Leading International Growth Marketing initiatives with 7+ years of experience driving international market expansion and software localization. Demonstrated expertise in scaling operations across diverse markets, optimizing monetization strategies, and accelerating user acquisition through data-driven methodologies.My approach combines strategic growth marketing with deep internationalization knowledge to deliver measurable impact across the full user journey - from acquisition to retention and monetization. 🎯 Key achievements:• Architected and executed comprehensive internationalization strategies that significantly enhanced market penetration and user engagement across multiple global markets.• Developing and executing data-driven growth strategies focusing on user acquisition, retention, and monetization to identify international opportunities and optimize revenue streams• Continue leading the localization efforts across different development, marketing, and customer experience teams and the 17-member translation team management, meeting the linguistic, cultural, and functional requirements of diverse global markets, resulting in increased user engagement and satisfaction.⛏️ Tools I master: Transifex · Stripe · ChartMogul · Todoist · Google Analytics · App Store Connect · Google Play Console · AppTweak · Semrush · Twist · Zendesk · GitHub · Figma · Contentful

Proven track record in thinking globally, managing business operations across multiple markets, and driving software localization to cater to global audiences. Deep market and business acumen, leveraging extensive market research to inform strategic decisions that boost customer acquisition, retention, and monetization. A skilled leader with extensive expertise in managing a cross-functional team, mentoring team members, ensuring quality assurance, and delivering successful projects on time and within budget.🎯 Key achievements:• Internationalization: Identifying and executing business opportunities in the existing markets to attract new users and foster long-term loyalty, ensuring cultural relevance and local market fit. How?:1. Continued leading the localization efforts and the translation team management, meeting the linguistic, cultural, and functional requirements of diverse global markets, resulting in increased user engagement and satisfaction.2. Market Research & Business Acumen: Conducted in-depth market research to identify growth opportunities and develop strategies to capitalize on our priority markets and our emerging markets.3. Monetization: Experience in conducting in-depth market analyses across multiple markets to optimize revenue streams.⛏️ Tools I mastered: Transifex · Stripe · Todoist · Google Analytics · App Store Connect · Google Play Console · Twist · Zendesk · GitHub · Contentful

My main focus was to kick off from the scratch the Internationalization efforts of the company via software localization. But I also continued leveraging my PR skills assisting the the Head of Marketing with all press relations activities, working together to secure important features in major media and tech outlets.🎯 Key achievements:• Led the establishment of Localization Processes. Revamped the entire localization subdepartment, including redefining workflows, establishing quality assurance measures, improving communication protocols, and hiring new translators. We significantly enhanced product accessibility in non-English speaking markets improving user retention.• Managed a diverse team. Oversaw a team of 17 translators, ensuring high-quality translation and localization of software for international markets.• Project Management. Leveraged my project management skills to handle large-scale localization projects.• Market Research. Conducted in-depth research on new markets for potential expansion, focusing on identifying localization needs and opportunities for the company to grow internationally.• Strategic Planning: Helped to develop and executed PR strategies that effectively positioned the company in front of key audiences and increased brand visibility and user acquisition.⛏️ Tools I mastered: Transifex · Todoist · Twist · Ahrefs · Zendesk · Muck Rack

Initially engaged in a part-time capacity but transitioned to a full-time role in April 2015, reflecting the company's recognition of valuable contributions:🎯 Key achievements:• Led user acquisition initiatives targeting the Spanish-speaking market, primarily through strategic media outreach and creation of compelling online content.• Provided support in the customer experience department, ensuring high satisfaction rates among Spanish-speaking user base.• Contributed to software localization efforts, enhancing product accessibility for Spanish-speaking users.⛏️ Tools I mastered: Muck Rack · Zendesk · Pootle · Todoist

With over 16 years of experience in journalism, my career spanned diverse sectors, beginning in the independent music scene with emerging online platforms and evolving into in-depth cultural industry analysis for specialized publications. My journey developed further into contemporary anthropological and sociological exploration, providing perspectives on cultural dynamics. Alongside my primary focus, I had a strong passion for American sports, contributing across online press, radio, and television.My work was characterized by a transgressive approach, sharp language, and a commitment to contextualizing stories and reflecting the intersection of various disciplines.🎯 Key achievements:• Major Media Contributions. Contributed extensively to two leading Spanish media outlets, Onda Cero and Diario AS, with coverage extending to New York and the Bay Area.• Cultural Publications. Wrote for prominent Spanish culture magazines, including Jot Down, Yorokobu, and PlayGround, bringing cultural discourse to the forefront.• Entrepreneurial Leadership. Founded Sportsmadeinusa.com, the first Spanish-language website dedicated to American sports, growing it to a team of 30 editors and reaching 2 million article reads.• Podcast Production & Direction. Hosted and produced 'La Lata de Maíz', a top-ranked baseball podcast in the Spanish-language media space, achieving over 300,000 plays/downloads across five seasons. Also produced 'Un Maizal en Iowa', a radio documentary podcast about the history of baseball.⛏️ Tools I mastered: WordPress · Cubase · Audacity · Adobe Indesign · Adobe Photoshop🗓️ Timeline:• Sociology and Sports Journalist (Multiple media outlets) | 2014-21• Founder, Sports Journalist & Podcaster (Sportsmadeinusa.com) | 2010-19• Sports Commentator (Onda Cero radio) | 2013-18• Sports Commentator (Local radio stations) | 2009-12• Music Editor, Journalist, and Writer (Multiple media outlets) | 2008-13

In 2011, while still working as a journalist, I transitioned into a career in marketing. I worked with two Spanish tech startups, Floqq and Upplication, and launched my own online marketing consultancy focused on small cultural businesses. As a Junior Marketer, my role centered around user acquisition and engagement through media outreach, content creation, and social media, leveraging my background in journalism to drive impactful campaigns.🎯 Key achievements:• Media Outreach Success. Secured over 150 appearances in major Spanish-language tech and entrepreneur media, significantly boosting brand visibility (Floqq).• Content Strategy Leadership. Coordinated the launch of a new corporate blog and developed a comprehensive content strategy (Floqq).• Brand Development. Contributed to product copywriting and brand identity, ensuring consistent messaging across all platforms (Floqq).• Content Creation. Created diverse content including infographics, white papers, eBooks, blog posts, and social media (Upplication).• Media Relations Management. Managed media relations with Spanish and Latin American outlets, securing over 200 media appearances and building strong industry connections (Upplication).• Video Production Coordination. Developed online video concepts and coordinated pre-production (Upplication).• Bilingual Communication. Provided bilingual copywriting and translation: English/Spanish (Upplication).⛏️ Tools I mastered: Buffer · Muck Rack · WordPress · iMovie