Daniel Morris Email & Phone Number

Charleston, SC, US

• Develop product positioning, value propositions, and messaging frameworks that differentiate solutions and resonate with buying audiences.
• Sales Enablement - transfer product knowledge and insight to enable the sales team, accelerate sales cycles, and drive growth.
• Create key assets such as pitch decks, demo scripts, solution handbooks, collateral, web content, and other solution content
• Commercialization – bring new products and releases to market by managing the cross-functional implementation of a comprehensive launch plan
• Market Intelligence – Conduct market and customer research to gather insights into target personas, customer/buyer needs, and market dynamics to inform stakeholders and influence the product roadmap
• Competitor Intelligence - Gather and analyze competitive data to inform offering strategy, market positioning and go-to-market approach

• Inspire organizations with fresh approaches to marketing strategies, marketing automation, and branding.
• Provide collaborative help with challenges to ensure the best possible outcomes and return on investments.
• Where I make a difference: target audiences, personas, campaigns, marketing technologies, and marketing analysis.

Oak Brook, IL, US

• Drove marketing qualified leads to 80% of the goal in 5 months by engaging benefit brokers uniquely.
• Managed over 40 projects and inspired sales with over 2,500 marketing-qualified leads.
• Developed and executed successful integrated marketing campaigns for 5 health benefits products and services.
• Energized the team to implement tracking for B2B lead acquisition, lifecycle marketing, and RFP input.
• Utilized and helped others use Salesforce, Adobe Workfront, Microsoft Office, and Loopio for optimum efficiency.
• Managed a $2 million budget, including vendor acquisition and management.

• Provided immediate care and support for parents with rapidly advancing dementia.
• Coordinated with family and facilities to ensure the best living situation.
• Managed administrative and estate affairs.

Bedminster, New Jersey, US

• Collaborated with stakeholders to develop a funnel that aggregated 98% of requests and made roles easier.
• Managed a $600k marketing budget for a new member empowerment department.
• Oversaw campaign planning, ad monitoring, performance optimization, reporting, budgeting, and A/B testing.
• Led channel evaluation for return on investment and marketing tech adoption.
• Increased team’s comfort with executing digital and traditional tactics, conferences, events, direct mail, and outdoor.
• Facilitated acquisition transition by migrating assets into a Bynder digital asset management system.

Bedminster, New Jersey, US

• Established and led a product marketing team that delivered 62 projects in 4 months.
• Achieved email sales leads by achieving open rates of up to 66% and click-through rates of 26%.
• Developed engagement strategy with brokers that filled webinars, increasing sales pipelines by 30%.
• Utilized project/content management systems: Monday.com, Confluence, Jira, Slack, HubSpot, and Sharp Spring.
• Collaborated with Sales, Product, and C-suite to create exciting go-to-market strategies and plan presentations.
• Worked with the team on value propositions, white papers, thought leadership pieces, testimonials, and blogs.

Pittsburgh, Pennsylvania, US

• Increased ACA enrollment by 43k+ members with a multichannel marketing plan and leads funnel dashboard.
• Reduced product review time by 75% to the delight of Product leadership.
• Created more frictionless operations experiences for the marketing department using marketing technology.
• Used Salesforce Marketing Cloud, RFP360, Adobe Workfront, Experience Manager, and Creative Suite.

Pittsburgh, Pennsylvania, US

• Won Gold Effie award for an integrated marketing campaign that drove 4% enrollment growth against 0% objectives.
• Received the first-ever Award of Distinction from ClearMark Center for Plain Language.
• Developed multifaceted digital strategies, achieving NPS scores ~20% higher than competitors.
• Reinvented the healthcare experience for health plan sponsors, members, and healthcare provider networks.
• Recognized by stakeholders for optimizing digital and traditional strategies for products and their existing campaigns.
• Business partners were thrilled that I built lifecycle strategies for integrated 360 marketing B2B and B2C campaigns.

Pittsburgh, PA, US

• Built and led a 7-person marketing department for this SaaS company, enabling $250M in sales.
• The sales team was invigorated by 1,800% increase in web traffic and $200M in sales through a website relaunch.
• Launched a marketing technology stack of Robohead and SharePoint, reducing labor hours by 90%.
• Companywide confidence increased after I created a brand style guide, templates, and a unified brand message.
• Collaborated with C-suite leaders on account-based marketing sales material for top prospects and customers.

Raleigh, NC, US

• Turned around 7 underperforming markets and was the top Commercial Account Manager in 2011 (106% to plan.)
• Achieved recognition from CEO and CFO for a robust market-attack plan, marketing collateral, and vendor relations.
• Developed and sold marketing programs, SEO, SEM, websites, social media, and customer retention software.

• Collaborated with over 300 clients annually to design custom-integrated marketing plans thatincluded social media, SEO, SEM, reputation management, and print.
• Developed sales tools for Yellowbook.com termed “high leverage” by the VP of Sales.
• Set the company record for the number of accounts sold in a new small market.
• Achieved all sales goals while managing a team.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts - Ba, Visual Communication