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I serve as the Vice President of SEO and Digital Operations at LevLane, where I also sit on the executive board. My role involves helping customers discover your services or products, driving revenue and growth for your business. With a background spanning 15 years in marketing, I graduated from Lycoming College in 2011 with BA degrees in Business Administration, Marketing, and Corporate Communications. Throughout my career, I've specialized in digital marketing within pharmaceutical, banking, senior living, and medical fields, working with notable clients such as Johnson & Johnson, Novartis, and Merrill Lynch. Beyond SEO, my expertise extends to sales, paid search, account management, operational development, process integration, social media marketing, and crafting comprehensive marketing strategies.
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Vice President Of Seo And Digital OperationsLevlane Jul 2023 - PresentPhiladelphia, Pennsylvania, Us -
Vice President Of SeoLevlane Apr 2022 - Jul 2023Philadelphia, Pennsylvania, Us -
Director Of Seo MarketingLevlane Feb 2019 - Apr 2022Philadelphia, Pennsylvania, Us• Lead the SEO team and have seen 220% growth in overall SEO revenue since February 2019; with 162% increase in overall clients. • Developed internal processes for integrated reporting, remote TEAMs work, and manuscript development. • Monitor current teams’ revenue and lead initiatives for new business acquisition including developing detailed statements of work.• Have an understanding of all digital marketing disciplines enough to provide a quality assurance check of deliverables and contribute to best practices and solutions.• Provide our internal teams with insight into the client’s strategic business initiatives to ensure our work is consistent with the client’s goals.• Execute end-to-end keyword research, search theme analysis, content structuring, and keyword-content mapping for high value opportunities for all company websites.• Provide research where we analyze competitors to provide full recommendations on site builds prior to development work beginning.• Oversee implementation of all recommendations and implement internally within WordPress and other platforms improve SEO positions for targeted keywords.• Work with internal team of content writers to drive SEO in content ideation and creation.• Lead the manuscript development process for website launch initiatives.• Facilitate SEO training sessions to ensure marketing staff remain current on the latest SEO best practices.• Deliver concise KPI reports that deliver insights on performance, competition and opportunities to leadership.• Lead the Intern program which had 10 interns this summer 2019 and 5 in the Fall 2019. -
Marketing DirectorAmbiance Design Jan 2014 - PresentBlue Bell, Pa, Us• Marketing lead hired to work every Saturday.• YoY company growth from 15-40% each of the last 3 years and have consistently received awards from Hunter Douglas as a top reseller. • In 2019 alone, we have been nominated and won one of the top 100 fastest growing companies in the Philadelphia area, Best in Bucks from the Intelligencer and Best of House & Home. • Redesigned and launched website adwindowtreatments.com to increase the traffic coming from search engines.• Manage all online marketing (display, paid, social, organic) endeavors to increase visibility on the web. • Company has grown from a showroom to a centurion gallery in the past 5 years which allowed us to move locations and we are on track to open a 3rd location in 2020. • Launched a new drapery product line in October 2019 which has a physical area of our gallery to showcase.• Oversee the marketing team and their day-to-day operations. -
Seo Account LeadPublicis Health Media Mar 2016 - Feb 2019Philadelphia, Pa, Us• Acted as the face of the company to our clients and partner agencies; ensuring that all company products and services are meeting client goals and expectations.• Increased account revenue by 200k in 2019 by up-selling current accounts. • Lead content and technical teams on daily agency/client website optimization requests.• Developed, executed and monitored effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions• Developed search engine marketing strategies to achieve client goals. • Performed in-depth quantitative analyses of marketing campaigns and present findings to client teams. • Helped clients achieve their goals by utilizing additional company products and services. • Provided frequent progress reports regarding online marketing efforts and performance metrics to clients. • Lead the development of detailed proposals of work for search campaigns and have aided in the pitches of major search business. • Promoted to GSK account lead under Publicis Groupe prior to leaving PHM for a director role at LevLane. -
Advertising Account ExecutiveMerrill Lynch Jan 2015 - Dec 2015New York, Ny, Us• Meet with financial advisers to discuss and identify their local print advertising requirements;• Worked with agency colleagues to devise a print adveristement that meets the client's brief and budget;• Worked with the graphic designers to design the clients ad requests for print media• Partnered with, and acting as the link between, the client and graphic designers by maintaining regular contact with both, ensuring that communication flows effectively;• Worked with clients and design staff about the details of their ad design ;• Presented creative work to clients for approval or modification;• Handled nearly 100 local ads per month • Undertook administration tasks -
