Daniel Yoon Email & Phone Number

New York, NY, US

New York, NY, US

London, London, GB

• Managed various campaigns, overseeing daily operations and management of programmatic media buying and data management.
• Prepared detailed performance / metric reports and delivered regular updates to clients and team, highlighting potential actionable optimizations and campaign specific insights.
• Collaborated closely with creative teams to ensure alignment of ad content with campaign objectives and client branding guidelines.

New York, US

• Managed campaigns across 5 different channels, 50+ DMAs, 250 Lines on DV360 and Trade Desk in real-time, monitoring and optimizing key metrics such as CPA (Cost Per Acquisition), Revenue, Reach, Impressions, etc.
• Implemented and successfully launched various campaigns–ensuring targeting parameters, budget allocation, and bid strategies to meet client expectations within deadlines.
• Identified various key performance metrics, reporting weekly and monthly–creating decks and presentations for various teams and clients.
• Utilized various data analysis tools such as Datorama to extract various metrics and identify trends, creating and executing strategies for campaign optimization.

New York, US

• Developed technical skills such as running media reports, analyzing data, gathering client spend, maintaining flowcharts, compiling competitor data and partnering with vendors to utilize industry-leading media.
• Developed foundational skills such as Excel, Google AdWords, MediaTools, Prisma, Google Analytics, Nielsen, ComScore, and a range of other platforms.

Los Angeles, CA, US

• Managed across various teams of content creators and designers, coordinating efforts to produce compelling content on a consistent schedule that matched the company voice and branding.
• Collaborated within cross-functioning teams to ensure outsourced contractors met deadlines with high quality, while multitasking tasks of my own involving the same project.
• Increased general reach and impressions on various media pages by 200% organically by implementing various social media strategies.

New York, New York, US

• Led company's social media presence by managing various social media pages, went on-field to gather live content for productions and managed ad budgeting to fit within the company standards.
• Developed social media strategies to increase reach, post engagement and impressions above 100% within a restrained, limited budget.
• Implemented A/B testing for ad postings and audience segments, leading to a 129% percent increase in reach and 100% in link clicks.

New York, NY, US

• Directed the development and execution of social media strategies across various platforms, creating content that aligned with the client’s requested brand voice and messaging.
• Monitored recurring and new social media trends and competitor activities, proactively adapting newly founded strategies to stay ahead of the competition.
• Developed and integrated company-wide standards and templates for social media scheduling and asset creation for constant and consistent use.