Daniel Cheng Email and Phone Number
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Daniel has over a decade of experience in the tech industry and is passionate about changing the way we live through technology and innovation. Daniel is currently the Director of IoT Products at Nestle Purina, building products that engage pets and owners in new delightful ways. Previously, Daniel lead product management and marketing teams at a wide array of disruptive companies such as View, Sonic Energy and Sengled. His responsibilities include product management, marketing, and launching award-winning products that generated revenues exceeding hundreds of million dollars. Daniel has a proven track record of working cross-functionally in both mature and startup environments to grow the business.Daniel graduated from UC Berkeley with a B.S. in Electrical Engineering and Computer Science in 2006 and received his MBA from UCLA Anderson School of Management in 2015.Specialties: IoT, Wireless charging, Smart Home products, content creation, agency management, product management, brand strategy, marketing strategy, market research, product definition, international business, business development, new business growth, consumer electronics, high tech, sales/field training, pricing negotiation, channel management
Nestlé Purina North America
View- Website:
- nestlepurinacareers.com
- Employees:
- 8188
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Director Of Product Management, PetivityNestlé Purina North AmericaSan Jose, Ca, Us
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Director Of Iot ProductsNestlé Purina North America Aug 2020 - PresentSt. Louis, Mo, Us
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CeoDxc Global Ventures Jun 2019 - PresentLos Angeles, Ca, UsHelping startups seize the opportunity, properly -
Product Management DirectorView, Inc Oct 2019 - May 2020San Jose, California, UsCreating delightful human environments -
Director Of Product Management And MarketingUbeam Jul 2017 - Jun 2019Marina Del Rey, California, UsPower, always, anywhere -
Director Of Product Marketing & Business DevelopmentSengled Feb 2016 - Jul 2017Buford, Ga, UsCheck out our award winning products @ https://us.sengled.com/ Leading product marketing at Sengled with additional responsibilities in product management and business development.• Develop and implement marketing strategies for four distinct Smart Home product lines.• Craft marketing messages and guide developments of corresponding assets for each product to target specific customer segments and reinforce product positioning. • Responsible for final sign-off on product packaging, online and offline creative content as well as retail displays. • Build marketing models as well as conduct market research for product and strategy validation.• Own the go-to-market process to involving cross-departmental stakeholder sign-offs, channel placement and management, and sales training. • Oversee strategy for retail partners as well as provide training for sale associates to drive higher offline sales. • Establish partnerships with leading ecosystem partners such as Amazon, Samsung and Google for technical integration, as well as local utility companies and city governments to increase brand awareness -
Senior Product Marketing ManagerSemtech Aug 2011 - Jan 2016Camarillo, Ca, Us• Manage Semtech’s Computing and Consumer Video protection product line with gross margin responsibilities• Perform data analytics on market and sales data to identify early trends • Executed several product line pivot successfully to capitalize on changing market momentum • Build premium brand image through focused marketing efforts resulting in increased market share and higher prices• Conduct face-to-face price negotiations with key customers on multi-million dollar contracts to achieve minimal price decreases while solidifying new business opportunities. • Secure tier 1 account through multilevel relationship building and custom-crafted product pitches. • Bring successful product families to market through extensive market research, product definition, SWOT and 4P’s analyses.• Conduct semi-annual training sessions for worldwide sales team of over 150 engineers and account managers. -
Product Marketing ManagerMicrel Jan 2010 - Aug 2011• Manage Micrel’s high speed communication product division with responsibilities including new product definition and introduction, technical reviews, pricing strategy and product obsolescence. • Conduct semi-annual training sessions for worldwide sales team of over 50 engineers• Establish price curves for new products as well as respond to customer RFQs• Perform quarterly financial analyses to report design wins, examine product performances and evaluate overall market trend.• Drive essential cost reduction initiatives to maximize margin on several key products -
Applications EngineerMicrel Mar 2007 - Jan 2010• Interact with customers on a daily basis as part of technical support staff to assist in circuit debugging, product selection and reference designs • Participate in all aspects of New Product Development Cycles including: market research, product definition, design, characterization and promotional campaigns.• Single-handedly revamped product evaluation software for complex fiber optic module microcontrollers under tight deadlines in order to modernize customer evaluation process• Author numerous customer facing sales collateral such as datasheets, application notes and product brochures • Design evaluation boards for various new high speed communication products
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Electrical EngineerNovellus Jun 2006 - Mar 2007Fremont, California, Us
Daniel Cheng Skills
Daniel Cheng Education Details
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Ucla Anderson School Of ManagementMaster Of Business Administration (M.B.A.) -
University Of California, BerkeleyElectrical Engineering And Computer Science
Frequently Asked Questions about Daniel Cheng
What company does Daniel Cheng work for?
Daniel Cheng works for Nestlé Purina North America
What is Daniel Cheng's role at the current company?
Daniel Cheng's current role is Director of Product Management, Petivity.
What is Daniel Cheng's email address?
Daniel Cheng's email address is dc****@****ina.com
What is Daniel Cheng's direct phone number?
Daniel Cheng's direct phone number is +171458*****
What schools did Daniel Cheng attend?
Daniel Cheng attended Ucla Anderson School Of Management, University Of California, Berkeley.
What skills is Daniel Cheng known for?
Daniel Cheng has skills like Product Marketing, Product Management, Product Development, Semiconductors, Product Launch, Market Research, Ic, Semiconductor Industry, Competitive Analysis, Business Strategy, Consumer Electronics, Business Development.
Who are Daniel Cheng's colleagues?
Daniel Cheng's colleagues are Fabian Samuels, David Lees, Teresa Wing, Dan Rodriguez, Adam Blizniuk, Matt Dunn, Massimo Vaina.
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