Daniel Vasilew Email & Phone Number

Boston, MA, US

London, GB

• Paid Media Strategy: Assisted in developing strategies for asset management clients, contributing to effective promotion of financial products.
• Analytics-Driven Optimization: Utilized analytics to implement optimizations for campaign data, actively participating in client meetings to devise effective strategies and ensuring alignment with marketing objectives.
• Digital Media Proficiency: Gained expertise in leveraging programmatic advertising, targeting specialized niche trade sites to execute precise and effective campaigns.
• Proprietary Platform Knowledge: Acquired proficiency in proprietary platforms and processes, enhancing capabilities to provide further assistance in ad tech and billing.

Los Angeles, California, US

• Key Clients: RPM - Broadway Shows (Hamilton, Mrs. Doubtfire, Moulin Rouge, Chicago, Phantom, A Strange Loop) & Visit Philadelphia.
• Client Communication: Spearheaded day-to-day client communication, addressing requests and overseeing diverse projects to ensure complete client satisfaction.
• Media Plan Presentations: Aided in the design and delivery of compelling media plan presentations, leading key client meetings to articulate strategies and discuss objectives.
• Team Collaboration: Collaborated with internal teams, establishing clear communication channels to ensure alignment with client objectives and goals.
• Client Success: Partnered closely with clients to exceed their goals, providing insightful optimization recommendations supported by in-depth data analysis and reports.

San Francisco, CA, US

San Francisco, CA, US

• Digital Campaign Management: Played a key role in the creation, planning, and execution of digital campaigns within the B2B space for a leading global IT, networking, and cybersecurity firm, driving engagement and.
• Campaign Implementation: Managed the setup and execution of trafficking campaigns using Ad server tools such as Doubleclick (DCM), while supporting creative updates across Programmatic and Social channels for optimal.
• Team Management: Supervised Assistant Media Planners to ensure efficient task completion, fostering a high-performing team environment that consistently delivered on project goals.
• Meeting Coordination: Proactively scheduled and coordinated meetings for the planning team, fostering effective internal communication, vendor/partner discussions, and client interactions to facilitate smooth project.
• Reporting and Analysis: Creating weekly reporting decks, leveraging critical insights to propose and implement effective campaign optimizations, thereby driving continual performance improvements.
• Salesforce Management: Utilized Salesforce for creating and updating insertion orders, ensuring timely and accurate communication with vendors and partners, enhancing operational efficiency.

Boston, MA, US

• Campaign Management: Managed the setup and optimization of trafficking campaigns using Ad server tools, such as Doubleclick (DCM) & Flashtalking, to enhance client campaign performance.
• Pixel/Tag Implementation: Facilitated and assisted with the implementation of pixels/tags for various campaigns within DCM and Flashtalking, improving data accuracy and campaign effectiveness.
• Quality Assurance: Conducted daily QA of third-party reporting discrepancies, campaign setups, and tracking issues, ensuring full delivery and optimal performance of client campaigns.
• Report Generation: Created and generated DCM reports to verify the proper functioning of creatives, tags, and placements and to ensure correct information transmission and formatting.
• Tag Management: Utilized Google Tag Manager to create and deploy necessary website tags, including on Norbella.com, contributing to accurate tracking and improved website performance.

Westmount, Quebec, CA

• Project Execution: Spearheaded several key ecommerce projects, significantly contributing to the growth of Dorel Juvenile’s U.S. E-commerce business
• Online Marketplace Management: Handled Amazon Seller Central, Walmart Seller, and eBay platforms, overseeing price adjustments, page merges, enhanced brand content, image fixes, and competitor price analysis to ensure.
• Team Collaboration: Actively contributed to team meetings, discussing forecasts, sales results, and online marketplace trends, providing data-backed insights to drive strategic decision-making
• Content Optimization: Enhanced content across various online marketplaces, including Amazon, eBay, and Walmart, to improve customer experience and engagement.
• Sales Data Analysis: Leveraged reports to scrutinize sales data, pinpointing opportunities and trends to boost company sales and profitability.
• Business Monitoring: Monitored and reported daily sales and the health of Dorel Juvenile’s online marketplaces, ensuring smooth and efficient business operations.

• Training Enhancement: Facilitated comprehensive training programs for diverse employees, including those who are Deaf and non-native English speakers, fostering an inclusive and productive work environment.
• Customer Service Excellence: Delivered superior customer service experiences, elevating customer satisfaction and retention rates.
• Safety Implementation: Implemented and enforced stringent safety guidelines, successfully maintaining an accident-free work environment throughout tenure.
• Food Preparation: Oversaw the preparation of a wide variety of food items, ensuring strict adherence to quality and presentation standards.
• Quality Compliance: Ensured rigorous compliance with departmental standards and policies, contributing to consistently high levels of operational excellence.

Atlanta, Georgia, US

• Social Media Strategy Integration: Comprehended and incorporated EarthLink's social media strategy into the comprehensive 2016 marketing plan, enhancing brand visibility.
• Editorial Calendar Development: Created and set up an editorial calendar to effectively plan and execute future campaigns, driving consistency and timeliness in communications.
• Email Marketing Implementation: Crafted, designed, and implemented engaging email marketing templates for various campaigns, bolstering lead generation and conversion rates.
• Marketing Program Leadership: Developed and led innovative marketing programs for the sales team, fueling revenue growth and sales performance.
• Campaign Execution: Conceptualized and completed assigned campaigns for the small business team, targeting this key demographic with tailored messaging.
• Training Material Production: Utilized PowerPoint and Microsoft Word to create effective training materials, facilitating ongoing staff development.

Wakefield, RI, US

• Leadership and Accountability: Exercised leadership skills, maintaining 24/7 accountability for the wellbeing and engagement of campers during their camp experience.
• Activity Facilitation: Participated in and facilitated a range of outdoor activities, promoting camper engagement and physical fitness.
• Event Organization: Organized and managed key camp events, including talent shows, campfires, and camp Olympics, adding to the richness of the camp experience and fostering camaraderie among campers.