Daniel Baxter Email & Phone Number

Savannah, Georgia Area

- Manage internal communications strategies by developing strategic employee and executive communications plans/messages and tactical implementation on all company issues.- Collaborate closely with Communications leadership and senior managers across the company to identify emergent issues and develop and lead internal and executive communication strategies to support the company’s business goals.- Serve as recognized expert in employee communications issues to senior leadership.- Provide communications consultation support in order to competently recommend best means to communicate targeted messages to specific audiences.- Manage information flow between system companies on issues and ensure consistency of message.- Ensure communication style, approach and messages are consistent with Southern Nuclear’s and Southern Company’s standards and brand.- Manage company resources including budget for leadership forums and special events.

Savannah, Georgia Area

- Address and prepare print, digital and social media outreach strategies and collateral to present a consistent and cohesive message that effectively communicates and grows business brand- Evaluate internal and external communication methodologies and content; analyze and implement improved plans- Develop and institute media and public relations strategies; press releases, Op-Eds, outreach events, story-pitching, media coverage, strategic scheduling and market placement to achieve target goals- Market research and analysis, ROI assessment, benefits analysis and strategic scheduling for collateral to maximize budget for increased overall utilization and effectiveness- Develop proactive crisis communications plans; blueprint architecture and establish effective working model - Conduct needs evaluation audits to assess responsibilities and determine employee roles for maximized efficiency- Develop, conduct and analyze Client and Employee Satisfaction Surveys to identify potential areas of improvement to increase client and employee satisfaction

Savannah, Georgia Area

- Craft, authorize and disseminate content for communication avenues: press releases, articles, commentaries, speeches, brochures, reports, website, Employee Intranet, media briefings, press conferences and talking points; ensuring consistency, accuracy and conformation to the Freedom of Information Act- Serve as Primary Liaison and Spokesperson for the DA’s Office (First and Second Largest in the State of Georgia) to the media, public, government offices, faith-based organizations and external stakeholders- Analyze the impact of campaigns on public relations strategies/brand development and prepare outcome reports- Maintain national, regional and local media relationships and constituent databases to ensure targeted and broad distribution channels are accurate, relevant and effective- Prepare staff for interviews, press conferences, briefings, media and community events- Investigate new opportunities and prepare grants/RFPs to support the Office through various initiatives (Bi-lingual Victim Advocate, Violence Intervention Program, Domestic Violence Prosecutor, Elder Abuse Prosecutor Training)- Manage internship opportunities for the Chatham County DA’s Office in Superior, State, Juvenile and Recorder’s Court- Facilitate and manage community outreach events, DA/ADA speaking engagements, seminars/educational opportunities for external stakeholders, Victim-Witness Assistance Program special events and explore additional future opportunities- Serve as Public Information Chair on District Attorney’s Office ‘Leadership Advisory Team’

Savannah, Georgia

- Manage strategic communications, marketing, brand development and public relations efforts; utilizing outreach events, press/news releases, Op-Eds, print collateral, media interviews, advertorials, photography, radio spots, website updates, social media avenues and television advertising- Develop, implement and manage demographic specific Multi-Channel Strategic Communications and Marketing Plan for Community Cancer Centers Program (NCCCP); ensuring local success of national goals and objectives- Institute and manage media strategy, program brand development and identity efforts directed towards staff, patients and community-at-large to increase awareness and recognition- Manage social media posting content and protocols for LCRP website and Facebook page, St. Joseph’s/Candler YouTube Channel and St. Joseph’s/Candler Twitter Feed- Chair Search Engine Optimization Committee and develop recommendations and plans for NCI SEO strategy- Team Leader for NCCCP eMarketing initiative; blueprinted and executed strategic branding efforts- Co-Chair Minorities Population Subcommittee – aimed at researching and reporting evidence based best practice findings on minority disparities in cancer care- In collaboration with Lewis Cancer & Research Pavilion (LCRP) Executive Director, obtain and administer grant funding for cancer related projects and programs: $796,000 Grant from the National Cancer Institute and $84,400 Grant from the American Cancer Society.- Blueprint and manage intranet SharePoint and BoxNet websites housing collateral examples and RFP demographic data to demonstrate best practices of participating locations

Bluffton, South Carolina

- Direct internal and external marketing and communications efforts for Sun City Hilton Head (SCHH); utilizing staff of 5 employees and dozens of volunteers on more than 10 Committees- Managing Editor and creative art direction for all collateral – Monthly 124-page magazine, brochures, newsletters, press releases, annual reports, speeches, employee communications, advertising campaigns, videos, photography, 3 original programming TV stations, email blasts, website and social media content- Project Lead for 2009 SCHH Website Project; managed project with AdHoc Committee from initial RFP to completion (creative art direction, functionality and content) - $160,000 Annual Savings realized- Increased department revenue by 35% ($560,000 in ‘09), published content by 50% & secured 35% cost savings- Developed and implemented internal and external crisis communication, public information and media realtions plans to educate and inform 18,000+ residents, employees and surrounding community; in conjunction with Chatham Emergency Management Agency and Beaufort County Emergency Management Department- Developed and implemented all branding guidelines for SCHH Community Association- Fostered and executed key partnerships with outside organizations to promote and leverage the Sun City brand; local print and broadcast media outlets, vendors, external stakeholders and Chambers of Commerce

Savannah, Ga

Managed all aspects of communications; including monthly 25-page magazine, 2 original programming television stations, website content and all print collateral- Content, design and creative art direction for communication pieces including brochures, newsletters, speeches, website content, emails, news releases, media advisories, advertising campaigns and promotional material and collateral- Project Manager for new website implementation including creative art direction, writing and ongoing maintenance - www.landingsclub.com - Wrote, designed and produced employee Intranet site (Policies/procedures/401k/HR forms)- Collaborated with the department director to develop annual communication goals that increased revenue- Branding and image management of the Club; schedule photographers and manage photo database and library- Transitioned monthly publication from 2-color to 4-color process print; enhancing print presence to members- Reduced cost while raising quality and satisfaction of small collateral material (bringing small jobs in-house)- Managed workflow by directing and motivating Graphic Design personnel

Savannah, Ga

- Tracked industry trends to identify potential untapped marketing avenues- Designed and implemented new marketing database for lead generation, tracking and budget management- Implemented strategic business development efforts of company business plan and strategic marketing plan- Managed special event planning that included tradeshows, seminars, media and prospective member tours- Developed strategic research initiatives such as surveys, direct mail and focus groups- Coordinated photo shoots for regional and national Club marketing- Operated all event equipment: computers, videotaping, photography, web-casting, video and audio conferences

Rincon, Ga

- Quality assurance & product compliance testing- Customer complaint product testing- Finished product report generation- Engineering Liaison to production crews- Basepaper reporting & compliance testing

Bachelors Of Business Administration, Marketing

Education record