Digital Marketing Specialist
CurrentCreating and launching advertising campaigns in Yandex.Direct.Implementation of call tracking services.Ongoing monitoring, analysis, and optimization of contextual advertising for maximum effectiveness.Analysis of advertising campaigns, conversions, and assessment of their performance, as well as studying competitors, the target audience, and market segments.Conducting analytical work, including preparing reports on CPO, CPL, and ROI, as well as evaluating the effectiveness of… Show more Creating and launching advertising campaigns in Yandex.Direct.Implementation of call tracking services.Ongoing monitoring, analysis, and optimization of contextual advertising for maximum effectiveness.Analysis of advertising campaigns, conversions, and assessment of their performance, as well as studying competitors, the target audience, and market segments.Conducting analytical work, including preparing reports on CPO, CPL, and ROI, as well as evaluating the effectiveness of different advertising channels using 1C.Developing recommendations to improve website usability and preparing technical tasks to increase conversion.Interaction with CRM systems to enhance internal company processes.Collaborating with programmers, formulating and verifying tasks.Addressing various tasks related to internet advertising and website management.Development of a chatbot based on SaluteBot.Working with the JivoChat service. Show less