Creativity is a must. My obsessive need to find solutions feeds that creativity. I trust knowledge. It gives me the means to tackle challenges. Digging deep into the user’s experiences brings to light their needs, desires, hopes, anxieties, dreams, fears and situation, essential in defining the requirements of a useful product. Only then, when you know the user do you have the means to design a beautiful and delightful experience. I believe in the power of beautiful, efficient and intuitive design. The power of technology can not only help make life easier, but make more of life by heightening experiences in an environmentally sound manner. As a consumer it should be easy to do right, to be sustainable. Testing a product can sometimes be brutally honest. It hurts, no doubt, when it fails to deliver, but testing also triggers in me a surge of ideas and a torrent of new possibilities. Success is short-lived when you face the fact that design can always be improved.Languages: Spanish (native), English, Swedish