Danie Mcanally
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Danie Mcanally Email & Phone Number

Senior Manager Email and Mobile Marketing, QVC and HSN at QVC Group
Location: West Chester, Pennsylvania, United States 15 work roles 2 schools
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Role
Senior Manager Email and Mobile Marketing, QVC and HSN
Location
West Chester, Pennsylvania, United States
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Danie Mcanally is listed as Senior Manager Email and Mobile Marketing, QVC and HSN at QVC Group, a company with 7937 employees, based in West Chester, Pennsylvania, United States. AeroLeads shows a matched LinkedIn profile for Danie Mcanally.

Danie Mcanally previously worked as Senior Manager Email, SMS & Push QVC at Qvc and Senior Manager Affiliate & Content Marketing, QVC at Qvc. Danie Mcanally holds Master'S Degree, Global Fashion Enterprise, Gpa - 3.9 from Philadelphia University.

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QVC Group

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Profile bio

About Danie Mcanally

Results-driven affiliate & content marketer with extensive merchandising experience seeking opportunities to utilize skills in developing relationships, analyzing marketing campaigns and driving growth.

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Danie Mcanally's current company

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QVC Group
Qvc Group
Senior Manager Email and Mobile Marketing, QVC and HSN
West Chester, PA, US
Employees
7937
AeroLeads page
15 roles

Danie Mcanally work experience

A career timeline built from the work history available for this profile.

Senior Manager Email And Mobile Marketing, Qvc And Hsn

West Chester, PA, US

Senior Manager Email, Sms & Push Qvc

Current
Qvc

West Chester, PA, United States

Oct 2024 - Present

Senior Manager Affiliate & Content Marketing, Qvc

Qvc

West Chester, PA, United States

Nov 2021 - Sep 2024

Senior Client Account Manager

Philadelphia, Pennsylvania, United States

  • Manage the affiliate program for seven clients within beauty, apparel, health & wellness, and baby verticals. Consistently communicating with clients regarding their program updates and progress to ensure goals and.
  • Run the daily operations of clients within their respective platforms.
  • Lead weekly client calls to discuss program updates and initiatives.
  • Analyze client, publisher, and placement performance to identify areas of opportunities, growth, and shortcomings.
  • Partner with Publisher Development to discuss client goals and needs to help with planning out new publisher opportunities.
  • Guide clients around optimization strategies regarding promotional offerings, product launches and incremental growth
Apr 2021 - Oct 2021

Marketing Performance Partnership, Affiliate And Content Specialist

Qvc

West Chester, Pennsylvania

  • Drive incremental sales, customer acquisition and brand awareness for QVC’s full category assortment through campaign management and execution of online affiliate and content marketing channels. Support QVC through.
  • Responsible for the day-to-day execution of all affiliate & content channel needs including executing, optimizing and planning of media campaigns & marketing strategies.
  • Achieve sales and business targets by optimizing both channels through daily and weekly reporting analysis through Impact Radius reports and CoreMetric reports via Tableau.
  • Manages business relationship with 20-25 partners through direct communication and Impact Radius.
  • Partner with team to research and test new business opportunities within the online marketing landscape and stay informed of industry trends.
  • Point person for Performance Partnership team as a resource to answer questions or teach QVC processes and procedures
Sep 2019 - Apr 2021

Marketing Performance Partnerships, Influencer Specialist

Qvc

West Chester, PA

  • Grow customer acquisition along with increasing sales through campaign management and execution through social media Influencers. Increase the presence of both QVC & HSN as a key player in the Influencer space through.
  • Pulling reports in Tableau & Google Analytics to analyze sales and new customers around campaigns and to read & react to sales and new name spikes around product/brands not on a campaign.
  • Manage & project monthly spend
  • Partner with cross-functional partners on influencer and company initiatives to increase presence of QVC & HSN within the social media space
  • Work closely with merchandising to secure compelling offers on products/brands
  • Continuous research for potential Influencers and social media trends through social platforms (Instagram & LiketoKnowit) along with Julius and rewardStyle partners.
Feb 2019 - Aug 2019

Associate Buyer Diamonique & Fashion Jewelry

Qvc

West Chester, Pennsylvania

  • Maximize sales by understanding the needs and expectations of the customer through the development and implementation of strategy, analysis and appropriate reaction to sales trends.
  • Pulling reports in Micro Strategy to analyze inventory, demand vs. shipped sales, brand performance, comparing sales against last year, and compare show productivity to identify business risks & opportunities.
  • Manage & project receipts, sales and RTV for teams weekly sales update & monthly OTB meetings
  • Communicate with cross-functional partners to develop product/show concepts, promotional/social strategies & selling/display strategies to respond with urgency to sales & show trends.
  • Manage the onboarding of new vendors to ensure speed to market to secure expected sales within planned air time. Launched a total of 21 brands in 2+ years.
  • Manage, mentor & act as key resource to office Merch Trainee and Intern
Apr 2018 - Feb 2019

