Danilo Barros Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

As Sr. Trade Marketing Manager, I am responsible for driving significant business growth and currently managing categories that account for +60% of the total revenue. My expertise lies in reversing negative trends, as demonstrated by transforming the Face Care segment into a thriving area with a positive market share growth YoY. Additionally, I support robust business acceleration, achieving double-digit net sales growth in high-turnover categories.Key Accomplishments::• Strategic Category Development: Crafting data-driven strategies focused on consumer-centric approaches to enhance category performance across various retail environments in the Brazilian market.• Competitive Market Analysis: Identifying strategic gaps and opportunities through comprehensive market analysis to maintain a competitive edge.• Joint Business Plans (JBP): Developing and executing JBPs to align company and client goals, ensuring leadership in the Personal & Skin Care sectors.• Product Launch Strategies: Designing impactful product launch plans to introduce key innovations successfully.• Promotional Strategies: Creating tailored promotional strategies to accelerate sales across diverse channels and retail environments.• Resource Optimization: Balancing market share growth and profitability through strategic investment and resource allocation.• Sales & Operations Planning (S&OP): Leading forums to synchronize production with market demands, ensuring optimal supply chain efficiency.• Point of Sale (POS) Communication: Defining effective POS communication strategies to build brand presence both online and offline.• Business Planning & Reporting: Formulating annual business plans and conducting business reviews for global and regional stakeholders.

São Paulo, Brasil

Leader of marketing and portfolio management for premium brands like Camel and Natural American Spirit, I drive both long-term and short-term strategies that contribute to 25% of the company's total volume and +50% of its profit pool. Key Accomplishments:• Product Innovation & Strategy: Lead the innovation process & develop a comprehensive product strategy roadmap, ensuring alignment with the company's vision and goals.• Pricing Strategy: Define nationwide pricing strategies for premium brands to maximize market penetration and profitability.• 360 Campaign Development: Oversee the concept and creative development of compelling and effective marketing campaigns, ensuring a cohesive brand presence across all channels.• Data-Driven Growth: Analyze diverse data sources to extract insights and establish clear growth strategies and objectives for brands in Brazil.• Promotional Strategy Development: Design and implement impactful upselling campaigns to enhance brand performance while preserving brand integrity.• Cross-Functional Collaboration: Work collaboratively with local, regional, and global teams to shape sustainability strategies and influence leadership.• Shopper & Consumer Strategies: Develop comprehensive strategies focused on shopper engagement, consumer insights, and optimized distribution channels.

São Paulo, São Paulo, Brazil

Led the transformation and development of the Trade Marketing function, establishing it as a pivotal business unit within the organization through a results-driven strategy.Key Accomplishments:• Trade Marketing Strategy Development: Pioneered a nationwide strategy to achieve strategic company objectives, optimizing resource allocation and accelerating sell-out in key accounts and channels.• Trade Investment Strategies: Defined investment tactics to ensure optimal resource distribution, enhancing engagement with key customers and channels.• Consumer Activation: Executed both seasonal and non-seasonal activation strategies to boost product awareness, improve trial rates, and uphold brand credibility.• Trade Segmentation Strategy: Developed a data-driven approach to effectively cluster customers and channels, enhancing targeted engagement.• B2B and Shopper Engagement Platform: Created a platform to drive incremental sell-out within key tobacco category clients, boosting business growth.• Cycle Planning Management: Oversaw cycle planning for efficient resource allocation in new product launches and successful brand activation at the point of sale (POS).• Leadership: Managed a diverse team of 23, including managers, supervisors, trade marketing specialists, and analysts, fostering a collaborative and high-performance culture.

Miami/Fort Lauderdale E Região, Estados Unidos

As Regional Sales & Trade Marketing Manager, I have significantly enhanced distribution effectiveness and accelerated sales capabilities across the Americas. My expertise spans Sales Strategy, Trade Marketing, and consumer engagement, particularly in emerging markets.Key Accomplishments:• Sales and Trade Marketing Strategies: Developed and executed targeted strategies across North, Latin, and Central America, including the Caribbean, focusing on market penetration and growth.• Key Account Management: Played a pivotal role in managing and developing key accounts, distributors, and direct sales in markets like Colombia, Nicaragua, and Guatemala.• Brand Visibility: Defined and implemented effective Point of Sale (POS) communication strategies to boost brand presence while complying with local regulations.• Cross-functional Collaboration: Worked closely with global and local stakeholders to tailor Sales and Trade Marketing initiatives, ensuring alignment with business objectives.• Consumer Engagement: Built a robust platform for consumer engagement, enhancing brand awareness and trials at POS and events in Brazil, Mexico, Bolivia, Colombia, and the Dominican Republic.• Cultural Leadership: Led a transformative cultural shift towards a focus on Return on Investment (ROI) and Return on Objective (ROO) across the region.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo

São Paulo E Região, Brasil

Business Analytics For Leaders, Data Analytics

Postgraduate Degree, Business Management

Bachelor'S Degree, Marketing

Bachelor'S Degree, Computer Science