Responsible for enabling successful brand and product outcomes for Chelsea FC by driving strategic planning, marketing capabilities and portfolio management for the marketing organisation.

Delivering growth to the global Personal Care business by providing strategic channel-category guidance to brand directors; owning portfolio creation sprints and conducting analyses on multi-source data to derive insight to provide perspective for our brands. • Strategic Brand & Category Growth: Spearheaded the development and execution of a multi-year portfolio strategy, resulting in significant growth for three leading U.S. brands. I provided strategic insights that would shape the future of the category, going beyond data analysis to deliver actionable recommendations. • Innovation & Trade Marketing: Partnered with brand managers to craft compelling narratives and trade materials which I subsequently presented to the largest retailers in U.S. & Europe. In one instance achieving incremental listings for one of Europe’s largest body wash brands.• New Business Models: Developed a novel business model for NPD incubation on Amazon & TikTok, enhancing brand premiumization and establishing an innovation funnel for Dove and Axe. Collaborated with brand directors to innovate using AI for concept visualization, setting a new standard within Unilever.

Responsible for managing cross functional teams in the delivery of new product development and marketing campaigns, within a 3 year brand strategy.• NPD Leadership: Managed end-to-end NPD projects, fostering strong market relationships and leading cross-functional teams globally. Launched Dove Men’s first premium product line, generating $20MM in incremental turnover.• Marketing Campaign Execution: Orchestrated ATL & BTL campaigns, including TVCs with global agencies and celebrity endorsements, notably the rugby 6 Nations & Lions campaign, bolstering brand recognition and ROI.• eCommerce Platform Growth: Revolutionized Dove Men’s Amazon presence by leading a swift NPD process, optimizing content and media spend, resulting in record profits and $1.5M turnover within a year. This project has been used as a case study across Unilever to demonstrate how we win on Amazon.

Operating as global assistant brand manager in the professional marketing space for Regenerate INC. Enamel Science with patented NR5 technology. Lead creation and implementation of professional marketing campaigns for REGENERATE(TM) globally, to increase dentist recommendation. Digital product ownership, new market launches, asset creation, event management, agency management & budget ownership.

For 2019 I am taking a role in technical marketing and communications role for Unilever's Beauty and Personal Care business. Here I am accelerating communication of technologies from science and technology to ensure greater traction of innovations into the funnel by cutting to the chase on consumer focused benefits with engaging digital assets. And to ensure this is a repeatable model that can be continued into the future.

Innovating and experimenting within the human microbiome for Unilever's personal care business. Primarily focused on conducting research on the microbiome, the positive impact we can make through personal care products and consumer reaction to latest innovations.

Microbiological research in Human Hygiene; planning and conducting research experiments whilst also studying a Degree at University of Liverpool.