Assistant Buyer Jewelry

Qvc
Dec 2015 - Apr 2018

Merch Trainee For Footwear

Qvc

West Chester, PA

Administer daily tasks to allow buyers to focus on their businesses while learning the processes of the role of a buyer. Ownership of tasks to allow the office to work proficiently while gradually taking on tasks such as dealing with issues, picking assortments, negations with vendors and cross department communications.-Manage QA process with samples from.

May 2014 - Dec 2015

Buying Intern - Gold Jewelry

Qvc

West Chester, PA

Support the buying team with their daily activities while assisting the merchant trainee with Quality Assurance samples, communications with vendors, maintain samples and prepare team for their meetings through printing files and laying out samples.-Review top of production and assay samples along with required paperwork, update long description on IBM.

Jan 2014 - Apr 2014

Buying Intern - Seasonal/Home Decor

Qvc

West Chester, PA

Provide assistance to buying team through weekly tasks as script reviews of shows, review itemswith vendors, and brainstorm product ideas for upcoming shows while owning Quality Assuranceprocess through Quest and shopping the market for comparable pricing. -Analyze script reviews of shows to check achievement to goal, highlight re-scriptable items.

Aug 2013 - Dec 2013

Sales Associate

Victoria'S Secret

Springfield, PA

Provide excellent customer service by demonstrating current brand strategies. Staying active with the visual standards, selling behaviors and product knowledge to allow the customer a seamless passage through her bra journey from when she enters the store to check out.(Stepped down as a Sales Associate to support furthering my education)

Apr 2008 - May 2015

Product Manager

Victoria'S Secret

Springfield, PA

Drive total store results through ownership of merchandise flow and visual merchandising standard as Product Manager. Support growth in sales and customer service by executing short and long term strategies that ensures maximal profitability.-Started as Sales Associate; promoted to Product Manager based on abilities of visual skills, merchandising, and the.

Mar 2010 - May 2012

Merchandising Wear To Work - Intern

Catherines Stores Corporation

Bensalem, PA

Observe merchandising team to understand operational functions such as writing orders, communicating with vendors, and managing samples as well as prepping for all milestone meetings including open to buy, tops down, trend, line workshop, line review, line close and buyers close.-Ownership of process of tracking orders using Mainframe and update assortment.

Jun 2013 - Aug 2013

Signing Specialist

Springfield, PA

Update and track all in-store marketing and signage resulting in effective customer navigation.-Audit add-set on weekly basis, ensuring all signage is up-to-date and accounted for by dead line.-Work directly with corporate to obtain additional signage and fixtures as needed.-Maintain fixture room, ensuring proper organization of marketing material.

Sep 2009 - Mar 2010
Team & coworkers

Colleagues at QVC Group

Other employees you can reach at qurateretailgroup.com. View company contacts for 7937 employees →

2 education records

Danie Mcanally education

Master'S Degree, Global Fashion Enterprise, Gpa - 3.9

Philadelphia University

Awards: Outstanding GFE Student of graduating class 2015 Research Topic: Gaining Millennials as core customers at QVC through.

FAQ

Frequently asked questions about Danie Mcanally

Quick answers generated from the profile data available on this page.

What company does Danie Mcanally work for?

Danie Mcanally works for QVC Group.

What is Danie Mcanally's role at QVC Group?

Danie Mcanally is listed as Senior Manager Email and Mobile Marketing, QVC and HSN at QVC Group.

Where is Danie Mcanally based?

Danie Mcanally is based in West Chester, Pennsylvania, United States while working with QVC Group.

What companies has Danie Mcanally worked for?

Danie Mcanally has worked for Qvc Group, Qvc, Dmi Partners, Victoria'S Secret, and Catherines Stores Corporation.

Who are Danie Mcanally's colleagues at QVC Group?

Danie Mcanally's colleagues at QVC Group include Zakia Sultana, Fred Mertz, April Sharp, Nanette Hervey, and Paige Mohrey.

How can I contact Danie Mcanally?

You can use AeroLeads to view verified contact signals for Danie Mcanally at QVC Group, including work email, phone, and LinkedIn data when available.

What schools did Danie Mcanally attend?

Danie Mcanally holds Master'S Degree, Global Fashion Enterprise, Gpa - 3.9 from Philadelphia University.

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