Ecommerce Digital Marketer | Internal Media Buyer
Current• Generated $1,000,000+ in sales at 4x Return On Ad Spend (ROAS) (55% net profit margin) coming solely from paid ads• Led digital marketing campaigns for new and existing products across Instagram, Facebook, and Google. • Increased online revenue by 40x in just 12 months. • Improved conversion rates by 2100%, growing from 0.25% to 5.5% within 5 months, with an average order value (AOV) of $125. • Drove results by improving targeting, optimizing offers, rewriting landing page copy (copywriting), enhancing design, and testing new ad angles and strategies. • Tested and improved over 150 ad creatives, refining them to achieve the best possible conversion rates. • Increased repeat purchases from 10% to 35%. • Managed third-party tracking tools, improving reporting accuracy by 20%. • Increased offline retail sales by 1.4x, growing walk-in sales from 5% to 50% of total retail revenue, reducing dependence on repeat long-time buyers. • Achieved strong results even in a challenging market, while our main competitor closed more than half of their retail stores during the same period
