* Manage a team of creatives in a business undergoing digital transformation. Focused on developing internal capabilities and external contractors to strengthen the multitude of brands the business supports. * Evolve and establish key branding, digital marketing, and eCommerce initiatives. Provide thought leadership and best practices for digital-first content creation.* Use data to optimize creative and messaging to achieve KPIs. * Creative direction and leadership over revenue-driving content including; lifestyle photoshoots, CGI, videos, marketing campaign concept and execution, and UI/UX.* Visual identity and brand development for all HNI employee resource groups, including: Pride Within HNI, Women in STEM, The Hue Collective, and VetWork.

* Collaborate with the leadership team to define and refine design strategies that align with our organization's goals and mission.* Create design solutions that enhance the effectiveness and visual appeal of our various youth programs, ensuring they resonate with our participants.* Elevate and re-branded our organization's visual identity, ensuring consistency across all touchpoints, including digital and print materials and overhauling the website’s UX/UI * Apply for grants; including securing and designing billboard space in Times Square during our crowdfunding campaign and exceeding our fundraising goal of $35,000 by over $5,000* Measure and evaluate the impact of design strategies on program engagement, outreach, and overall success, making data-driven improvements.

* Spearheaded planning and coordination for StART Young programs, meticulously maintaining program records, and serving as the primary liaison for students and their families.* Oversaw and mentor teaching artists and interns during the summer program, ensuring their adherence to outlined duties.* Supported the planning and coordination of StART Dreaming programs, maintaining comprehensive program records, and regularly communicating program updates to students.* Collaborated closely with Founder + Artistic Director and Executive Director to monitor program performance and contributed to the development of new visual arts program offerings.

* Specialize in branding, illustration, and information design with a versatile portfolio that includes projects for small businesses, non-profits, and enterprise clients* Manage projects as a solo entrepreneur; founded an Etsy shop, driven sales, and sold wholesale design pieces through local retail shops* Operate Hernandez Caricatures, showcasing talent in bringing comedic ideas to life through image rendering and airbrush techniques at diverse venues and events such as Central Park, Times Square, county fairs, retirement homes, art festivals, and farmers markets.

* Practiced, modeled, and taught design thinking through projects with faculty and students such as building inclusive pathways to leadership in academia and improving treatment decision-making for breast cancer patients through prototyping and user interviews* Developed and taught DESIGN THINKING FOR SOCIAL INNOVATION and DESIGN THINKING FOR WOMEN'S HEALTH & WELL-BEING in addition to workshops for university students at the introductory and advanced levels* Identified and worked closely with community partners, such as UN-Habitat, to integrate design thinking into social impact projects

* Managed the concept and development of brand executions for major clients, overseeing design teams and workflow prioritization.* Led multiple projects concurrently, ensuring they remained on schedule and within budget.* Effectively communicated design concepts and rationale to Account Managers and clients, fostering productive collaboration.* Coordinated and commissioned external talent and asset acquisition to enhance project outcomes.

* Created cross-platform print and digital design concepts for account managers and clients.* Worked within established brand identities and extended brands in ways that yielded meaningful results.* Managed design projects from concept to completion, including client presentations, and maintained excellent internal and external client communication.

* Designed fliers and signage for on-campus recreation facilities and events, optimizing marketing efforts.* Produced advertisements for fitness and intramural programs in campus publications.* Implemented an overhaul of inconsistent applications, organized file-naming structure, and developed a comprehensive Brand Guide for the department.

* Created satirical, exaggerated portrayals of park patrons, demonstrating artistic talent.* Received training from an artist coached by Tom Richmond, a legendary Mad Magazine artist and published author.

* Created and implemented style and resource guides for all website graphics.* Pitched story and graphic ideas, designed flowcharts, infographics, and illustrative extras for articles.* Expanded stories into series through photo essays and illustrations, enhancing content engagement.

* Designed in-store signage and advertisements, providing brand identity solutions and enhancing wayfinding and merchandising.* Promoted student engagement in book store-sponsored events and sales.

* Selected and announced music, listed calendar events, and read obituaries live on-air for the local radio station.* Updated the website. * Wrote and produced ads and public service announcements. * Completed administrative office maintenance and tasks.