Danilo Caldas π³οΈβπ Email and Phone Number
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Danilo Caldas π³οΈβπ personal email
A strategist with more than 10 years of experience, having worked with brands such as NestlΓ©, Danone, Dell, Bridgestone, Unilever, Suzano and others. Hereβs a little brief of what I do:Brand Strategies that Make Sense: Many think a communication strategy is about trends and social listening thrown into a presentation, but we have to align business and communication objectives, analyze past campaigns and truly understand what people think and feel about the brand. This is the foundation, guys.Crafting Consistent Briefs: Whether it's for a full 360Β° campaign or a simple social media post, the core of a successful strategy lies in a well-constructed brief. It is about asking the right questions and ensuring the brief is clear and action-driven.Designing Engaging Ideas: Planning strategies are also about creativity - I genuinely love to think about creative insights that help all others teams involved - from media to production.Above all this, I enjoy engaging with people - learning, sharing and making friends on the way. Welcome! βΊοΈ
Mullenlowe Brasil
View- Website:
- mullenlowebrasil.com
- Employees:
- 186
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Senior Strategy ManagerMullenlowe Brasil Jun 2023 - PresentSΓ£o Paulo, Brasilβ Back in 2023, I made an internal move to become a Senior Strategy Manager for NestlΓ© at UM Worldwide | IPG MediaBrands. β In 2024, I returned to Mullen Lowe Brazil | IPG MediaBrands as the Senior Manager responsible for Unilever's Closeup and Neve (Suzano/KC).
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Strategy ManagerMullenlowe Brasil Mar 2022 - Jun 2023SΓ£o Paulo, BrasilStrategy Manager at Mullen Lowe, the agency responsible for creativity within MediaBrands.β Development and implementation of communication strategies in synergy with media and creative teams, utilizing tools such as GWI, Euromonitor Passport, and Brandwatch;β Creation of full-funnel message mapping;β Campaign implementation follow-up;β Client guidance on social strategies and always-on expertise;β Award submissions for case studies;β Development of communication strategies for offline activations/events;β Presentations in global meetings.Brands/clients: β Bayer Health Care - Bepantol Derma, Bepantol Baby, Redoxon, Aspirina, Gino-Canesten and Claritin.β Casillero del Diablo (Concha y Toro)β Shopping Eldorado β PremieR Pet
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Strategy ManagerOliver Agency Sep 2020 - Mar 2022Sao Paulo, BrazilAs Leader of Planning and Content at Danone Studio, I was responsible for:β Developing strategies for growth events and digital activations;β Managing the always-on social media strategy;β Leading the community management team, overseeing social listening and sentiment monitoring across channels;β Building reports and validating KPIs;β Tracking earned media performance;β Providing social listening insights and planning using tools like Khoros and Stilingue;β Presenting campaigns and results in global meetings with D-Studios teams around the world.Brands: Activia, Danette, YoPRO and Danoninho. -
Planning/Content ManagerVmly&R Oct 2019 - Sep 2020SΓ£o Paulo Area, BrazilI was responsible for managing the planning area of social media hub for DELL Computers. The hub is located in Porto Alegre, Rio Grande do Sul and is divided by insights and content areas. -
Planning/Content SupervisorVmly&R Jun 2019 - Sep 2019SΓ£o Paulo Area, Brazil
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Social Media CoordinatorVmly&R Jan 2018 - May 2019SΓ£o Paulo E RegiΓ£o, Brasilβ Strategically developing a social campaignβs storytelling based on the clientβs brief, diagnosing communication issues through market research and benchmarks (with or without surveys, depending on the case), and formulating a hypothesis to solve communication challenges;β Briefing the creative and media teams with clear direction;β Creating monthly social media calendars, content briefs, and defining the brandβs content pillars for social media;β Developing social playbooks, product launch strategies, live event coverage, social media channel strategies, posting schedules, and other digital content;β Producing social media performance reports using tools like Scup and Social Bakers.Clients:β Bridgestone | Firestone Brasilβ Docol Metais SanitΓ‘riosβ MinistΓ©rio PΓΊblico de SΓ£o Paulo
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Digital PlannerFullbar Digital Jan 2016 - Oct 2017SΓ£o Paulo Area, BrazilPrincipais funçáes desempenhadas no cargo: β Criação de estratΓ©gias para campanhas online envolvendo promoçáes, incentivo, social media e/ou lanΓ§amento de novos produtos/plataformas (roteiro e desenvolvimento do plano em key/ppt);β Criação de linhas editoriais para redes sociais, açáes e ativaçáes de engajamento;β Apresentação de projetos para clientes;β Redação de conteΓΊdo/peΓ§as para os projetos.Tags:Planejamento, Criação, Keynote, EstratΓ©gias Digitais. -
Social Media AnalystFullbar Digital Sep 2014 - Dec 2015SΓ£o Paulo E RegiΓ£o, Brasilβ Criação de linhas editoriais para redes sociais, açáes e ativaçáes de engajamento;β Redação de conteΓΊdos, tanto social media quanto e-mail marketing e pΓ‘ginas de sites;β Elaboração de relatΓ³rios de desempenho de campanhas atravΓ©s do Google Analytics;β Criação de campanhas de mΓdia nas plataformas digitais como Facebook Ads e Google Adwords.
