Danilo Nascimento

Danilo Nascimento Email and Phone Number

Head de Trade Marketing Merchandising and Inteligência de Mercado @ GRUPO NC
State of São Paulo, Brazil
Danilo Nascimento's Location
São Paulo, São Paulo, Brazil, Brazil
Danilo Nascimento's Contact Details
About Danilo Nascimento

• Experience in Pharmaceutical Consumer Goods/B2B2C companies in the areas of Trade Marketing, Merchandising, MKT Intelligence, PMO, Sales, E-commerce, and Revenue Management, and strongly in People and Squads Management and Development.• Management, and strongly in People and Squads Management and Development. • Diagnostics in Sell in, Sell out, Distribution, Turnover, Visibility, Mix, PMC, ROI, and Mkt Share. • Construction and implementation of Go to Market.• Development of Strategic Communication and Business Planning in the areas of Trade MKT, and its tactical deployment in sales channels. Innovation & Launch Plans with Marketing.• Creation, launch and management of product portfolios by type of channel, understanding the purchasing process (shopper analysis and MPDV intelligence) and consumption (end consumer).• Development of the DGMPT Guide (Store and Website Execution) with updating, training, and monitoring of results via the Productivity Dashboard.• Creation and implementation of Customer Segmentation, Sectorization and Routing Projects, CRM, PBM, Routine and Execution Management System, Perfect Store, Retail, Wholesale and Food Channel with JBP.• P&L management, investments, budget, and trade plans.• Creation of dashboards, reports, guidelines, KPIs.• Organization of fairs, events, campaigns, promotional calendar.• Data driven, hands on, results oriented, PMO profile.• Knowledge of the following tools: ERP; Dunnhumby, MDTR IQVIA, FullMarket, Kantar, Nielsen (Retail, ScanTrack, Target Stores), Price Shopping, Neogrid, Scantech, Tax Pharma, POS Routine and Execution Management System. Lean, Six Sigma and Agile methodologies (Scrum /Design Thinking).I am 33 years old, married for 11 years, and have two beautiful daughters: Chloe (6) and Lanah (3).I enjoy studying and love reading, podcasts, movies, and series.Currently, I serve as the Head of Trade Marketing Operations in the pharmaceutical market, but I have also worked with consumer goods, hygiene, and beauty.I work in the Retail, Wholesale, and Food channels with Joint Business Plans (JBPs) through the channel, Point of Sale (POS) with Merchandising, and Shopper Studies with Category.I am responsible for managing internal and external teams and outsourcing contracts.I have extensive experience in customer management and satisfaction measured through various KPIs such as NPS, CSAT, CES, Churn, and Health Score.I have led teams in Innovation, Market and Competitor Analysis, Agile Digital Methodologies, and E-commerce.Contacts: neodhn@hotmail.com / +11-97364-8389

