Daniel Zappia Email & Phone Number

Keller, Tx, Us

Lewisville, Texas, United States

As the Director of Video Production at Graphics That Pop, I lead the creation of high-quality, high-volume visual content for one of the nations top market leaders in the vending industry. My focus is on producing impactful videos, enhancing brand visibility, and leveraging innovative strategies, including AI content creation, to achieve business objectives. I also design and develop cohesive branding solutions, including websites and marketing collateral, that elevate the company’s market presence.Key Responsibilities and Achievements• Direct and produce hundreds of professional video projects annually, overseeing every step from concept to completion to ensure alignment with branding and marketing objectives.• Develop and execute video content strategies that drive audience engagement and support revenue growth.• Manage all aspects of video production, including storyboarding, filming, editing, and post-production, to deliver visually compelling and impactful content.• Design and maintain branded websites, focusing on usability, visual appeal, and alignment with the company’s mission.• Spearhead brand development initiatives, creating cohesive visual identities for product lines and company campaigns.• Produce custom graphic designs for marketing collateral and digital campaigns to enhance customer engagement and brand recognition.• Integrate AI-driven content tools, producing innovative video and graphic solutions that streamline workflows and increase efficiency.• Develop strategies leveraging AI to enhance storytelling, optimize video production, and deliver personalized content at scale.• Combine AI-generated content with traditional creative methods to ensure all deliverables maintain the highest quality standards.

Dallas/Fort Worth Area

Graphic Solutions Group is one of the country’s largest distributors of screen printing, digital printing, sign, and embroidery supplies. I was pivotal to GSG’s success in developing digital marketing strategies and pushing the company to invest more into live streaming and social media video marketing. This contributed to two of the most successful years in the history of the company. Accomplishments and milestones:• Managed and produced on screen talent and production teams to create over 1,000 marketing and promotional videos.• Drove 51,000+ qualified leads to the company’s ecommerce website and landing pages.• Fostered supplier and sponsor relationships while developing collaborative video shoots and customer testimonials.• Produced live video content and managed multiple teams during live events with cross posted content to social media platforms.

Dallas, Texas, United States

• Designed and developed various print and digital materials including: trade show graphics, window graphics, logos, social media advertisements, product labels, packaging, instructional animations, show books and collaborative advertisements.

Keller

Before being approached to join Graphic Solutions Group, I successfully ran DJZ Legendary Creative LLC full time. Legendary Creative was a full service design and multimedia agency in Fort Worth. I specialized in building power brands through logo design, website design and video production, but provided services for everything a business needs to look good doing business. From reputation management to product packaging. As the owner and principal designer I handled all client interaction, sales, marketing, advertising, and design.Accomplishments and milestones:• Worked with Dallas The Cowboy’s Travis Frederick's to produce videos for his charity organization Blocking Out Hunger that helps feed starving children. • Branded and helped launch a nationwide Keto snack bar, StokaBars, including their: logo design, brand identity, website, and packaging design.• Worked with and assisted in the launch of dozens of small businesses producing their logos, marketing materials, brand identity and website. • Worked with Children At Risk to produce event graphics and photography for fundraising galas. These proceeds are used to stop the trafficking of minors across Texas. I created: (booklets, business cards, posters, fliers, social media advertisements).• Designed and developed responsive websites built in WordPress and BeaverBuilder. • Worked with Make-A-Wish to shoot and produce event videos and make lasting memories for terminally ill children. • Worked with renowned local custom home builder Stewart Custom Homes to photograph their homes as well as rebrand their business and website.

Euless Texas

Prior to successfully running my own agency, I worked for the turnaround consulting agency, Galt Strategies. Galt is an internet consulting firm specializing in conversion optimization and processes and saving failing businesses. I oversaw all of the design aspects of the entire company. I created all web, print, video, and presentation designs. I was trained in customer conversion design. This style of graphic design is not only meant to look good, but to convert customers into sales. I created website designs that averaged a minimum conversion rate of 40%. In my down time I taught myself After Effects, video editing / production.Accomplishments and milestones:• Designed and created marketing materials for struggling businesses and helped save jobs.• Lead designer in charge of the design and development of: logos, responsive websites, brand identity, sales fliers, brochures, business cards, presentations, and magazine advertisements. • Designed marketing materials for and sales initiatives Critter Control that helped change the entire animal removal industry. • Designed responsive websites that converted at a minimum of rate of 40%.• Designed the presentation for the acquisition of Critter Control.• Designed and created one of the first free online jewelry making schools with over 30,000 active members.

Corona California

Lucas Oil Products is a manufacturer and distributor of automotive oil, additives and lubricants located in Corona, California. Sadly, I had to leave Lucas Oil to help take care of my wife's family in Texas. Although I was at Lucas Oil Products for a short time, I was put in charge of many major projects ahead of lead designers. I created print ads, sales books, racing series programs, billboards, event tickets, and much more. I specialized in composite design and photography to generate immersive advertisements for Lucas Oil Products.Accomplishments and milestones:• Worked Directly with Domino's Pizza and Coca-Cola to create collaborative advertisements. • Design and development of graphics for major raceways across America.• Large format design and development of billboard advertisement.• Design and development of product advertisements for dozens magazines, displayed on several websites and seen by thousands of people.Magazines:- CycleNews - Dirt Rider- Dirt Late Modle - Off Road Adventure- Preformance Auto and Sound - Dusty Times- Southern Indiana Living - Racer- Dirt Sports - Low Rider- Transworld MX - Latitudes & Attitudes- Florida Sport Fishing - Florida Sport FishingEvents- Planes of Fame Air Museum- Dover International Speedway - Lucas Oil Speedway- Glen Helen Speedway - Speedworld Race Way Park- Miller Motorsports Park - Lake Elsinore Motorsports Park

Artesian Design Inc. is a design and marketing firm located in Riverside, California. Started in 2001, it is now one of the premier design firms in the Inland Empire, successfully serving small to medium sized businesses throughout the nation. Responsibilities: Small HTML coding, print/web/photography, and product packaging design.

Bachelors Of Arts, Graphic Design & Digital Media

Constantly ignored the "design rules" and then became more successful than most my piers....Sheep serve a purpose, but I want to do more.

Bachelor'S Degree, Arts, Entertainment, And Media Management, 3.8

Certifcation In Digital Imagery., Graphic Design