Dan Wallace Email and Phone Number
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Results-driven SEO Manager and Digital Marketing Strategist, offering 4+ years of innovative marketing experience at New Western. Specialized in leveraging top-tier SEO tools such as Screaming Frog, BrightEdge, and Mangools, I've earned a reputation for efficiently identifying and mitigating technical issues, thus fortifying the SEO health of an array of websites.Recognized for strategic acumen, I've spearheaded content strategy for three distinctive websites, collaborating with a skilled ensemble of writers to develop engaging content that not only ranks but also drives qualified leads and amplifies brand visibility. In a single year, our team elevated HomeGo's organic blog traffic from ~3,500 to ~31,000 clicks monthly, skyrocketing the overall organic site traffic by a remarkable 1,322%.Possessing a keen knack for uncovering local SEO opportunities, I have managed the successful coordination of comprehensive location page projects in collaboration with dynamic marketing teams. To further enhance tracking capabilities, I crafted a bespoke, semi-automated Google Data Studio reporting template that proficiently monitors the monthly performance of our SEO efforts. This keen focus on analytics ensures we consistently align with evolving business objectives and industry trends.
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Search Engine Optimization ManagerNew WesternDallas, Tx, Us
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Search Engine Optimization ManagerNew Western Jul 2022 - PresentIrving, Texas, Us- Spearheaded the development and integration of AI chatbots, optimizing user engagement and generating actionable insights from user interactions.- Championed AI-driven automation initiatives, streamlining marketing processes and enhancing user experience across multiple platforms.- Conducted AI education sessions, upskilling the team in AI best practices and emerging technologies.- Pioneered the use of Large Language Models (LLM) in marketing strategies, personalizing user experiences and improving content relevancy. -
Sr. Digital Marketing StrategistNew Western Jan 2021 - PresentIrving, Texas, Us
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Digital Marketing StrategistNew Western May 2019 - PresentIrving, Texas, Us- Manage all aspects of SEO for 3 websites, resulting in general and technical SEO integrity- Utilize tools such as Screaming Frog, BrightEdge, Mangools, and others to diagnose and correct any technical errors that occur on our websites- Guide content strategy for 3 websites, with a team of writers, in an effort to create one of a kind content that ranks and generates qualified leads, while creating awareness for our younger brands- In a year, with a limited budget and narrow bandwidth, my team and I increased the HomeGo organic blog traffic from ~3,500 clicks a month to ~31,000 clicks a month. Additionally, we increased the overall organic site traffic by 1,322%- Coordinated with the marketing team on a large scale location page project, in an effort to capitalize on the strong Google trend towards local SEO- Built a custom, and mostly automated, reporting template in Google Data Studio that reflects the monthly performance of our SEO efforts, which allows us to monitor our progress more efficiently
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Co-FounderExplain Like I'M Five 🦉 Jan 2023 - PresentDallas, Tx, Us- Co-founded and spearheaded the growth of "Explain Like I'm Five 🦉", successfully scaling to 30k monthly users within a short timeframe.- Led the design and implementation of AI-driven solutions, ensuring optimal user engagement and content delivery.- Assembled and directed a high-performing team of AI experts and developers, fostering a culture of innovation and continuous learning.- Championed the integration of Large Language Models (LLM) to enhance educational tools, setting the platform apart in the edtech sector.- Drove strategic partnerships and collaborations, reinforcing ELI5's position as a frontrunner in AI-driven educational solutions. -
Digital Marketing CoordinatorBaymark Health Services Oct 2018 - May 2019Lewisville, Tx, Us- Managed all digital efforts, social media presence and improvements for five brands under BayMark Health Services nationwide- Acted as project manager on two website redesign projects resulting in a refreshed brand image while increasing lead conversion and traffic- Created graphics, videos, and advertisements used for social media campaigns using Adobe Suite- Wrote and edited copy for blog posts and our websites with language that increased our conversion rates and improved our SEO- Built custom ROI and reporting system for five brands that yielded insights and allowed for better monitoring of digital performance- Collaborated with corporate leadership on the implementation of HIPAA compliance and best practices on the digital front- Managed 5-8 vendor relationships at any given time supporting various digital initiatives- Utilized citation management tools such as Yext, to ensure the information for all 100+ locations remained updated and relevant across all customer touch points online -
Digital Marketing Specialist Intern (Summer)Physassist Scribes, Inc Jul 2018 - Oct 2018Fort Worth, Texas, Us- Planned and executed digital recruiting campaigns in DFW, under a conservative budget, that resulted in an all-time high rate of applications for the company- Presented reports to relevant parties on various marketing efforts and individual campaign analytics in order to provide an opportunity for visibility and feedback- Generated new concepts for blog posts/articles, social media and other content that improved our inbound marketing efforts and SEO- Managed and analyzed all Hubspot (CRM) activity which enhanced the marketing departments understanding of ROI and provided clarity regarding our audiences -
Brand Strategy Intern (Summer)The Infinite Agency Feb 2018 - May 2018Dallas, Texas, Us- Provide valuable insights utilizing market research and analysis that help increase clients’ understanding of their target market to achieve optimal ROI - Critical member of a cross-departmental team working to find strategic approaches to launch campaigns and implement new marketing efforts- Develop and communicate tailored brand strategies through assessment of industry opportunities and challenges -
Men'S Department SpecialistNordstrom Rack Jun 2016 - Mar 2018Seattle, Washington, Us- Increased sales in my department by demonstrating exceptional customer service- Educated customers on products and services offered by the store -
Account Executive / Social Media Specialist (Summer)Swoop Agency Jun 2017 - Jul 2017- Responsible for briefing the agency team on clients’ needs in a concise manner- Managed conceptualization and execution of a branding project for a startup that resulted in promotional collateral, internal messaging and visual identity that exceeded the client’s expectations- Oversaw the social media presence of assigned clients, ensuring that online branding was cohesive, appealing and strategic -
AssistantStorm The Beach Advertising Apr 2014 - Feb 2015- Worked in partnership with the director on producing advertisements for clients- Operated video and photography equipment during production- Assisted in effective communication between the client and director
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Media SpecialistSoutheastern Oklahoma State University Jul 2013 - Apr 2014Durant, Oklahoma, Us- Responsible for creating promotional videos and managing the social media accounts- Collaborated on creative planning for university events- Operated the technology for live music and visuals for welcome events hosted by the university
Dan Wallace Skills
Dan Wallace Education Details
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University Of North TexasAdvertising -
Southeastern Oklahoma State UniversityGeneral
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Oklahoma Baptist UniversityDigital Media Arts
Frequently Asked Questions about Dan Wallace
What company does Dan Wallace work for?
Dan Wallace works for New Western
What is Dan Wallace's role at the current company?
Dan Wallace's current role is Search Engine Optimization Manager.
What is Dan Wallace's email address?
Dan Wallace's email address is da****@****ail.com
What is Dan Wallace's direct phone number?
Dan Wallace's direct phone number is +158038*****
What schools did Dan Wallace attend?
Dan Wallace attended University Of North Texas, Southeastern Oklahoma State University, Oklahoma Baptist University.
What skills is Dan Wallace known for?
Dan Wallace has skills like Digital Marketing, Multimedia, Social Media, Customer Service, Digital Media, Project Management, Online Marketing, Computer Proficiency, Advertising, Search Engine Optimization, Strategy, Social Media Marketing.
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