In this role, I provided a way of connecting with prospective new-home buyers from the online world! With a growing reliance on web-based information, the online sales and marketing role offers new ways to connect with web-visitors much earlier in the process of home buying than in the previous decade. The key to success in this role is the ability to transcend personal touch and sincerity through devices and computers.

Zip Realty acquainted me with a new-age real estate workplace which has rapidly evolved with a technologically advanced and integrated world; However, the tried-and-true principles of providing good service based on the The Golden Rule remain at the foundation of my business.

While serving in a short-term assignment, I exceeded quarterly sales goals by 60% while also overcoming market challenges specific to economic conditions. Deficiencies that were compensated for include limited models for demonstration, aggressive pricing by competitors and very limited weekly traffic.

During this time, I sold homes at four different subdivisions within the Greater Sacramento area including single family homes and condominium communities. In 2007 I achieved a home buyer satisfaction rate exceeding 98%, for home buyers that named me as their primary contact. I came within 5% of business plan sales and closings at assigned communities in 2007 and 2008, during the most difficult housing environment on record.

Debuting in my first leadership role, I managed a start-up real estate office of 13 agents and administrative staff - primarily responsible for sales, marketing and escrow management. My first achievement was the initiation and coordination of an optimized escrow management process that fully utilized Microsoft Office and non-traditional methods of practice. These efforts yielded a 50% savings on administrative staff labor costs totaling $31,000, based on original business plan projections. I also trained four newly licensed real estate agents whom (on average) all exceeded initial sales goals of one sales transaction per month within their first year of work. Lastly, I implemented an office wide marketing campaign which gained recognition throughout the local communities and (through source tracking of new client sales) contributed to over $7.2 million in gross sales.

I worked as a Realtor in the local communities and essentially learned the principles of real estate sales and its relationship to entrepreneurship. I successfully kept up with the demands of an extremely fast paced housing market generating an average of $10.4 million in gross sales, annually. I took a keen interest in working with investors and first time home buyers, thus, naturally gained a strong command for the financial aspects of real estate finance and ownership as well as property valuations.

New to the real estate industry, in a booming market, I was afforded the opportunity to learn the fundamental skills necessary to succeed as an up and coming real estate professional. I gained proficiency in Microsoft Office (Word, Excel and Outlook) as well as two different database software programs used to generate contract purchase agreements – and track sales, clients, sales prospects and construction phase activities. I learned the art of prioritization through the need to track in excess of 40+ escrows at a time and manage other various projects and tasks essential to job functions.