Dan Zook Email & Phone Number

California, United States

Austin, Tx, Us

Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise.We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent.

San Francisco, Ca, Us

- Develop and execute on high value experiment roadmaps to increase demand, sales, and customer retention- Work with XFN teams to prioritize features and influence product roadmaps- Manage growth team members and use data to prioritize opportunities based on estimated revenue and profit

San Francisco, Ca, Us

- Membership acquisition and retention for Lyft Transit, Bikes, and Scooters- Drive growth marketing and lifecycle initiatives with Product, Data Science, Engineering, & Design- Development and execution of metric-driven and omnichannel growth marketing experimentation roadmap. - Channel experience: Lyft in-app surfaces, email, push, sms, billboards, and web

San Francisco, Ca, Us

- New driver lifecycle and incentive management- Experiment analysis and statistical tests (SQL, Mode)- Led communication channel improvements across: push notifications, sms, email, in app banners

San Mateo, California, Us

FBN helps farmers bring more profit to their bottom lines through technology & financial products. FBN businesses include an online marketplace ("Amazon for farm products"), a thriving community forum ("Reddit for farmers"), crop and health insurance, and innovative grain marketing financial software + brokerage. My roles included: - New Customer Demand Gen- Customer Lifecycle Management (Onboarding, Engagement, Retention & Cross Sales)- Marketing Operations (Systems, Automation, Comms: Email, SMS, MMS, Direct Mail)- Performance Marketing (Meta, Paid Search, Programmatic)- Sales Enablement (Partner for Inside Sales and Local Reps)- Content Marketing (Content Strategy, Downloadable Reports, SEO)- Marketing Analytics (Visualization, Cleaning, Experimentation)Experience as both an individual contributor and manager.

St. Louis, Missouri, Us

Customer Success:-Scaled the team to 9 representatives across 2 locations to acquire, support & train thousands of farmers-Clearly defined the need for a customer health scoring system & spearheaded the initiative -Led NPS survey follow up to quickly close the loop with detractors, collect additional feedback to integrate into the product. Product Marketing:-Developed & implemented marketing collateral (emails, 1 pagers, webinars, talking points, FAQs)-Gathered & regularly exposed key customer feedback insights to Product

St. Louis, Missouri, Us

Sales Support:-Resolved thousands of customer cases. Including: technical issues, complaints, sales process questions & product questions. Focused on delivering the highest quality of service and level of detail to our agents, sales members, and clients. -Provided Salesforce customization and reporting to increase transparency & improve our ability to hit key performance metrics. Sales & Marketing:-Created & managed the customer lead pipeline for a beta product launch. Included: Creating dashboards, optimizing the lead flow, following up with leads to answer product questions, and transferring to agents in the field.-Held weekly 1:1 meetings with District Sales Managers to review their pipelines & assist where needed. Product:-Completed various projects including: client feature survey (creation, implementation & analysis), first time UX design, help documents, & competition research.

Online application developed to help groups of people coordinate, buy and save on local food.-Provided consultation to founding members to develop Wholeshare's social presence & inbound lead demand generation-Developed and executed Facebook ad campaigns (Copy, Demographics, Creative)-Analyzed and reported metrics + optimizations for use in future marketing initiatives

San Francisco, California, Us

Leading social advertising and analytics platform, acquired by Brand Networks.- Worked on the cutting edge of Facebook, retargeting, & display advertising/optimization- Made early outreach to startups, multi-national companies and agencies to discuss online advertising capabilities.- Optimized Facebook ad campaigns on Optimal's Facebook API

Social network for entrepreneurs, accelerators, incubators, universities, professionals, and venture capitalists-Researched potential partners, managed internal community, sourced leads, developed promotionals, & created their social media presence.

Hartford, Ct, Us

-Developed an understanding of the fundamentals of private insurance & various commercial types (property, worker's compensation, umbrella, general liability)-Shadowed insurance professionals as they underwrote & sold middle market policies

Master Of Business Administration - Mba, Concentration: Marketing Data Analytics

Certificate, Experimentation + Testing

Certificate, Engagement & Retention

Ba, Sociology, Technology Management

Certificate, Permaculture