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Community ManagerAgΓͺncia Digi Jan 2014 - Sep 2014SΓ£o Paulo Area, BrazilComo Community Manager, atuei como porta-voz das marcas nas mΓdias sociais, com as principais atribuiçáes:β AnΓ‘lise de engajamento e resultados da comunicação nas mΓdias sociais;β Monitoramento de marca no Γ’mbito digital (saber o quΓͺ os consumidores estΓ£o falando sobre a marca);β Identificação de oportunidades e insights;β Relacionamento com o consumidor, visando a humanização da marca;β Controle de postagens e horΓ‘rios;β Brainstorming para criação de conteΓΊdos;β Criação de relatΓ³rios qualitativos;β AnΓ‘lise do comportamento do consumidor nos canais de comunicação.Clientes:β Gendaiβ The Fifties - Tradicional Burgerβ ABA Harley-Davidsonβ AgΓͺncia Digiβ Meguiar'sβ 3M Reparação Automotiva -
Social Media AssistantAgΓͺncia Digi Jun 2013 - Dec 2013SΓ£o Paulo E RegiΓ£o, BrasilPrincipais funçáes como assistente de mΓdias sociais:β Pesquisa de pautas e redação de conteΓΊdos;β SAC 2.0;β Acompanhamento das fanpages;β AnΓ‘lise de engajamento e resultados;β Posts patrocinados.
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Social Media InternAgΓͺncia Linksearch - Marketing Digital Nov 2012 - May 2013SΓ£o Paulo E RegiΓ£o, Brasilβ GestΓ£o de Contas em Redes Sociais (Facebook, Twitter, LinkedIn, Youtube);β Elaboração de Pautas;β ResponsΓ‘vel pelo Atendimento ao Consumidor nas Redes Sociais;β Planejamento de Concursos Culturais e Sorteios;β AnΓ‘lise de MΓ©tricas de Engajamento com Ferramentas Especializadas (Crowdbooster, Google Analytics, ACEITA, HootSuite);β Criação de RelatΓ³rios e Comparativos de Desempenho;β Monitoramento de Marca;β Facebook Ads.
Danilo Caldas π³οΈβπ Skills
Danilo Caldas π³οΈβπ Education Details
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Comunicação -
Comunicação E Estudos Da MΓdia
Frequently Asked Questions about Danilo Caldas π³οΈβπ
What company does Danilo Caldas π³οΈβπ work for?
Danilo Caldas π³οΈβπ works for Mullenlowe Brasil
What is Danilo Caldas π³οΈβπ's role at the current company?
Danilo Caldas π³οΈβπ's current role is Senior Strategy Manager em MullenLowe Brasil | IPG MediaBrands.
What is Danilo Caldas π³οΈβπ's email address?
Danilo Caldas π³οΈβπ's email address is da****@****.agency
What schools did Danilo Caldas π³οΈβπ attend?
Danilo Caldas π³οΈβπ attended Universidade Anhembi Morumbi, Senac Brasil.
What are some of Danilo Caldas π³οΈβπ's interests?
Danilo Caldas π³οΈβπ has interest in Social Media, Planejamento, MΓdia Online, Health, EstratΓ©gia, Adwords, Education, Environment, Science And Technology, Redes Sociais.
What skills is Danilo Caldas π³οΈβπ known for?
Danilo Caldas π³οΈβπ has skills like Digital Marketing, Social Media, Google Analytics, Facebook, Marketing, Online Advertising, Google Adwords, Social Media Marketing, Email Marketing, Advertising, Marketing Communications, Seo.
Who are Danilo Caldas π³οΈβπ's colleagues?
Danilo Caldas π³οΈβπ's colleagues are Martin Mcginn, Larissa Duarte, Paulinha Rinaldi, Joyce Souza, Fabilini Oliveira, Amit Sinha, Anand Suspi.
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Danilo Caldas
Gerente Industrial / Engenheiro De Produção / Engenheiro De Segurança Do Trabalho / Black Belt / Consultor / Professor UniversitÑrioMauÑ, Sp1gmail.com -
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