As a graphic designer at PSM2, I develop graphic designs and assist with way-finding solutions for our customer, Los Angeles International Airport, the world's 5th busiest airport. I strive to communicate the client’s message while maintaining the look and feel of an effective project brand across all project materials.By applying the skills and knowledge of popular design software such as both Photoshop and Illustrator (15+ years experience), I have created artwork that ranges from poster size all the way to 293 feet wide! One such graphic currently adorns the outdoor barricade at Terminal 1 arrivals and departures. I have also helped with Power Point presentations, created hundreds of logos, made animated gifs using Flash and worked with sign production specialists to create countless banners and pylon signs.Aside from creating graphics, I also help produce over 1000 signs every month to minimize the impact of construction on the guest experience.

https://www.daniloreyesportfolio.com/As the Art Director for the casino, my duties involve creative design for advertising and marketing collateral to differentiate Hustler Casino from competitors. Hustler Casino brands itself as the only upscale “Las Vegas style” casino in the Los Angeles and Orange County area. My expertise is in using Illustrator and Photoshop to create logo and background art, work and supervise live event booths, as well as working personally with VIP / public casino figures on visually marketing their brand.During the annual Flynt tournaments photoshoot, I coordinate with the Marketing Director to present a theme directly to Larry and Liz Flynt. I direct these shoots, am responsible for these public images of the Flynts, as well as work on their posing and wardrobe.Over the past 4 years, I have provided the casino over 30+ key art, 20+ billboards, 15+ bus shelters, 10+ direct mails, t-shirts, ads (Card Player, Poker Player and Hustler magazine), display art (trade shows and marketing events such as The Long Beach Grand Prix, KROQ Almost Acoustic Christmas and Lobsterfest), floor signage, posters, brochures, animated GIF’s, LED boards and swag giveaways. Promotions I have worked on include the VIP Poker Appreciation, Blackjack Double Bonus Giveaway, $50K FREEROLL and ongoing seasonal promotions that help boost revenue for the casino.For trade shows and off-site events, I design artwork for flyers and activation cards. Additionally, I set up, break down, and supervise the event booth.My responsibilities involve directing photoshoots from conception to completion. I purchase as well as personally design custom props. I schedule shoots, select model wardrobe and supervise hair and makeup. I also coordinate with photographers on staging and lighting. My post production involvement includes inspecting proofs and retouching prints.

I worked closely with the CEO to help brand and set guidelines to ensure that the identity of the company is visually coherent. Worldwise Education offers a fun, colorful, inexpensive and artistic way to raise funds for elementary, middle and high schools.For retail, I designed stationary and marketing collateral sold in major chains such as Whole Foods and Gelson’s Markets. For schools, I created and produced over 100 catalogs and brochures, card reorder sheets, flyers, posters and display signs, in addition to retouching over several thousand images each year.General responsibilities included:*Supervised a team of designers*Help relaunched the company website, creating new custom images for each landing page, made animated buttons and member profile pages*Created custom stationary artwork for the Annual National PTA convention