Strategic storytelling that changes your world for the better. That's our purpose at Working Word. I'm managing director and lucky enough to work with a team of 25 creative colleagues telling stories that make a real difference to clients, campaigns and communities.• I've worked in Public Relations since B.F. (Before Facebook) and have designed and delivered award-winning campaigns for clients in just about every sector you can think of.• Current campaigns range from the UK and Ireland bid for Euro 2028, Wales and Ireland tourism, and a top secret guerrilla campaign (for now) with one of the UK's most respected celebrities. Plus football, sport, food & drink, music, b2b, financial, tech, travel, third sector, language, heritage, culture and lots more. • Lead brand storytelling workshops with clients ranging from multinationals to start-ups and third sector, showing how tale-telling techniques can lift communications from the average to the ace.• Author of two novels: 2014's Half Plus Seven, a 'coming-of-age novel snorting with energy' (Daily Mail) and 2018's The Offline Project, 'an exceptionally funny, well-observed and street-smart book' (The Big Issue). • Former co-chair of the Chartered Institute of PR's Social Media Panel, which led the way in digital and social media comms in the UK. We looked at everything from measurement to Wikipedia and wrote a couple of best-selling books- Share This and Share This Too.• Former jobs include: music journalist, newspaper columnist, paperboy, cocktail barman. Oh, and I worked in a mortuary in Liverpool. True story.