Danilo Nascimento's Current Company Details
GRUPO NC

Grupo Nc

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Head de Trade Marketing Merchandising and Inteligência de Mercado
State of São Paulo, Brazil
Website:
gruponc.net.br
Employees:
1190
Danilo Nascimento Work Experience Details
  • Grupo Nc
    Head De Trade Marketing Merchandising And Inteligência De Mercado
    Grupo Nc
    State Of São Paulo, Brazil
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  • Ems
    Head Of Trade Marketing
    Ems Aug 2022 - Present
    São Paulo, Brasil
    BUs served: Prescription, OTC (MIP), HB, Ophthalmic and Dermatological.Responsible for the entire trade strategy in the BUs, budget plans, GTM with strategic pillars and execution of the JBP calendar with clients. Leading the Trade Channel (Retail, Wholesale, Digital/E-comm), Trade Category and Trade Execution (Merchandising). • Creation of the area from scratch, including hiring 100% of the team, structuring all roles and responsibilities, processes, and procedures.• Presentation and approval of the budget plan by the CEO, achieving for the first time a budget linked to BU sales for Trade - 1% (2023) and 2% (2024).• After 1 year in the area and with a budget of just 1% of turnover, we achieved a ROI of 3 in the actions we invested in with Trade and, for some brands, we accounted for more than 25% of the sellout in the July YTD.• Absorption of the Corporate Trade Merchandising team via a proposal to the VP.• Founding the Trade Digital area and brokering the purchase of e-commerce sales data (IQVIA OST) for the Group.• Negotiation of the purchasing of Dunnhumby Shopper data that will help in the launch strategy of more than 6 brands and in the correction of the strategy of 4 older brands that have regained share after the disclosure of the diagnosis and action plan of the Trade Category team, as well as helping in better structured CRM actions.• Leadership of the deconfinement plan (removing medicines from behind the counter that can be directly exposed to the consumer), starting a pilot in July in a chain in the South, deconfining 25% of the stores, which compared to the 75% still confined grew 13% vs 0%. Expansion project for more stores and more customers.• Replication of the RCA project case created at Sanofi, bringing growth of 32% in the first year.
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  • Ems
    National Trade Marketing Manager
    Ems Apr 2022 - Aug 2022
    São Paulo, Brasil
    Atacado, Independente e Associativismo.Prescrição, Marcas OTC/MIP, Dermo e Oftalmo.
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  • Sanofi
    Regional Trade Marketing Manager
    Sanofi Apr 2021 - Apr 2022
    São Paulo, São Paulo, Brasil
    BUs served: OTC (MIP), HB, Generics and Prescription.Responsible for the top Retail (Raia, DPSP and Pague Menos) and Wholesale (Grupo Santa Cruz and Profarma) clients from the Trade Plan to the JBP, investment strategy, negotiation of actions and presentation of ROI and their increase.Trade budget: 4% of turnover.• Responsible for investing in brands such as Dorflex, Novalgina, Dermacyd, Allegra, Targifor, Medley, etc.• Turnaround in share at Pague Menos with a loss of 5pp before entering the account and a gain of 8pp after a year of executing the action plan with Comercial.• Part of the MPDV allocation definition project based on shopper movement sensors and heat maps by vision and interaction (Amazon model).• E-commerce shopper committee consuming studies, lectures, trends, and costs of this growing market.• Implementation of the Ads, CRM and Leads model to reach customers digitally by identifying the right shopper for each product offered via e-commerce.
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  • Sanofi
    Pmo Commercial Innovation
    Sanofi Mar 2019 - Mar 2021
    São Paulo E Região, Brasil
    • Creation of the RCA model (autonomous commercial representative) in the Indirect Channel (Dom Pedro Project in the Jorge Batista Group), serving the panel not visited by the industry via a third-party representative and sectorization based on intelligence, bringing growth of 65% in this panel (6000 pdvs) in the first year and 35% in the second. This model was the industry's first case study and has continued to be used by other players in the pharma industry.• Improvement of numerical distribution and development of new business models dedicated to independent pharmacies and associations, in order to improve Sanofi's overall market share.• Creation of Regional Fairs where Sanofi invited independent POS in the Region (as distributors do) to give talks, foster new business and offer aggressive commercial conditions in return.• Presence on the Innovation Committee, participating in courses on AI, Design Thinking, Lean, Scrum, Automation, and mediating digital trend panels for medium-term implementation.• Founder of the Diversity and Inclusion Committee (LGBTQIAP+, Ethnicities, PCD, 50+ and Women) and President of the Ethnicities Front which created the first talent bank for Black and Brown people in Latin America.
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  • Sanofi
    Revenue Management Coordinator
    Sanofi Feb 2018 - Feb 2019
    São Paulo E Região, Brasil
    • Governance of the Investment Budget for the Commercial and Trade Marketing area. Chairing the Investment and Budget Increase Committee.• Assessment of the financial viability of all the commercial team's sell-out increase proposals.• ROI simulation via P&L and margin calculation. Evaluation of campaigns based on the results achieved and suggestions based on success stories. • Consultancy on Trade Campaigns and participation in execution to assess return.• Training the sales force on KPIs, simulators and risk assessment.• Visits to points of sale (customers) and events throughout the country.• Participation in the construction of the Marketing Plan and launches.
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  • Dow Chemical
    Customer Success Leader
    Dow Chemical Feb 2016 - Feb 2018
    São Paulo E Região, Brasil
    • Global team leader (60) in São Paulo-BR, Midland-USA, Mumbai-IND and Tianjin-CHI. Global Focal Point in project and process management.• Management of Onboarding, Engagement, Technical Support, Feedback Collection, Contract Renewal, and Expansion Management. KPIs: NPS, CSAT, CES, Churn, and Health Score.• Responsible for implementing projects, reviewing, and automating processes, transitioning activities.• Development of training, manuals and procedures for teams and areas around the world.• Active participation in talent acquisition interviews, career development and turnover control.
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  • Dow Chemical
    Controller E2E / Otc
    Dow Chemical Sep 2013 - Jan 2016
    São Paulo E Região, Brasil
    +Costs Managment+US-GAAP +Inventory+Viability studies+Business Finance+P&L
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  • Neomobile India Pvt Ltd
    Senior Financial Specialist Latam
    Neomobile India Pvt Ltd Jan 2012 - Sep 2013
    São Paulo E Região, Brasil
    +Cash Flow+AGING+PDD+EBITDA IAV +IFRS+Exchange Transactions+Bank Reconciliation
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  • Porto Seguro
    Finance Leader
    Porto Seguro Mar 2007 - Dec 2011
    São Paulo E Região, Brasil
    Carreira de 5 anos de Estagiário até Líder de Contas a Pagar passando por diversas áreas financeiras:+Contas a Pagar+Contas a Receber+Tesouraria+Cobrança+Contabilidade+Impostos
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Danilo Nascimento Skills

Oracle Das Peoplesoft Portuguese Business Planning Business Strategy Microsoft Excel Financial Analysis Strategic Planning Business Intelligence Team Leadership Sap English Negotiation Corporate Finance Powerpoint Financial Reporting Management Microsoft Office Planejamento Empresarial Microsoft Powerpoint Erp

Danilo Nascimento Education Details

Frequently Asked Questions about Danilo Nascimento

What company does Danilo Nascimento work for?

Danilo Nascimento works for Grupo Nc

What is Danilo Nascimento's role at the current company?

Danilo Nascimento's current role is Head de Trade Marketing Merchandising and Inteligência de Mercado.

What is Danilo Nascimento's email address?

Danilo Nascimento's email address is da****@****ofi.com

What schools did Danilo Nascimento attend?

Danilo Nascimento attended Centro Universitário Fundação Santo André, Etec - Escola Técnica Estadual De São Paulo.

What are some of Danilo Nascimento's interests?

Danilo Nascimento has interest in Children, Civil Rights And Social Action, Environment, Education, Science And Technology.

What skills is Danilo Nascimento known for?

Danilo Nascimento has skills like Oracle, Das, Peoplesoft, Portuguese, Business Planning, Business Strategy, Microsoft Excel, Financial Analysis, Strategic Planning, Business Intelligence, Team Leadership, Sap.

Who are Danilo Nascimento's colleagues?

Danilo Nascimento's colleagues are Valdete De Sá Nascimento, Gerardo Neto, Mauricio Toti, Bruna Barbosa, Luis Eduardo Rodrigues C Palhares, Giuliane Da Cruz, Anderson Lopes.

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