Daniel Cheng Email & Phone Number

San Jose, CA, US

St. Louis, MO, US

Los Angeles, CA, US

Helping startups seize the opportunity, properly

San Jose, California, US

Creating delightful human environments

Marina Del Rey, California, US

Power, always, anywhere

Buford, GA, US

• Check out our award winning products @ https://us.sengled.com/ Leading product marketing at Sengled with additional responsibilities in product management and business development.
• Develop and implement marketing strategies for four distinct Smart Home product lines.
• Craft marketing messages and guide developments of corresponding assets for each product to target specific customer segments and reinforce product positioning.
• Responsible for final sign-off on product packaging, online and offline creative content as well as retail displays.
• Build marketing models as well as conduct market research for product and strategy validation.
• Own the go-to-market process to involving cross-departmental stakeholder sign-offs, channel placement and management, and sales training.

Camarillo, CA, US

• Manage Semtech’s Computing and Consumer Video protection product line with gross margin responsibilities
• Perform data analytics on market and sales data to identify early trends
• Executed several product line pivot successfully to capitalize on changing market momentum
• Build premium brand image through focused marketing efforts resulting in increased market share and higher prices
• Conduct face-to-face price negotiations with key customers on multi-million dollar contracts to achieve minimal price decreases while solidifying new business opportunities.
• Secure tier 1 account through multilevel relationship building and custom-crafted product pitches.

• Manage Micrel’s high speed communication product division with responsibilities including new product definition and introduction, technical reviews, pricing strategy and product obsolescence.
• Conduct semi-annual training sessions for worldwide sales team of over 50 engineers
• Establish price curves for new products as well as respond to customer RFQs
• Perform quarterly financial analyses to report design wins, examine product performances and evaluate overall market trend.
• Drive essential cost reduction initiatives to maximize margin on several key products

• Interact with customers on a daily basis as part of technical support staff to assist in circuit debugging, product selection and reference designs
• Participate in all aspects of New Product Development Cycles including: market research, product definition, design, characterization and promotional campaigns.
• Single-handedly revamped product evaluation software for complex fiber optic module microcontrollers under tight deadlines in order to modernize customer evaluation process
• Author numerous customer facing sales collateral such as datasheets, application notes and product brochures
• Design evaluation boards for various new high speed communication products

Fremont, California, US

Master Of Business Administration (M.B.A.)

B.S., Electrical Engineering And Computer Science