Covering every aspect of PR, marketing, social media and event management for this high-profile national retailer. Senior member of team, devising departmental/company strategy.Key responsibilities:-Creating the company’s marketing calendar, identifying trends in publishing and popular culture. Promoting these trends through nine national stores and on forbiddenplanet.comOverseeing marketing, PR and publicity for store launches and high-profile in-store events, including a display of Dark Crystal: Age of Resistance puppets, and the company’s 40th birthday party.Selling advertising across all nine stores' window space, and on Forbidden Planet carrier bags. Clients included Warner Bros., Paramount, Studio Canal, Netflix, London Theatres and more.Primary liaison/co-ordinator for all press and film crew visits, including BBC, ITV and many more. Creating the original FAQs, copy, SEO and link outreach for forbiddenplanet.com.Writing/editing product copy. Writing the company’s original ‘copy bible’.Sourcing content for, and writing and editing, the forbiddenplanet.com blog.Creating, managing and voicing the social media platforms of @forbiddenplanet. Writing the company’s original social media 'bible'.Approaching publishers for events/promotions, including signed stock, bookplates, variant covers and exclusive editions. Contacts included Gollancz, Orbit, Unbound, Angry Robot, Rebellion, Marvel, DC, IDW, Image, Dark Horse, VIZ and many more.Managing the events calendar across all stores, and fronting (or arranging cover for) approximately 100 events a year, every year. Managing/fronting events with international celebrities, including Jason Momoa, Bruce Campbell, Evangeline Lilly, Gerard Way, Run DMC, Joe Sugg, Dan Nerd Cubed and more.Managing/fronting events with authors, artists and creators including Sir Terry Pratchett, Brandon Sanderson, Joe Abercrombie, Robin Hobb, Pat Mills and more. These included panel events and group ‘meet and greet’ events with specific publishers' lists, eg. Gollancz, Angry Robot, The Black Library. Likewise for anthologies, or for types of genre fiction, eg. YA or Horror.Arranging and attending on- and off-site stock signings. Signees included Paul Rudd, Ray Harryhausen, Neil Gaiman, Ben Aaronovitch and more.Fronting the company at external events, including MCM, book- and comic conventions, and West End Live.Sourcing original comics artwork for the Forbidden Planet Gallery in the Newcastle Store. Displays included artwork by Brian Bolland, Bryan Talbot, Tradd Moore, Simon Myers, and more.