Daniel Clifton Wetherington Iii Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

- Manage distribution of Lionsgate's 3rd party theatrical partner titles including A&E (A&E networks, History, and Lifetime) AMC Networks, Lionsgate TV, STARZ, Roadside Attractions, Saban Films, Gravitas Ventures and Grindstone Entertainment.- I oversee the home entertainment distribution lifecycle of 70+ partner studio television and film titles, generating 18-20M revenue year over year.- Align Lionsgate's internal Public Relations, Media, Digital/Social, Content Production, and Digital and CPG sales teams in support of distributing and marketing a high volume slate of third-party titles and shows. - I work with our commercial sales teams to determine release dates, channel/platform strategy, forecasts and go-to-market strategies.- Oversee intake of creative marketing materials (trailers, spots, cutdowns, artwork, legal documents and other deliverables), P&L creation, campaign/creative kick offs, and wider team coordination.

Santa Monica, California, United States

Los Angeles, California, United States

- Coordinated the production process for 70+ branded marketing campaigns across multiple channels including digital advertising, social media, direct mail, and acquisition/retention email campaigns.- Created and implemented a project management workback workflow that led to a 52% increase in campaigns launched in 2021. I used this new workflow to track status of projects and support Marketing team projects as needed.- Built SharePoint sites for the marketing dept. to organize campaign data, digital assets and content distribution to 3rd party vendors, studios, and global territories.- Managed and tracked feedback from vendors and internal teams on campaign production work flow.- Provided support in distribution of marketing materials to MPLC international partners - Scheduled and led daily marketing calls, weekly cross dept. campaign strategy meetings and presented data metrics to leadership. Provided scheduling support for SVP Global Marketing and the Global Marketing Manager.- Created and maintained essential team documents and campaign reports, including executive presentations, one-sheets campaign trackers, annual marketing planners and vendor guidelines.- Processed financial invoices, expense reports and POs for 3rd party vendors and MPLC accounting department.

Pasadena, California, United States

- Consulting clients on their digital marketing strategies and facilitating the onboarding of 70k worth of new business for Starke Marketing.- Participating in client website development meetings to advocate for clients’ needs with the development team.- Creating and pitching digital marketing strategies to clients to drive growth (Website development, SEO, PPC, digital advertising and social media advertising)- Evaluating and implementing improvements in clients digital marketing strategy.- Creating integrated and cost-effective digital strategies.- Liaise with Marketing, Sales, Design and Content teams to optimize client experience and ensure brand consistency.

Cary N.C.

- Scheduled and managed logistics for over 700 in-office live media events. Traveled nationally for onsite management and brand promotion of Health-Scripts Media events- Responsible for building, training and leading two 2-3 person teams of Event Relations Coordinators.- Responsible for the logistics of over 300 separate Health-Scripts sponsored events (booking venues, securing AV equipment, managing budgets, guest speakers, designing and distribution of marketing materials and managing brand ambassadors.)

Raleigh-Durham, North Carolina Area

- Responsible for building, training and leading a 4-person team of event recruiters.- Coordinated logistics for a live media event broadcast across 12 major cities around the nation.- Collaborated and built strong relationships with key stake holders nationwide to promote health-scripts brand.- Recruited health care professionals to attend Health-Scripts sponsored events.- Collaborated with national healthcare associations to promote the Health-Scripts brand.- Created, edited and distributed marketing/advertising material to promote Health-Scripts brand via various digital and social media channels.