Daniel Morris Email & Phone Number

Charleston, Sc, Us

• Develop product positioning, value propositions, and messaging frameworks that differentiate solutions and resonate with buying audiences. • Sales Enablement - transfer product knowledge and insight to enable the sales team, accelerate sales cycles, and drive growth. • Create key assets such as pitch decks, demo scripts, solution handbooks, collateral, web content, and other solution content• Commercialization – bring new products and releases to market by managing the cross-functional implementation of a comprehensive launch plan• Market Intelligence – Conduct market and customer research to gather insights into target personas, customer/buyer needs, and market dynamics to inform stakeholders and influence the product roadmap• Competitor Intelligence - Gather and analyze competitive data to inform offering strategy, market positioning and go-to-market approach• Pricing - Partner with Product, Finance, and Sales to define a competitive value-based pricing approach and comprehensive solution package• Serve as the market-facing SME/thought leader and interface with industry analysts and influencers

• Inspire organizations with fresh approaches to marketing strategies, marketing automation, and branding.• Provide collaborative help with challenges to ensure the best possible outcomes and return on investments.• Where I make a difference: target audiences, personas, campaigns, marketing technologies, and marketing analysis.

Oak Brook, Il, Us

• Drove marketing qualified leads to 80% of the goal in 5 months by engaging benefit brokers uniquely.• Managed over 40 projects and inspired sales with over 2,500 marketing-qualified leads.• Developed and executed successful integrated marketing campaigns for 5 health benefits products and services.• Energized the team to implement tracking for B2B lead acquisition, lifecycle marketing, and RFP input.• Utilized and helped others use Salesforce, Adobe Workfront, Microsoft Office, and Loopio for optimum efficiency.• Managed a $2 million budget, including vendor acquisition and management.

• Provided immediate care and support for parents with rapidly advancing dementia.• Coordinated with family and facilities to ensure the best living situation.• Managed administrative and estate affairs.

Bedminster, New Jersey, Us

• Collaborated with stakeholders to develop a funnel that aggregated 98% of requests and made roles easier.• Managed a $600k marketing budget for a new member empowerment department. • Oversaw campaign planning, ad monitoring, performance optimization, reporting, budgeting, and A/B testing.• Led channel evaluation for return on investment and marketing tech adoption.• Increased team’s comfort with executing digital and traditional tactics, conferences, events, direct mail, and outdoor. • Facilitated acquisition transition by migrating assets into a Bynder digital asset management system.

Bedminster, New Jersey, Us

• Established and led a product marketing team that delivered 62 projects in 4 months. • Achieved email sales leads by achieving open rates of up to 66% and click-through rates of 26%.• Developed engagement strategy with brokers that filled webinars, increasing sales pipelines by 30%.• Utilized project/content management systems: Monday.com, Confluence, Jira, Slack, HubSpot, and Sharp Spring.• Collaborated with Sales, Product, and C-suite to create exciting go-to-market strategies and plan presentations.• Worked with the team on value propositions, white papers, thought leadership pieces, testimonials, and blogs.

Pittsburgh, Pennsylvania, Us

• Increased ACA enrollment by 43k+ members with a multichannel marketing plan and leads funnel dashboard.• Reduced product review time by 75% to the delight of Product leadership.• Created more frictionless operations experiences for the marketing department using marketing technology.• Used Salesforce Marketing Cloud, RFP360, Adobe Workfront, Experience Manager, and Creative Suite.

Pittsburgh, Pennsylvania, Us

• Won Gold Effie award for an integrated marketing campaign that drove 4% enrollment growth against 0% objectives.• Received the first-ever Award of Distinction from ClearMark Center for Plain Language. • Developed multifaceted digital strategies, achieving NPS scores ~20% higher than competitors.• Reinvented the healthcare experience for health plan sponsors, members, and healthcare provider networks.• Recognized by stakeholders for optimizing digital and traditional strategies for products and their existing campaigns.• Business partners were thrilled that I built lifecycle strategies for integrated 360 marketing B2B and B2C campaigns.• Provided brand expertise to the executive committee for making the best decisions to rebrand Highmark Health.

Pittsburgh, Pa, Us

• Built and led a 7-person marketing department for this SaaS company, enabling $250M in sales.• The sales team was invigorated by 1,800% increase in web traffic and $200M in sales through a website relaunch.• Launched a marketing technology stack of Robohead and SharePoint, reducing labor hours by 90%.• Companywide confidence increased after I created a brand style guide, templates, and a unified brand message.• Collaborated with C-suite leaders on account-based marketing sales material for top prospects and customers.

Raleigh, Nc, Us

• Turned around 7 underperforming markets and was the top Commercial Account Manager in 2011 (106% to plan.)• Achieved recognition from CEO and CFO for a robust market-attack plan, marketing collateral, and vendor relations.• Developed and sold marketing programs, SEO, SEM, websites, social media, and customer retention software.

• Collaborated with over 300 clients annually to design custom-integrated marketing plans thatincluded social media, SEO, SEM, reputation management, and print.• Developed sales tools for Yellowbook.com termed “high leverage” by the VP of Sales.• Set the company record for the number of accounts sold in a new small market.• Achieved all sales goals while managing a team.

Master Of Science - Ms, Integrated Marketing Communications

Bachelor Of Arts - Ba, Visual Communication