My experience has been one of hands-on problem-solving and dynamic leadership within a manufacturing environment. I've navigated various assembly stations, mastering the use of specialized tools, precision measuring equipment, and complex machinery, but my role extended beyond technical expertise. I thrived as a bridge between teammates and leaders, ensuring smooth communication and collaboration. This led me to pursue official certification as a Workstation Trainer. I had the opportunity to equip new hires with the knowledge and skills to perform high standard work processes, safety protocols, quality control best practices, and the importance of teamwork.Furthermore, I was responsible for scheduling, team leadership, and strategic reallocation to optimize our performance. This involved anticipating and escalating issues, and even proposing improvements within my area.

Managed all online sales and digital marketing.Developed strategies and brand recognition while focusing on the store’s identity to capitalize clients online.Designed and created all content for social media channels including page development, picture and video editing, posts, promotions and advertisement.Assisted with customers support both in person and virtually.Increased monthly organic social media traffic using inbound marketing techniques like blogging, writing articles, creating interactive content with customers.

Assisted projects while we were transitioning to launch the Digital Identification Certification program, when our state became the first in Brazil to achieve 1st Level Certification Authority status. This accomplishment unlocked a wave of digital opportunities, benefiting companies, employees, and citizens alike.My responsibilities also included the creation of educational campaigns, empowering individuals and businesses to navigate the evolving digital landscape confidently. To ensure the program's success, I developed winning strategies, motivating teams to excel in sales and service delivery. Priced products competitively while analyzing costs and profits, ensuring financial sustainability.I managed all social media platforms and websites, crafting engaging content that fostered stronger relationships with both internal and external clients. When challenges arose, I collaborated with the "Customer Relations" team, prioritizing their satisfaction and relishing the opportunity to rescue unhappy clients.I performed research initiatives, analyzing customer satisfaction, competitor offerings, and market trends. Beyond internal analysis, I actively participated in events and negotiations, bridging the gap between the department, clients, and stakeholders.

At Riachuelo I had the experience of overseeing over 60 employees, fostering a positive and goal-oriented environment where individuals can flourish. I am passionate about motivating individuals to achieve their full potential, both through personal accomplishments and career growth within the company. This is evident in my implementation of successful motivational campaigns and personalized coaching initiatives.I have a proven ability to recruit, train, and oversee new staff, ensuring they are equipped with the necessary skills and knowledge. I have led by example, ensuring product stocking, quality control, and exceptional customer service. This commitment to excellence extends to safeguarding assets, where I was responsible for product inventory and loss prevention. Recognizing the importance of collaboration, I spearheaded the development of interdepartmental security strategies, resulting in a significant reduction in losses.I organized training courses and group meetings, encouraging interaction and team spirit; This dedication led to a 30% increase in employee satisfaction, positively impacting numerous company metrics. Actively contributed to data analysis and reporting, gaining valuable experience with internal systems and data analysis. I regularly submitted comprehensive reports to regional leadership, keeping them informed and contributing with improvements.

Led high-performing retail team across all store functions (HR, marketing, sales, etc.) for 5+ years.Proven track record of driving increased sales, revenue, and customer satisfaction. Optimized inventory levels and costs through strategic sourcing and negotiation. Remodeled the store’s visual merchandising & created events engaging store environments and executing impactful promotional campaigns.Was responsible for team leadership, recruiting, training, and developing teams to achieve goals while promoting a positive environment for employees.Managed schedule, payroll and educated employees regarding processes, laws and regulations.Executed administrative tasks, data entry/analysis, and budget, ensuring compliance.