FinTech Division focused on B2B Onboarding for Credit.

Product Owner of Payment Squad of Shell Box Argentina app inside Payment Train.Working in a cross-functional team based on SAFe framework.Story creation based on: business needs; customer/user experience; architecture model and technical requests according with Problem, User Story, 5W2H, BDD, Acceptance Criteria and Technical Criteria.DeliverablesImplementation from the ground of async payment method Mercado Pago Dinheiro em Conta in less of 200 calendar days with 90% of sucess in transactions and 5% of payment share 3 months after launch.Implementation from the ground of async payment method Efectivo in less of 200 calendar days.

Business Specialist of Nestlé Health Science Brazil.Product Owner of Nutrição até Você D2C E-commerce by Adobe Magento fullstack with third party teams.Link between Business Unity and Digital Transformation Departments.Tech requester coordinate with the Compliance and Security Teams (National and Global).Full data-driven user’s story creation based on business needs and customer/user experience.Deliverables0 Bug in Production.Implementation of payment method PIX.Exclusion of >10 obsolete modules and features.100% technical documentation includding SAST and DAST.100% implementation of Global Compliance and LGPD requirement.Creation of business model and tech project for Cross-border E-commerce.Coordination of 4 agencies at same time for distinct deliveries and projects.Implementation of 5 features aligned with business and marketing strategies.Business and tech migration from partner distribuition to fullcommerce model.Design and maintenance of 1st Sales and Customer Behavior Insight PowerBI shareable dashboard for E-Business Unity.

Agile Coach of Marketing and SEO squads composed by 3 user interface, 1 copywriter, 5 frontend developers, and 2 QAs by VTEX E-commerce for Marketing Area of 18 Electrolux’s B2C E-commerces LATAM.Team leader, process facilitator, and conflict management.Metrics, KPIs, client reports, user stories monitoring, and release train.DeliverablesExecution of 4 Black Friday & 3 Día Sin IVA Campaigns with 0 technical issue.Quality upgrade in internal process, delivery, and customer success.97% of customer satisfaction.

Scrum Master of squad composed by 5 frontend developers, and 2 QAs by VTEX E-commerce for Carrefour B2B Ecommerce.Team leader, process facilitator, and conflict management.DeliverablesService contract closure and knowledge transfer coordination to the next agency.

Systematization of marketing processes.Analysis of trends and market behaviors.Data-based support for strategic decision-making for B2B and B2C.DeliverablesDesign of National Strategic Distribution under plant/flower care and business requests.LIVE commercial B2B event organization 21o Veiling Market; Management of competitive bidding process of renewal POS Displays.

Endomarketing and T&D support for the HR team.Online campaigns development for E-commerce and physical store.Implementation and Management of CRM, Digital Marketing, Advertising, and Virtual Sales Teams.Deliverables31% YoY increase revenue Jan-20.31% YoY increase of E-commerce revenue Q1-20.~20% saving after pricing model implementation.

Standardization of processes and follow-up of orders.Implementation and management of Virtual Sales Team (E-commerce & WhatsApp).Design of E-commerce social media strategies and campaigns, both paid and organic.DeliverablesLaunch of new E-commerce theme.47% YoY E-commerce revenue increase Q3-20.246% YoY E-commerce revenue increase Q4-20.73% QoQ E-commerce ROAS increase in Q4-20.22% increase of Instagram followers.

Development and analysis of the team’s KPIs.Implementation of delivery flow process, productivity tools, and cloud storage.Delivery Management from Customer Service and Design Team based on KPIs.Deliverables0 days delivery delay after process implementation.100% cloud migration enabling full remote work before COVID-19 pandemic lockdown.

Alignment execution between client and agency.Preparation of contracts and campaigns briefing.Delivery and follow up of Online/OOH materials and on/off campaigns.Deliverables98% customer satisfaction.