Danilo Calvaresi Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Responsabile di Content Garage, la divisione content di WebAds, lanciata ad inizio 2021.Nello specifico mi occupo:∎ di supervisionare i progetti speciali dal brief al post-campagna (branded content, native advertising, influencer marketing, social distribution, eSports, ...)∎ di realizzare concept e idee da tradurre in format originali (assieme al team creativo)∎ di relazionarmi con i brand e di supportare il team di vendita interno con centri media e agenzie. ∎ di relazionarmi con i vari partner che collaborano con noi alla realizzazione dei progetti speciali. ∎ Partecipo inoltre assieme al team di Prodotto di WebAds allo scouting di nuove realtà partner (editori, agenzie talent, ...) per potenziare giorno dopo giorno l'offerta di Content Garage.𝐀𝐥𝐜𝐮𝐧𝐢 𝐝𝐞𝐢 𝐛𝐫𝐚𝐧𝐝 𝐜𝐡𝐞 𝐡𝐚𝐧𝐧𝐨 𝐥𝐚𝐯𝐨𝐫𝐚𝐭𝐨 𝐜𝐨𝐧 𝐧𝐨𝐢: 𝐍𝐢𝐬𝐬𝐚𝐧, 𝐅𝐨𝐫𝐝, 𝐉𝐞𝐞𝐩, 𝐂𝐨𝐧𝐭𝐢𝐧𝐞𝐧𝐭𝐚𝐥, 𝐓𝐞𝐥𝐞𝐩𝐚𝐬𝐬, 𝐀𝐝𝐢𝐝𝐚𝐬, 𝐑𝐞𝐞𝐛𝐨𝐤, 𝐒𝐨𝐧𝐲 𝐏𝐢𝐜𝐭𝐮𝐫𝐞𝐬, 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐏𝐢𝐜𝐭𝐮𝐫𝐞𝐬, 𝐖𝐚𝐫𝐧𝐞𝐫 𝐁𝐫𝐨𝐬, 𝐊𝐨𝐜𝐡 𝐌𝐞𝐝𝐢𝐚, 𝐋'𝐎𝐫𝐞𝐚𝐥, 𝐒𝐨𝐦𝐚𝐭𝐨𝐥𝐢𝐧𝐞, 𝐀𝐜𝐪𝐮𝐚 𝐚𝐥𝐥𝐞 𝐫𝐨𝐬𝐞, 𝐖𝐞𝐥𝐞𝐝𝐚, 𝐍𝐮𝐯𝐞𝐧𝐢𝐚, 𝐍𝐢𝐯𝐞𝐚, 𝐒𝐚𝐦𝐬𝐮𝐧𝐠, 𝐕𝐢𝐯𝐨 𝐌𝐨𝐛𝐢𝐥𝐞, 𝐇𝐏, 𝐏𝐚𝐧𝐚𝐬𝐨𝐧𝐢𝐜, 𝐇𝐢𝐭𝐚𝐜𝐡𝐢, 𝐍𝐞𝐍, 𝐎𝐩𝐞𝐧 𝐅𝐢𝐛𝐞𝐫, 𝐄𝐧𝐢, 𝐄-𝐨𝐧, 𝐋𝐢𝐧𝐤𝐞𝐦, 𝐏𝐮𝐥𝐬𝐞𝐞, 𝐄𝐝𝐞𝐧𝐫𝐞𝐝, 𝐕𝐢𝐯𝐢𝐝𝐞𝐧𝐭, 𝐂𝐨𝐜𝐚𝐂𝐨𝐥𝐚, 𝐓𝐨𝐧𝐧𝐨 𝐍𝐨𝐬𝐭𝐫𝐨𝐦𝐨, 𝐃𝐞𝐯𝐞𝐥𝐞𝐲, 𝐀𝐥𝐜𝐞 𝐍𝐞𝐫𝐨, 𝐆𝐚𝐥𝐛𝐚𝐧𝐢, 𝐋𝐚 𝐏𝐢𝐚𝐝𝐢𝐧𝐞𝐫𝐢𝐚, 𝐏𝐥𝐚𝐬𝐦𝐨𝐧, 𝐑𝐨𝐲𝐚𝐥 𝐂𝐚𝐧𝐢𝐧, 𝐏𝐮𝐫𝐢𝐧𝐚, 𝐉𝐚𝐜𝐤 𝐃𝐚𝐧𝐢𝐞𝐥'𝐬, 𝐏𝐞𝐫𝐧𝐧𝐲 𝐌𝐚𝐫𝐤𝐞𝐭, 𝐃𝐞𝐜𝐚𝐭𝐡𝐥𝐨𝐧, 𝐋𝐞𝐠𝐨, 𝐑𝐨𝐜𝐜𝐨 𝐆𝐢𝐨𝐜𝐚𝐭𝐭𝐨𝐥𝐢, 𝐍𝐇 𝐇𝐨𝐭𝐞𝐥, 𝐋𝐮𝐢𝐬𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐜𝐡𝐨𝐨𝐥, 𝐏𝐨𝐥𝐢𝐭𝐞𝐜𝐧𝐢𝐜𝐨 𝐝𝐢 𝐌𝐢𝐥𝐚𝐧𝐨, 𝐏𝐚𝐭𝐭𝐞𝐱, 𝐌𝐨𝐧𝐭𝐛𝐥𝐚𝐧𝐜, 𝐅𝐨𝐧𝐝𝐚𝐫𝐭𝐢𝐠𝐢𝐚𝐧𝐚𝐭𝐨, ...

