Daniel Udell Email & Phone Number

United States

CMO for pre-launch, ultra-luxury tequila with DIAGEO backing that will be introduced into the market in 2025

United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Austin, Texas Area

• Created first ever brand plans for both Treaty Oak Whiskey and Waterloo Gin which provided concrete plans for brand partnerships, full year eventcalendar, social strategy, POS and sales tools all of which helped end the year selling more than projection and goal by 5%• Manage a team of 7 team members (internal graphic design, events, social media, sustainability and project manager) and led weekly marketingmeetings as well as performed reviews and development plans• Developed all new POS for both brands as well as a fulfillment, logistics and management system for distribution• Integral part of the investment cycles and investor relations including pitch presentations, investor tours and dinners on property and workingdirectly with our IR team for consistent and regular investor updates• Manage partnership deals for co-branded releases as well as innovation pipeline for Waterloo Gin and Treaty Oak Whiskey

San Antonio, Texas

• Developed 1 1/2 year brand plan and presented at National Sales Meeting within a two month time frame including the creation of a brand essence, innovation pipeline, new POS design direction and research• Oversaw a $1 Million BrewPub renovation launched on time and on budget • Completed multiple packaging projects (10+) including design direction, legal approval and pack fulfillment• Managed the search for, RFP process, selection, briefing and day-to-day management of all agencies • Sent the first craft beer into space resulting in a PR spike and greater attention on a previously slightly tired brand – national press hits including Food & Wine and placement on the home screen on Apple News most notably • Work in conjunction with sales staff to ensure KPIs and messaging is in line with brand essence and messaging• Represented the brand at all distributor GSM meetings to outline the vision for the brand and forthcoming support

Greater New York City Area

• Developed the first ever brand plan and GTM strategy within the first month of employment• Developed and activated brand/lifestyle partnerships to increase sales, velocity and brand awareness• Sales volume 2016 vs LY +30% and +37% in value• Organized full year incentive program for the distributor on the brand • Conducted account segmentation and retrospective analytics for the brand• Manage three Field Specialists for the distributor focused on WhistlePig• Created the merchandising strategy, competitive set and sales tool kit for the brand• Represent the brand at key trade events and at account staff trainings

San Francisco Bay Area

• Developed the 5 year global brand strategy for Wild Turkey, a top 5 brand in the global portfolio, shared and implemented across all global markets• Led the global repackaging for Wild Turkey including bottle structure, label design and obsolescence, consisting of over 150 SKUs• Led the development of Wild Turkey’s first Global Core Look & Feel, Global Digital Toolkit, Global PR Toolkit and Global Press Kit• Point of contact for all global markets on Wild Turkey Kentucky Straight Bourbon Whiskey, Russell’s Reserve, Irish Mist and Carolans Irish Cream • Pulled, aggregated and analyzed market data (Nielsen, Mintel and Euromonitor) to identify white space within whiskey and tequila categories; identified additional growth opportunities in global markets • Managed long-term forecasting for whiskey in conjunction with the distillery in Kentucky and global allocation including Wild Turkey Bourbon, Wild Turkey Rye and Russell’s Reserve• Created new trademarks in core markets as well as limited time offerings (MASTER’S KEEP) that have delivered over $4M to the business • Point of contact and lead with all agencies on new as well as ongoing projects as they related to packaging design and digital asset creation• Worked with global insights team to identify, highlight and leverage current and emerging trends• Managed the P&L across five brands

San Francisco Bay Area

Greater New York City Area

Previous Positions held: Brand Managero Doubled annual case sales with BULLDOG F’12 +160% while aggressively increasing brand awareness and badge valueo Facilitated international distribution into 15 new global markets and 2 new domestic marketso Prepare, strategize and present yearly marketing plans to board of investors quarterlyo Guide conceptualization and oversee execution and awareness amplification of new advertising campaignso Provide strategic direction for outside agencies (PR, social media, creative) as well as all vendors o Develop annual brand plans across all platforms and present to multiple audiences including distributors, buyers and agencieso Construct and manage the budget for all advertising and marketing spends including: print publications, out-of-home advertising, social and digital media,o Oversaw line extensions including: special edition bottles/liquid, new bottles and cases for 1L, 1.75L, 50ML PET bottles, 375 ML and VAP.o Quadrupled Facebook fan-base and created a 200% increase in fan interactions, quadrupled Twitter followership, oversaw website redevelopment and user-friendliness and initiated BULLDOG being the first liquor brand on Pinteresto Manage and oversee all international markets to ensure brand alignment on all marketing, PR, social media and POS needso Procure all POS from inception to distribution to respective markets including vendor outreach, creative development, budget management and deliveryo Manage a team of 2 Associate Brand Managers and interns in headquarterso BULLDOG Brand Champion at consumer events, trade shows, media focused events and distributor brand presentations o Initiate, build and manage strategic relationships incorporating marketing, PR and sales objectives for 360 degree programs o Lead and manage alternative/guerilla marketing campaignso Conduct BULLDOG sampling events at off-premise accounts to increase sales and awareness in the NY Metro area

o Leading efforts to branch out into multiple new business ventures for the company including a Long Island wine tour as well as expanding into a wine bar tour of various neighborhoods in Manhattan.o Meeting, planning and discussing with business owners involved with the business development plans.o Participated in wine events by assisting with event execution and providing dissertations throughout events.o Engaged in light guerilla marketing in an effort to increase customer base and advertise special wine events.o Researched and compiled event venue information for current clients as well as successfully built relationships with venues to secure repeat business and a working relationship.

o Developed and executed the pitch and presentation regarding event development on Ursus Vodkao Aggregated and analyzed ROI information collected from LPMs at events (on and off-premise) countrywide for Jeremiah Weed and Seagram’s 7 Dark Honeyo Managed and conducted Activity Summary Reports for monthly client review on Jeremiah Weed and Seagram’s 7 Dark Honeyo Tracked Jeremiah Weed and Seagram’s 7 Dark Honey through TweetDeck and blog research. o Contributed weekly to the Seagram’s 7 Dark Honey Facebook Fan Pageo Executed weekly reports on all event activity nationwide for Jeremiah Weed, Seagram’s 7 Dark Honey and Ursuso Initiated in-house programs for development of the Seagram’s 7 Shot of the Week program

o Accounted for 75% of total team revenue, including the first ever sale on a launch publicationo Managed the “Defense and Security” portion of Government Access, a publication with a distribution to senior level officials in the federal, state, and local governments including every elected official in Congress and the State Legislatureso Proactively executed a consultative sales cycle through direct contact with C-Level executives through cold calling, proposal generation and account management.o Identified and prospected leads, developed a client base and close the sale of print advertising, sponsorship and online media.o Researched and developed in-depth knowledge of defense and security industry and forecast trends relevant to closing the sale.

o Participated actively in the creative process of pitch developmento Responsible for the writing of client proposals and budgetso Liaison between prospective clients and president of the division, accounting department, vendors, graphic design team and production team. o Researched partnership and sponsorship opportunities for clients as well as the agencyo Led business development via research, personal networking/contacts and reaching out to brands within the agencyo Conducted venue viewings for events as well as vendor and talent research. o Assisted in administrative duties for President of the division

Bachelor Of Arts (B.A.), Political Science, Economics

Education record

Education record