Leading product marketing initiatives for enterprise GovTech SaaS solutions, focusing on complex buying processes and regulated industries.Key Achievements:- Developed and implemented comprehensive competitive intelligence program that doubled win rates for complex enterprise deals and RFP responses- Created strategic messaging frameworks that effectively communicate technical capabilities to stakeholders in regulated industries- Led end-to-end GTM initiatives improving feature adoption and revenue velocity across market segments- Established voice-of-customer programs gathering actionable insights from enterprise buyers with complex needs- Built and maintained sales enablement resources helping teams navigate multi-stakeholder purchase decisionsCore Responsibilities:- Developing go-to-market strategies across 3 SaaS product suites and a platform ecosystem- Creating and maintaining product positioning frameworks- Leading competitive intelligence and market research initiatives to take specific products upmarket- Enabling sales teams through strategic content and training sessions- Collaborating with product teams to align roadmap with market needs

Active member of premier product marketing professional organization, focusing on:- Engaging with industry leaders on enterprise software marketing strategies- Contributing to discussions on product positioning and GTM execution- Participating in peer learning about emerging market trends and best practices

Led enterprise growth initiatives and product strategy for data analytics platform, aligning market opportunities with product development across financial services and tourism sectors.Key Product Marketing & Strategy Achievements:- Developed comprehensive competitive intelligence program to support expansion into financial services vertical, focusing on hedge funds and private equity firms seeking tourism investment data- Conducted in-depth market research to identify product-market fit for enterprise data solutions, directly influencing product roadmap and feature prioritization- Created strategic messaging frameworks that translated complex data capabilities into clear value propositions for distinct buyer personas: - Financial Services: Investment analysis and market intelligence - Destination Marketing Organizations (DMOs): Tourism impact and market growth- Built and maintained voice-of-customer feedback loops between enterprise clients and product development teams, improving product-market alignment- Led development of RFP response frameworks, increasing win rates through refined positioning and value articulationMarket Research & Strategic Planning:- Identified and validated new market opportunities in financial services sector, expanding total addressable market- Conducted buyer persona research across multiple verticals to inform product positioning and go-to-market strategy- Mapped complex buying journeys for institutional customers, improving sales process and content strategy

(GovOS acquired MUNIRevs in August of 2021)Key Product Marketing Achievements:- Led strategic product knowledge transfer and messaging alignment during acquisition integration- Developed comprehensive product positioning frameworks for enterprise software solutions- Created standardized messaging architecture ensuring consistent value communication across channels- Conducted customer and market research to inform product roadmap and positioning strategy- Built and delivered sales enablement programs focusing on competitive differentiation and value articulation

(MUNIRevs was acquired by GovOS in August 2021)Product Marketing Initiatives:- Developed standardized messaging frameworks and value propositions, improving proposal win rates- Led strategic RFP responses, translating technical capabilities into compelling market-focused narratives- Created and delivered market-focused content across multiple channels (webinars, conferences)- Established cross-functional feedback loops between customers, product teams, and sales- Built product marketing processes that supported successful acquisition integration

Selected by department to represent team on the site's Process Innovation Committee.