Attracting top global IT talent through empathy and transparency.

I am spearheading business development by implementing a carefully designed strategy, driven by the current market demands and expectations, and founded on our focused technical expertise. Learning something new every day )

I created a customer base of 500+ UAE, KSA, global fintech industry contacts from scratch, while driving:- target market selection, - market sales strategy definition, - USP development, - company deck design and content management, - cold lead generation, - sales and account management of custom mobile and web application development servicesBanks, fintechs, sw developers, startup labs. Icerock Development is a team of 75 custom web and development specialists, full-stack, with 360 degrees in-house support in custom mobile/ web application development: Analytics, UX/ UI, Coding, QA, Post-release maintenance, PM.Tech Stack: Kotlin, Swift, KMM, React, TypeScript, Next.JS, Spring, Ktor frameworks, etc.Industry focus: banks, fintechs, large sw developers, startup accelerators

I established the services oriented practice and completed over 60 shopfitting projects of various scale while managing design, engineering, manufacture, installation and maintenance of retail fixtures and concepts for shopfitting specialists, architects, and brands – from POS articles to complete 700 m2 stores, while managing teams of up to 12. In particular, I managed retail fixtures installation and maintenance services for the network of 24 NIKE Factory outlets across 13 largest Russian cities. - Management of design, development, manufacture, installation, maintenance of retail concepts- Client Management- Supplier Management- Cross Functional Team Management- Franchise network relationships- P/L Management- Site surveysAlways ready to step out of my comfort zone and discuss the details of your fit out objectives.

As the leader of the internal project team and outsourced effort, I drove development, manufacture and installation of complete store fixtures concepts and product displays in cooperation with client HQ's, global and local procurement and sales of project related goods and services, presentations, tendering, while working at a global industry leader. Budgets of up to EUR 12MKey accounts: Calvin Klein Outlets, SAMSUNG CZ, LEGO, Dior Perfumes, Michael Kors

I co-established and developed the operations of the Russian branch of the EYELEVEL group from EUR 30K to 2M, while managing an operation of 6, establishing manufacturer/ supplier base and logistic chain, including import of retail fixtures, supervising shopfitting projects - 2D and 3D POS, product displays, ShopInShops, complete brand stores - from design intent to development to manufacture to installation, hiring, financial supervision and reporting to head office. Account management and sales. Local 360 degree projects from written brief to roll-out.Key Accounts: VF Corp. (Lee, The North Face, VANS), Guess/ Gc, SAMSUNG

I planned and supervised federal multimedia ad campaigns on the supplier and client sides: outdoor, radio, printed media, internet

As a leader of an internal group of 5 i was responsible for planning, sourcing, placement, manufacture and installation of large format OOH advertising (rooftop signs, scaffolding nets, wallscapes, etc.) in Moscow and 1mln+ cities in RF. Establishing a federal network of large format signs for the “Zolotaya Bochka” beer brand. Procurement and direct client sales of both hardware and media. Key accounts: SABMiller RUS (Zolotaya Bochka, Pilsner Urquell, Miller), BORK, Central Partnership

Sales and management of hardware as well as media value of large OOH format projects - roof top signs, scaffolding nets, wallscapes. Creating new and maintaining existing high profile accounts, contracting building owners and manufacturing suppliers, direct sales to end clients as well as network and local agencies. Maintaining key accounts while working solely with top people - high profile end clients as well as local and network advertising agencies.Key accounts: Pepsi Bottling Group, VTB, Benetton, Uralsib, etc., all leading network and independent media agencies