In this role I manage the Demand planning, Supply planning and Revenue Operations teams within Mustang Survival. My primary objective is to optimize our inventory investment through improvements in the planning processes, collaboration with sales, product, finance and operations teams, and the analysis of market and economic trends that affect our business, to ensure an effective planning process that facilitates the growth of the organisation and optimises our invested capital. I report into the SLT on a weekly basis on my progress on this, as well as other strategic projects and initiatives that I lead. I optimize processes, tools, systems, and teams for cross-functional alignment and efficiency, and own the long-term strategic planning of our inventory.In Demand Planning, we conduct macro-economic market analysis and long-term trend-based forecasting combined with continuous collaboration with sales, marketing and product teams, resulting in full annual demand plans and long term product and revenue plans.In Supply Planning, We create sku-level supply plans, coordinating with outsourcing and manufacturing teams for timely drops at multiple locations and countries. To optimize raw material and finished goods placement and production schedules.In the Revenue Operations team, we ensure effective Order Book management, collateral preparation, and critical reporting. Close collaboration with Sales and Customer Experience ensures seamless operations.I am also the go-to person for any Excel and Netsuite (ERP) reporting and enhancement advise and requests, and have a leading role in many cross-functional projects to achieve our strategic objectives.

• Designing and implementing a strategic roadmap for the commercial organization, including the development and roll-outof Tools and Systems, Business intelligence, Processes and Workflows, and Collateral and Sales Tools• Leading the implementation of our new ERP system – Netsuite to the commercial organization, including the developmentof allocation strategy, the end-to-end sales process, custom order management, inventory allocation by warehouses, anddashboards and reports.• Managing and optimizing Sales Pipeline and forecasts to ensure growth targets are achieved.•Leading seasonal commercial Go To Market cycle, including pricing and sales team samples.• Developing and instilling best practices to achieve scalable growth, including creating processes and documentingworkflows from lead generation, through procurement, to delivery and after care.• Leading a team of customer experience representatives specialized in B2B, B2G/Military, and D2C• Administering our EDI (SPS Commerce), B2B (NuOrder) and CRM (Zendesk) platforms• Analyzing large and complex data set to discover new opportunities and remedy current inefficiencies in our businessprocesses.• Regularly reviewing and analyzing business performance and KPIs and reporting on those the Senior Leadership Team

• Leading a global service team to support Strategic relationships in both a B2B and D2C environment.• Leading the work to design implement a new CRM (Salesforce) and ERP (SAP S4) solution for the larger business and Strategic Sales in particular, allowing for a more effective and efficient end to end business process at scale.• Doubled as Salesforce Administrator and designed and delivered System Roll-out and Training to the commercial team.• Implemented Office 365, including MS Teams and SharePoint as our internal collaboration hub.• Connecting teams from across the business by integrating various key systems, such as Smartsheet, Salesforce, SAP, and SharePoint.•Deliver consistent Business Intelligence to the wider Sales and Service team through regular Sales, Inventory, Orderbook and ad-hoc reporting.• Driving system automation and creating business processes to deliver a frictionless customer and employee journey.

In this role I was responsible for Aqualisa's Showroom and Merchant sales of both independent and national bathroom suppliers within London and Essex. Within this role I grew my region's sales with 12% in the first year through individual and regional development plans, promotions, and training.In addition to this I also am developing and implementing a multi-channel growth strategy for the London area focussed around identifying and developing strategic partnerships within the various retail, showroom, and merchant channels.

Between 2013 and 2016 I was co owner of a rehearsal and recording studio in Brighton & Hove, trying to give customers a more personalised experience than any competitor.• I was mainly involved in the rehearsal side of the business, offering tutorials to bands on how to be more effective in rehearsing and recording• Another area I was heavily involved in was the maintaining, and where necessary procuring new equipment• Besides this I was largely running our starter staff training and further development of our employees.• I also was, to a lesser extent, involved in the recording, mixing and mastering process, in which I mostly watched and learned from the more experienced members of our team.

In this position I was responsible for all sales in the South East of the country. My responsibilities included overseeing the day to day sales of all 700+ outlets in my region. Regularly meeting with my key customers in both the Independent and National plumbers’ merchants to create profitable change in their business by ensuring any issues were dealt with, developing growth strategies, building relationships and training staff. Besides this I also worked closely with our Head Office to implement and ensure the success of local, regional and national promotions.This position was highly target driven and it was key to keep clear records and be able to report back to the directors and senior manager on any issues or changes within the area. In addition to this I was also part of our CRM steering committee, in which I helped identify any areas of improvement in our CRM and Sales systems and create a strategy to implement these, as well as deliver training on any of our digital systems to the Southern sales team.

In this role I was responsible for multiple restaurants and bars at the Amex Stadium in Brighton, this included ensuring excellent service for both hospitality guest at match days, as well as private functions. I was responsible for leading and training a team of up to 30 staff members and all the logistical and financial aspects of the events.

From April 2013 until July 2013 I enjoyed a three month unpaid internship with Future Music Ltd. which lead to me being offered the full time position of Press and Promotions Manager. • I was responsible for the majority of the online promotion and press releases for both of Future Music’s national singing competitions, Open Mic UK and TeenStar; this resulted in the Open Mic UK competition being fully booked, and TeenStar, which happened later in the year, having a strong and steady flow of applications.• I also worked as assistant artist manager of RemedySounds, maintaining his online presence and performance listings, organising and booking his performances, and organising and managing a 20 date Schools Tour of the South East.• Furthermore I performed targeted marketing on social media outlets like Twitter and Facebook and managed the promotional work of street teams.

My main responsibilities in this position were to answer inbound calls from partnered companies in the Netherlands and the UK and improve the B2B relationship as well as dealing with any queries or issues. In addition to this I was responsible for the digital connection of new POS and dealt with payment service providers to ensure a smooth service.