Responsável pelo planejamento estratégico de comunicação na Essenza, lidero a criação de campanhas impactantes, alinhando objetivos de negócio com soluções criativas para maximizar resultados.

As a company, I have been providing marketing and communication services to the market, working for nationally and internationally renowned agencies and clients. My areas of expertise include:-Strategic communication planning-Consumer insights and data analysis (Business Intelligence)-CRM implementation and management-Content strategy and Inbound marketing-Digital product and e-commerce management-Marketing and communication consulting-Professor of marketing and communicationI have had the privilege of working with a diverse range of clients, including ALE Combustíveis, Agroagility, Artesano, Barry Callebaut, Bimbo do Brasil, Cinemark, Cruz Vermelha, Editora Abril, Fini, Habib's, Laboratórios Fleury, Laticínios Aviação, Pullman/Plusvita, Quiksilver, Rap10, Sicao, Steck, Wickbold, and VCI Brasil.Furthermore, I have collaborated with reputable agencies such as DB8, Frito, Talent Marcel, and Havas Group, enabling me to gain valuable insights and experience in the field.

Hired to implement the in-house agency in Brazil (Innocean Brazil) and to Manage the Client Services department of the agency. Reporting directly to the CEO I was responsible for the agency operations, managing the internal processes, outsourcing, business partnerships, and client services. In the Client Services department, I was a team leader of 20 employees responsible for the delivery of all Hyundai media and advertising initiatives in Brazil (Online and Off-line). Main Achievements: - Stablishment of the Hyundai brand in Brazil, from implementing all digital presence, website, social media, business intelligence, and all advertising campaigns (online and offline). - Responsible for 2014 and 2018 World Cup sponsorship campaigns, creating and deploying all local campaigns and activations for Brazilian WC and localizing global campaigns of 2018 Russia WC. - Leader of the digital transformation project inside the agency. Developing the programmatic media strategy, with our internal team of media and also implementing a strategy of CRM and lead nurturing in partnership with Accenture and our internal team of CRM

As a product manager I was responsible for the launch and management of digital products, editorial and e-commerce websites and mobile applications. One of the most relevant experiences from this period was the launch of GoRead, a ecommerce and digital reader for digital Books and Magazines in Brazil. It was a complete project from ideation, UX, design and development. Including digital reader App for IOS and Android and an ecommerce website. Related Activities: - Market and competitors’ understanding/monitoring - Product launch, including ideation, business plan, brand identity and market positioning. - Product management / enhancement - Product backlog from short to long term strategy. - Design and UX coordination - Web Analytics

I was responsible for the digital planning of the accountsSpecial mention to the project for Santander bank in the fusion with Banco Real. I was responsible for the digital planning of the campaign Juntos Clients under my responsibility:Santader/ Banco Real, Tigre, Ipiranga

Responsible for the Account management and Strategic Plan of a group of brands, mainly for TAM airlines account. Related Activities:- Sales of advertising and brand projects- Account Management online and offline;- Account Planning for the digital environment;- Clients media and campaining investments monitoring;- Positioning evaluation, brand level stage and vitality;- Market segmentation, CRM and relationship strategies’ development;Clients: TAM, TAM Viagens, Nova Schin, LG e Casas Bahia.

At Media Contacts digital agency of Havas Group, I was responsible for Account Management and Account Planning. Related Activities:- Sales of Advertising projects and Media solutions (Online Media, Sponsored Links, and SEO).- Management and planning of agency´s accounts;- Brand planning for the digital environment;- Clients’ media and campaigning investments monitoring;- Results monitoring and optimization of the campaign’s investments;- Internal team and partners coordination/ management;- Support for brand communication strategies and product development;Clients under my responsibility: Citroen, Accor Hotels (Sofitel, Íbis e Formule1), Colgate, Aymoré Financiamentos e WebMotors.

Before working in publicity agencies, I worked in Marketing and Communication consulting companies such as Gouvea de Souza, Grupo Assa and ESPM JR.Related Activities:- Market analysis and segment studies;- Marketing and Communication planning;- Research analysis (Qualitative and Quantitative)- Team coordination- Consulting services’ sale.Clients: Pão de Açúcar, Multibrás, Senac, Gerdau Bolívia, Gradiente,Sky/Directv, Nestlé, Univesia/Santander, Quiksilver, Kerry Ingredients, Cikar.