Danila Kropotkin Email & Phone Number

London, Gb

Zug, Switzerland

The largest provider of web3 solutions in the market, serving major clients such as banks and other financial institutions.— Led a major redesign of the Neobank app, enhancing its accessibility and usability for cryptocurrency beginners, including features like multisend to simplify cryptocurrency storage. Reduced complexity for users: the percentage of users successfully completing cryptocurrency transactions increased by 33%.— Interviewed, hired, and onboarded an 8-person team to… Show more The largest provider of web3 solutions in the market, serving major clients such as banks and other financial institutions.— Led a major redesign of the Neobank app, enhancing its accessibility and usability for cryptocurrency beginners, including features like multisend to simplify cryptocurrency storage. Reduced complexity for users: the percentage of users successfully completing cryptocurrency transactions increased by 33%.— Interviewed, hired, and onboarded an 8-person team to build a new process, increasing product development efficiency by assigning each designer to a specific product. Increased satisfaction: NPS (Net Promoter Score) for cryptocurrency transactions rose from 43 to 64.— Developed and implemented a new design system, reducing web-design deployment time from one month to two weeks, boosting overall team productivity.— Improved design department efficiency by working closely with the development team to enhance collaboration. Reduced user churn: user churn related to cryptocurrency transactions decreased by 16%.— Collaborated with management on strategic plans, defining long-term goals and directions. Show less

St Petersburg City, Russia

The largest social network in the CIS, similar to Facebook in the region, with an audience of over 100 million users.— Led the redesign of VK ID, focusing on authentication, account management, and recovery. This allowed 40% of users to authenticate without entering a password, with over 50% logging in without receiving an SMS or callback. These improvements saved the company over $4 million annually ($340,000 monthly). Additionally, user conversion rates increased from 80% to 95%, and… Show more The largest social network in the CIS, similar to Facebook in the region, with an audience of over 100 million users.— Led the redesign of VK ID, focusing on authentication, account management, and recovery. This allowed 40% of users to authenticate without entering a password, with over 50% logging in without receiving an SMS or callback. These improvements saved the company over $4 million annually ($340,000 monthly). Additionally, user conversion rates increased from 80% to 95%, and support requests decreased by 44%.— Worked to improve the user experience of VK ID with 90M+ monthly active users (MAUs).— Collaborated closely with PMs to develop the new vision for the VK Ecosystem.— Hired new team members and created the onboarding process in the design department.— Contributed to the design system, ensuring consistency and efficiency across the platform. Show less

St Petersburg City, Russia

The largest bank in Russia and the CIS. Developed tools for managing the bank's resources (ATM, Mobile & Web apps).— Led the design of the bank resource control system (ATM, Mobile & Web) from early concepts to high-fidelity user flows. Improved operational efficiency by 25%.— Developed and implemented the design system for internal interfaces, ensuring consistency and scalability across various platforms.— Collaborated with developers and QA to build and ship useful product… Show more The largest bank in Russia and the CIS. Developed tools for managing the bank's resources (ATM, Mobile & Web apps).— Led the design of the bank resource control system (ATM, Mobile & Web) from early concepts to high-fidelity user flows. Improved operational efficiency by 25%.— Developed and implemented the design system for internal interfaces, ensuring consistency and scalability across various platforms.— Collaborated with developers and QA to build and ship useful product solutions, resulting in a 20% decrease in time-to-market for new features.— Interviewed users to assess the effectiveness of improvements.— Worked closely with developers to ensure pixel-perfect implementation, maintaining high design standards. Show less

St Petersburg City, Russia

The leading provider of tools for real estate agents.— Led the redesign of all products for real estate managers, significantly impacting the long-term vision and strategy of the company. The company currently operates according to this strategy.— Led the creation of a design system, collaborating with developers and QA to find the most efficient way to create a powerful design system.— Presented and defended design ideas to key stakeholders, ensuring alignment and support for… Show more The leading provider of tools for real estate agents.— Led the redesign of all products for real estate managers, significantly impacting the long-term vision and strategy of the company. The company currently operates according to this strategy.— Led the creation of a design system, collaborating with developers and QA to find the most efficient way to create a powerful design system.— Presented and defended design ideas to key stakeholders, ensuring alignment and support for design initiatives.— Hired new team members and created the onboarding process in the design department.— Motivated co-workers and improved company culture, fostering a positive and productive work environment. Show less

St Petersburg, St Petersburg City, Russia

— Designed the first solution on the market (living.ru) for searching and buying real estate online without real estate managers.— Conducted research and user interviews to understand user experience with buying real estate offline.— Worked closely with developers to ensure pixel-perfect implementation, maintaining high design standards.— Contributed to the UI-kit, enhancing consistency and efficiency across the platform.