Danielle Fletcher Email & Phone Number

Austin, Tx, Us

OutsideOut Strategies is a digital marketing and sales company based in Austin, Texas. It delivers strategic communication, brand strategy, PR strategy, content strategy, crisis response and campaign strategy services to a global and distinguished client base.• Responsible for leading the strategic vision, operational management, and execution of digital marketing strategies, PR, communication strategies and end-to-end solutions for client base, while providing leadership to 2 direct reports.• Drive conceptualization, design, and implementation of creative strategy including industry research and audience insights. Utilize reporting to highlight oversight and development of digital strategy aligned with client marketing goals.• Identify and determine market opportunities and digital behavior of client target audiences to build effective strategies that drive human and business outcomes utilizing research, data, and analytical insights to optimize performance.• In collaboration with clients, lead discovery and planning sessions regarding digital strategies, thought leadership, consultation, and subject matter expertise for a wide range of digital experiences providing best practices leadership.

Austin, Texas Area

• Implemented an alternative Social Media Marketing strategy for a highly sensitive business campaign yielding articles across prominent sites including CNBC, Business Insider, Daily Mail, Seeking Alpha, and Fox Business.• Consulted across a variety of markets for content writing and calendar creation, email marketing, SEO strategies, social media strategies and creating market research.• Created content calendars and wrote targeted web content based on market research, viral factors & trends in a variety of market spaces.• Researched and analyzed keywords, market trends, competitors top performing ad design and content as well as products and subscriptions to compile well-rounded market research reports.• Used SEO research to create relevant content strategies and craft effective site navigation design.• Setup and ran multiple social media platforms to test and strategize best methods of driving traffic from each platform. Instagram strategy driving an average of 100 followers/week.

• Responsible for delivering digital marketing and consulting services across content calendar creation, e-mail marketing, SEO strategies and market research for a diverse client base across multiple vertical industries.• Developed and built a Learning Management System for the LinkedIn Sales team featuring original video, audio and written content. Led strategic communication, process design and coordination across multiple teams.

Status Labs is the premier digital reputation management agency and crisis advisory firm. It has clients in +40 countries and is a leading expert in digital consulting, SEO and PR strategies.• Responsible for the development, implementation, and execution of SEO, Social Media Marketing, Content Marketing, and Online Reputation Management (ORM) strategies across a diverse portfolio of 250 high profile projects; leading digital strategy, budget management, training, and performance optimization, while providing leadership to 14 reports.• Served as the Primary Operator on key projects including a $1.5M one-year engagement and a $1.2M two-year engagement. Drove project management and generated $1.2M after commissions and $850K profit, respectively.• Developed and implemented grassroots criminal justice reform digital community building and SEO strategy resulting in procurement of largest client retainer in company history. Managed SEO and all content for the brand gaining over 324,000 organic followers in under 12-months.• Implemented content marketing and SEO tactics, increased leads by 500% for a key company service line.• Developed and implemented cross-functional training materials for SEO, ORM, and CM across Operations, Public Relations, Sales, and Account Management divisions to ensure best practices, governance, and security measures.• Managed a 14-person in-house team of SEO Specialists and SEO Specialists. Delivered technical training and mentorship to 10 operational hires ensuring best practices and expertise across SEO tactics and performance.• In partnership with the Operations team, led monthly planning sessions to fulfill complex project specifications. Served as a key liaison and Subject Matter Expert regarding complex concepts, strategies, and project initiatives.• Performed SEO audits for both ORM and SEO projects; delivered customized and nuanced recommendations.

• Managing projects ranging from SEO to ORM to Content Marketing for clients that span high-profile individuals, Fortune 500 companies, to budding entrepreneurs and small businesses. • Generating leads for an off-shoot branch of the company. Increased leads to 3 times the amount they were at the beginning of the project through content marketing and SEO tactics. Consistently met monthly target goals.• Developing and implementing a successful SEO strategy during a test period for a new client resulting in procuring the largest client retainer in the company's history.

Austin, Texas Area

Hawk Group Media is a boutique advertising agency specializing in customized, data-driven performancesolutions for a diverse client base. It is based in Austin, Texas and recognized as a premier online publisher of beauty, survival, financial, and DIY spaces.• Reporting to the Director of Marketing Strategy, responsible for the development of SEO strategies across 6 niche websites to deliver organic search optimization and ROI maximization, while providing leadership to 3 direct reports.• Led research analysis of SEO data utilizing SEMrush and Complete.com to build impactful SEO strategies and market research. Leveraged Google Analytics for reporting, analytics, competitive analysis, and best SEO tactics.• Managed a team of over 200 international and regional curated content and original content writers. • Implemented SEO strategies and ensured congruent, consistent, and on-brand narrative voice across all websites.• Developed strategies to improve and grow current rankings, organic search traffic, and organic search revenue.• Regularly performed thorough SEO keywords research, delivered keyword recommendations for keyword opportunities, link strategy, URL structure, and other facets of organic search in alignment with business goals.

Austin, Texas Area

• Led the development, implementation, and execution of campaign ideas and strategic brand initiatives to elevate brand identity and support consumer engagement. Build a homesteading site and attained +18,900 subscribers within 3 months. Implemented SEO strategies and voice congruency and successfully generated 25,000 subscribers.• Curated web based content for site, edited, and managed content from international team and contributors, managed social media and created bi-weekly newsletters. Managed e-mails and open rates and achieved CTR’s up to 50%.• Implemented strategies for DIY site mails and open rates, generating an improved CTR by 11% and 5% respectively.

Organize luxury travel itineraries personalized per client specifications via the Virtuoso network and exclusive luxury touring and lodging companies.

Developed clientele through self-designed and maintained website and blog for photography business offering professional, affordable edited photos.

Co-developed and implemented a degree review system for both stateside and international student affairs that increased productivity in degree process output by 60% weekly.

Louisville, Kentucky Area

Marketed, organized, and hosted International Business Development conferences for corporate and small business leaders throughout Indiana, Ohio, and Kentucky interested or involved in international trade. Increased business attendance by 15.2% for conferences and events planned via KWTC. Created and maintained partnerships among business leaders in the KWTC network

Bachelor Of Arts (Ba), Business Administration And Management, General

Activities and Societies: Resident Assistant, Chorale, High School Mentor Program, Swing Dance Society, Ultimate Frisbee Club

Education record

Activities and Societies: French Language and Culture