Daniel Vaughan Email & Phone Number

Promoting and helping the businesses in Taos Ski Valley and town of Taos, NM in the digital and event marketing space.• Designed and implemented digital transformation for the Chamber, resulting in an improved benefit value for member businesses. • Serve as Marketing & Race Director for fundraising trail run event • Member of working group developing Destination Stewardship Plan for Town of Taos

Colorado Springs, Co, Us

Hired to design, build and lead a digital future-state of national governing body for cycling. This included database re-schema in parallel with applications upgrades for core operational and administrative systems. • Led the migration of membership ecommerce product from 3rd party to OaO platform. • Drove efforts to migrate from legacy to NextGen database schema with full ecosystem integration and normalization of data.• Accelerated digital product shipping at 3x velocity over the previous year. • Amplified importance of CI/CD for USAC native mobile application, growing adoption by over 15% YoY.• Team leader for distributed DevOps team

Cambridge, Ma, Us

AspenCore is a full service media house focusing on the Electronics Engineering industry. I joined to lead the migration of 31 websites from legacy CMS systems to WordPress Premium, integrating multiple business units into a single digital content publishing platform. Managed audience development strategies across channel portfolios. • Grew overall media revenue by 15% YOY• Improved profit margin on video projects by 15-20%• Team lead for distributed sales, DevOps and content production departments• Drove sponsored content business model from concept to execution

Huntington Beach, California, Us

Digital Media & Creative Services / Content & Consumer Marketing / Branded ContentRecruited to join founding management team and lead development and implementation of GTM brand marketing strategy. Led numerous company functions including D2C marketing, creative services, web ops and content production. • Developed marketing and content strategy that boosted runner registration revenue growth by 2% YOY during an industry-wide down market of -5%. • Built product requirements and project plan to consolidate 21 separate websites into one singular portal combining event information, e-commerce, and original editorial content.• Developed Brand Identity package for Motiv Sports & Motiv Running, responsible for brand consistency across all B2C and B2B touch-points.• Stood-up project management and workflow systems driving increased productivity.

Wilson, Wyoming, Us

Branded Content Production / Marketing / Web Operations / Sales Mgmt. / PRTeton Gravity Research is a top-tier producer of outdoor lifestyle and action sports video content. Primary focus was driving pivot from long-form to short-form video content production while maintaining the core DNA of this 25-year-old media house.• Bolstered social media following by more than 50% and revenue by 15% CAGR through the creation of digital marketing and content distribution strategies. • Secured a 47% increase in top-line revenue and enhanced reporting, internal processes, and inventory management through the development of an e-commerce platform with accounting CRM integration.• Created and managed sales development function using existing human resources adding incremental bottom-line revenue with no additional overhead costs.

San Diego, Ca, Us

Digital Strategy / Product Development / Content Production / Branded Editorial / Web Operations Hired by private equity as part of founding management team to build a digital ecosystem from the ground up. Recruited and led a staff of more than 20 content producers, ad operations, web developers, and digital/print creatives.• Strategy lead behind audience development efforts, growing online audiences by more than 200%, digital revenue by 35%, and social audiences by 300%. • Delivered on $4.5M revenue budget while managing $2.2M annual operations budget.• Developed and evolved Competitor.com network of web sites, which realized 150% audience growth over 20 months.• Launched the company’s first mobile-optimized web site by identifying potential of “Responsive Design” protocols in the early stages of industry adoption [2011].

Carlsbad, Ca, Us

Recruited by VP of Sales to lead sales development strategy for 7 best-in-class action sports media brands. • Developed SEO and SEM strategies as well as paid social media efforts. Oversaw all event and marketing strategies for six digital, print, and film brands. • Managed a $600K event production budget and a staff of seven event activation professionals. • Managed production of more than 20 events per year, including the US Open of Surfing and three best-in-class industry award shows.

Miami, Florida, Us

Played key role in building the PopSci & PopSci.com sales development department while contributing across Time4 Media brands in similar position. • Responsible for market/consumer research and strategic planning during re-position of title within the “men’s lifestyle” category, resulting in increased revenue year-over-year of 47% in 2002, 18% in 2003 and 17% in 2004.• Worked with sales team to develop strategic plans to break new business – producing incremental schedules and increased revenue from accounts such as General Motors, Audi, FedEx, LG and Samsung.