencers that propelled the brand into international markets.-Steered the company's digital landscape expansion, including e-commerce and social media.-Managed deliverables execution within timelines and budgets, procuring partner agencies and talent.

Greater New York City Area

-Promoted 6x to Account Director, a position held for over three years.-Managed a team of 12 employees.-Directed high-profile international celebrity events, including 17 New York Fashion Week programs for global brands, significantly enhancing brand visibility and engagement.-Boosted global beauty brand's rank from 13 to top 5 using successful content and influencer campaigns.-Compiled a portfolio of over 15 diverse global beauty brands.-Launched innovative and successful marketing strategies for $MM accounts.-Guided clients and a team through the annual marketing campaign ideation process.-Forged robust collaborative partnerships with high-profile designers, celebrities, and artists.

Greater New York City Area

Greater New York City Area

Greater New York City Area

New York, New York

New York, New York