Milan, Lombardy, Italy

Milano, Italia

•Content marketing•Influencer marketing•Native advertising•Programmatic campaigns

Milano, Italia

Yield optimization•Maximize revenue from 3rd party technologies.•Maximize revenue from open-marketplace.•Advanced reporting and analytics.•Management of pricing rules, inventory, ad-quality rules and prioritization of demand partners.RTB/Programmatic campaigns:•RTB campaign management.•Data analysis and optimization."Development" of technologies:•Testing and development of new platforms features.•Analysis and problem solving of various type of platforms and technical issue.•Testing,troubleshooting and development of new creative formats/products.

Milano, Italia

Development of technologies:•Testing and development of new platforms features.•Analysis and problem solving of various type of platforms and technical issue.•Testing,troubleshooting and development of new creative formats/products.-AdServer: AppNexus, Atlas, DFP, SmartAdserver, Adtech, OpenX, StickyAds, Liverail, mOcean mobile-AdExchange platforms: AppNexus, Rubicon Project, OpenX, Smaato, PulsePoint.-Other technologies: Sizmek, Adrime, Ligatus, Quantum, Smiling, GumGum, Imonomy, Viralize, Kiosked, Strossle, VideoMatic, Sharethrough, Madvertise, NuggAd, Comscore, Google Tag Manager, Teads, Criteo.Yield optimization•Maximize revenue from 3rd party technologies.•Maximize revenue fom open-marketplace.•Advanced reporting and analytics.•Management of pricing rules, inventory, and prioritization of demand partners.Publisher support:•Support to publishers with ad-serving implementations.•Analysis and problem solving of any publisher issue.•Revenue, ad-quality, floor price and any other type of publisher optimizations.•Test and implementation of new ad-formats.-Publisher with whom I work/ have worked. Linkedin, Autoscout24, BBC, CBS, Ryanair, Dailymail, Automobile, Wolters Kluwer, Skyscanner, Wordreference, Dailymail, Email, Stardoll, IGN, Miniclip, Milanodabere, Ibtimes, Meetic, Melty, Vivastreet, Linkiesta, ...RTB/Programmatic campaigns:•RTB campaign management.•Data analysis and optimization.-Ad-exchange platforms used: AppNexus, Rubicon Project, OpenX, Pulsepoint and Smaato.Other knowledge•Microsoft Office.•HTML/CSS.•Basic knowledge of Javascript.•Basic knowledge of Flash.•Photoshop•Lightroom•Dreamweaver•InDesign •Wordpress.

Milano, Italia

CPM, CPC, CPA and behavioural targeting campaigns:•Trafficking of standard display, rich media, video ads, mobile, DEM and advertorial campaigns.•Campaigns management, analysis of data and optimizations.•Creatives support to media agencies and creative agencies.•Analysis and problem solving of any banner issue. •Creation of reports for customers.-Ad serving technologies and applications used: AppNexus, Atlas, DFP and DSM, Adtech, mOcean mobile, Liverail, Sizmek, Adrime and NuggAd.CRM and inventory management:•Check and review of any kind of orders.•Inventory updating.-CRMs used: Sugar and Solbright.