Daniel Watkins Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Leading Digital Guest Experience and Off Premise Strategy

Orlando, Fl, Us

Brand management lead for Digital Guest Experience, E-commerce & Off-Premise leading a cross-functional team of agency partners and internal subject matter experts.- Led Olivegarden.com redesign, driving a 4% lift in order conversion - Led strategy and rollout for Holiday Off Premise Take & Bake Promotion- Led rollout of Olive Garden Curbside Check-In texting program, meeting the needs of the business during COVID-19- Managed Olivegarden.com E-commerce platform- Managed partnership with 3rd party delivery venders (Uber, Grub Hub and Ez Cater)

Orlando, Fl, Us

Associate Brand Manager for Olive Garden leading national promotion strategy & development, lunch menu strategy and analysis, and core menu strategy and innovation.- Led strategy and development for Olive Garden's Never Ending Pasta Bowl Promotion- Led development of new lunch menu strategy, helping to turn around weekday lunch performance from the weakest daypart to the strongest- Led promotional strategy for New! Never Ending Stuffed Pasta Promotion driving strong Q3 business results- Led 50% More Chicken initiative, improving Olive Garden’s best & most popular dish

Orlando, Fl, Us

Brand management lead for lunch menu daypart, leading a cross functional team of agency partners and internal subject matter experts (Operations, Finance, Culinary, & Consumer Insights)- Defined lunch menu strategy and led cross functional team in lunch menu innovation - Developed lunch communications media plan to drive daypart awareness- Led lunch merchandising refresh to develop LongHorn’s most lunch relevant menu to dateBrand management lead for in-restaurant merchandising (Menus, coasters, etc...)- Led agency partner in developing new menu creative for 8 menu changes per year - Tested and launched new menu size to deliver a higher quality product to our guests- Led agency partners in developing new kids menu and coaster creative to better meet business needsBrand management lead for National Promotional Pipeline leading cross-functional team and agency partners in the development and execution of National Promotions. - Developed TV advertising briefs for promotional concepts- Led national alignment with senior leadership for promotional launch- Performed promotion analysis and review after promotion has ended

Orlando, Fl, Us

Brand management lead for paid digital media channels (SEM, Digital Display, Online Video, Directories), leading a cross functional team of agency partners and internal subject matter experts- Led restructure of paid search account to meet business needs, driving a 7% increase in conversions and 8% increase in ROI - Qualified 3 new digital tactics/partners through executing test and learn campaigns - Monitored media performance and data to develop communication recommendations and recaps to present to senior leadershipBrand management lead for print marketing strategy and FSCI coupon implementation - Led the creative development and implementation for 7 FSCI drops a year. - Worked with agency partners to lead a FSCI performance analysis and develop testing recommendation to improve efficiency.

Orlando, Fl, Us

Brand Management: Marketing project leader for LongHorn's Peak Season & Chef's Showcase menu platforms- Led a cross-functional team (Finance, Operations, Culinary, Consumer Insights) in product development of new menu items from concept to national launch. Launching 16 products a year.- Led the Peak Season and Chef's Showcase platform to maintain YoY performance meeting financial goals. - Reversed 2 year decline in add-on sales - Grew side category by 60% - Grew dessert category by 20%- Led the strategy and optimization of core menu dessert lineup. Introduced 3 new Sweet Bite desserts replacing 3 higher price desserts, reducing operational complexity and maintaining category margin.

Pensacola, Florida, Us

-Conducted research to segment and target prospects-Generated group sales revenue through prospecting, networking, and cold-calling-Coordinated game day activities for multiple clients and accounts-Built and managed a personal CRM database

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science (B.S.), Marketing