Director Of Strategy And Business Operations
Pasadena, Ca, Us
At OpenX I built a new business operations and strategy team to do data and analytics oriented internal consulting projects, focusing on strategic planning, sales operations, and optimizing day to day operations. Key projects included:- Designed customer segmentation, analysis, and go to market strategy to better target resources towards our most valuable customers & opportunities, resulting in cost savings and increasing sales rep efficiency.- Built an analytics tool combining customer and prospect data, to provide more accurate and timely insights on opportunities, increasing our pool of high value targets by over 20%.- Worked extensively with our Salesforce team, to make sure it was an easy to use and effective tool for our salespeople. For example, I created an improved reporting tool to track addressable reasons that we had lost deals, helping guide future sales strategy and increasing our win rate among key customer segments.- Developed comp plans for buy and sell side teams, working with sales and product leadership to align goals to meet both sales and product needs.- Worked with product and engineering teams to reinvent our product launch process, reducing the resource requirements for a launch through more effective communication and streamlined processes.- Created a new recruiting strategy and more efficient process, reducing time to fill roles by ~30%.- Created an analytics dashboard to better share data on our recruiting pipeline with key stakeholders. Increased visibility and transparency has helped reduce our time to process a candidate by ~50%.