National Account ExecutiveHibu Jun 2012 - Oct 2014Cedar Rapids, Iowa, Us- Maintain high-level relationship with 22 Certified Marketing Agencies for HCA and a 13 million dollar book of business - Secure new accounts while managing and growing sales revenue of existing key accounts. - Performance based off maintaining 13 million dollars in annual marketing revenue between me and my partner.- Conducted research on nearly 1,000 clients current marketing campaigns. - Developed and implemented marketing strategies to accommodate clients goals. - Prepared proposals to present to the agencies decision makers who then present to their client. - Visited agencies to present our new line of products. - Investigated competitor products, promotions and sales strategies- Complete understanding of overall marketing practices.- Understand billing, rate structures, and pricing models. -
Paid Search And Seo ManagerHibu Jun 2011 - Jun 2012Cedar Rapids, Iowa, Us- Managed 200 small business online SEO and SEM campaigns. - Campaigns accounted for nearly $130,000 in monthly revenue. - Certified in Adwords by Google Inc. - Day-to-day communication with my clients about their marketing campaigns. - Created “The Initial Point of Sale” for 6,000 sales representatives explain the SEO sales process. - Designed a coordinator process flow to train new employees on the SEO product. - Edited and designed new documents to eliminate current issues with the process flow. - Assisted in training employees on the SEO and SEM merge in our corporate offices.- Yellowbook appointed ambassador for United Way, raising $100,000 in donation this year.- Recruited by the sales force to change positions to National Account Executive. -
Academic Tutor & Director Of Marketing Personal AssistantLycoming College Jan 2008 - May 2011Williamsport, Pa, Us- Micro & Macro Economics Tutor- Held class every Sunday for struggling students- Assisted the Director of Marketing in creating presentations, day-to-day work, etc. -
Settlement Agent - Title Clerk - Order OperatorSilk Title Co. Sep 2003 - Apr 2011Warwick, Ri, UsSettlement Agent/Title Clerk - Started to manage the company’s paperless operation at the age of 15. - File clerk and records manager. - Prepared lender packages for shipment. - Split lender packages and analyzed CEMA agreements. - Examined documents for closing. - Disbursed loans and cut checks for borrowers. - Assisted in getting documents recorded.Order Operator - Worked in the Order Department processing orders from banks from high school through some of college. - Maintained over 50,000 client and product files.- Assisted in increasing the number of title licenses from 15 to 50 states.- Worked in and with the Post Closing, Payoff, Title and Disbursements Departments.- Contacted court houses, recorders of deeds offices, and assessment offices on a daily basis.- Dealt with client relations on a day to day basis.- Located searchers in various counties across the country to maintain a 24 hour turnaround time. -
Hospitality & Club Entertainment ChairLycoming Campus Activities Board 2008 - 2011- Worked with a variety of acts and produced one performance a month.- Negotiated contract agreements and fulfilled rider promises.- Worked closely with the performers and their agents. - Worked production for various bands, comedians, and hypnotists. - Utilized various marketing methods to promote the events on and around campus. - Managed back stage for Ben Harper, Chiddy Bang, and Red Jumpsuit Apparatus. Landed Rachel Platten before her hit song.
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Market-Design InternHermance Machine Company Aug 2009 - Apr 2010• Designed a catalog for the Hermance Helical Cutterhead product. • Utilized a CO-OP and designed an advertising piece located in the Lycoming Visitors Guide. • Completed research analysis for an onsite store to increase revenue. • Aided in the remodeling of the website from a marketing perspective. • Analyzed a database for productivity and usefulness. • Completed a radio analysis for return on investment research.
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Advanced Sales RepresentativeVector Marketing Apr 2008 - Aug 2008Olean, Ny, Us• Handled the direct sale of high-quality cutlery and culinary products to consumers, from initial contact to the close of the sale.• Established new clientele through referral and lead generation. • Field trained new representatives, offering a model of successful performance.• Achieved several promotions, including a pay raise within three days of training.• Sold $8,000 of high quality cutlery in ten days.
Danielle Stevens Skills
Danielle Stevens Education Details
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Lycoming CollegeMarketing
Frequently Asked Questions about Danielle Stevens
What company does Danielle Stevens work for?
Danielle Stevens works for Levlane
What is Danielle Stevens's role at the current company?
Danielle Stevens's current role is VP of SEO and Digital Operations.
What is Danielle Stevens's email address?
Danielle Stevens's email address is ds****@****ane.com
What is Danielle Stevens's direct phone number?
Danielle Stevens's direct phone number is +121539*****
What schools did Danielle Stevens attend?
Danielle Stevens attended Lycoming College.
What skills is Danielle Stevens known for?
Danielle Stevens has skills like Advertising, Seo, Google Adwords, Sem, Marketing Strategy, Online Advertising, Social Media, Sales, Search Advertising, Social Media Marketing, Customer Service, Public Relations.
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