Business consultant, helping small and medium-sized companies find and build their mojo.Main areas of focus include Business Analysis, Marketing, Sales and Operations Management.

Credit consultant, helping people realise their dreams.

Led development of strategic sales and marketing initiatives for the Group, in consultation with the CEO and General Managers, across Hotel & Tourism, Manufacturing, Consulting, and Distribution branches.Oversaw sales and marketing programs, defined comprehensive business development strategies, directed departmental teams for achieving growth targets, administered the marketing budget, and expeditiously allocated resources.Led contract negotiations with clients and partners… Show more Led development of strategic sales and marketing initiatives for the Group, in consultation with the CEO and General Managers, across Hotel & Tourism, Manufacturing, Consulting, and Distribution branches.Oversaw sales and marketing programs, defined comprehensive business development strategies, directed departmental teams for achieving growth targets, administered the marketing budget, and expeditiously allocated resources.Led contract negotiations with clients and partners. Evaluated campaign and sales performance. Successfully coordinated growth efforts for doubling the organisation’s turnover within four years of taking charge. Developed a shared Services Centre for the Group and penetrated the lucrative European market by establishing operations in the new market through the Lisbon Hotel property, supported by strong brand promotion.Faithfully led the implementation of an organisation-wide Customer Satisfaction Program. Show less

Responsible for the Group’s Marketing and Sales Department, covering all current and future business areas, including the Louvre Hotel Brands Golden Tulip, Tulip Inn, Campanile and Flagwolrd Group Brands Flag Hotels, Rent and Go, Rent Eco Car, Meliá Viagens and Flagviagens.Restructured the Marketing and Sales department, having surpassed year on year performance on group sales on a market recession year. Lead the development of strategies in the short, medium and long term for… Show more Responsible for the Group’s Marketing and Sales Department, covering all current and future business areas, including the Louvre Hotel Brands Golden Tulip, Tulip Inn, Campanile and Flagwolrd Group Brands Flag Hotels, Rent and Go, Rent Eco Car, Meliá Viagens and Flagviagens.Restructured the Marketing and Sales department, having surpassed year on year performance on group sales on a market recession year. Lead the development of strategies in the short, medium and long term for all business areas, as well as their implementation in order to maximize performance and fulfillment of departmental group Sales and Marketing goals.Centralised all Digital Marketing initiatives, including managing ownership of all social network pages of which there are 36 in total. Developed and executed the company´s Digital Strategy, having created new operational procedures for internal contact databases, commercial prospecting, Social Network campaign, content creation, execution and production requests.Participated on the launch of three hotels, from initial market analysis all the way through to stationary production. Have also taken part on Louvre Hotels new hotel launch process, for another three hotels in Portugal an overseas.Successfully developed and launched the Hotel chain´s portal and continuously worked on the portal´s SEO, ensuring improvement in organic traffic and conversion early on. Initiated the project for a new Group CRM tool, to be implemented until the end of the year. Show less

Startup consultancy projects in Micromobility, Coworking, Boutique Hotel and International Franchising.

Administered daily operations of a stellar 4-star Hotel in Lisbon, comprising 105 rooms with a management strength of 45 employees.Oversaw facility operations, processes, and procedures with a clear focus on increasing customer engagement and loyalty. Defined objectives, monitored staff performance, and identified/mitigated potential risks. Promoted compliance with company policy, orchestrated staff training for implementing Emergency Procedures Plan, and reduced… Show more Administered daily operations of a stellar 4-star Hotel in Lisbon, comprising 105 rooms with a management strength of 45 employees.Oversaw facility operations, processes, and procedures with a clear focus on increasing customer engagement and loyalty. Defined objectives, monitored staff performance, and identified/mitigated potential risks. Promoted compliance with company policy, orchestrated staff training for implementing Emergency Procedures Plan, and reduced employee attrition rate via incentive programs. Successfully increased overall profitability by boosting hotel occupancy rate by 11% and introducing a 15% increase in prices; led the market segment and reached a total turnover growth of 29% within the first year of management, exceeding the annual budget by 10%.Developed and implemented a new credit policy and recovery methodology that slashed the amount of overdue client debt by 32% within the first year.Instrumental role in obtaining vital HACCP and GDPR certifications and ensure its effective implementation and maintenance.Expanded turnover by 22% by developing and implementing a new F&B concept.Slashed overall F&B ratio by 13% through renegotiated supplier contracts in addition to eliminating supplier debt. Show less

Spearheaded product management, data development, and customer insight analysis for Honda.Directed product vision and development, market requirements analysis, and positioning strategies specific to the European market. Gained deep understanding of customer experience, identified product gaps, and suggested ideas to improve market share. Demonstrated intimate knowledge of European regulatory processes and norms.Orchestrated the successful launch of Honda’s new… Show more Spearheaded product management, data development, and customer insight analysis for Honda.Directed product vision and development, market requirements analysis, and positioning strategies specific to the European market. Gained deep understanding of customer experience, identified product gaps, and suggested ideas to improve market share. Demonstrated intimate knowledge of European regulatory processes and norms.Orchestrated the successful launch of Honda’s new flagship VFR 1200 motorcycle across the European market.Devised a new methodology for vehicle model nomenclature in addition to centralising customer intelligence for new product planning teams and launches in Europe. Show less

Administered Honda’s UK Customer Database across multiple divisions, supervising a team of client-side and agency analysts. Signed off all data capture for the company while ensuring strict compliance with Data Protection Standards and Policy.Deployed a new Central Data Warehouse across Honda UK’s Car, Motorcycle, and Power Equipment divisions. Additionally, implemented a new data mining tool by leveraging the capabilities of the Data Warehouse.Increased success rate for… Show more Administered Honda’s UK Customer Database across multiple divisions, supervising a team of client-side and agency analysts. Signed off all data capture for the company while ensuring strict compliance with Data Protection Standards and Policy.Deployed a new Central Data Warehouse across Honda UK’s Car, Motorcycle, and Power Equipment divisions. Additionally, implemented a new data mining tool by leveraging the capabilities of the Data Warehouse.Increased success rate for Direct Marketing campaigns by defining the customer life cycle and effectively managing their selections. Show less

Acted as the main point-of-contact for Agencies and Internal Clients in relation to Insight activities. Tasked with analyzing customer behavior using cutting-edge analytical tools across multiple market divisions, aimed at providing accurate and timely intelligence for senior decision-makers.Developed the executive summary analytical documents from the major syndicated and non-syndicated surveys for the company, some even applicable to this day.Established streamlined… Show more Acted as the main point-of-contact for Agencies and Internal Clients in relation to Insight activities. Tasked with analyzing customer behavior using cutting-edge analytical tools across multiple market divisions, aimed at providing accurate and timely intelligence for senior decision-makers.Developed the executive summary analytical documents from the major syndicated and non-syndicated surveys for the company, some even applicable to this day.Established streamlined, targeted, and effective marketing campaigns by generating the first customer profiles for the company’s customers. Show less

Spearheaded research and language assistance on high-profile consultancy projects for the J.D. Power International group.Tasked with assisting local research team members across all aspects of quantitative, proprietary, and syndicated research projects. Instrumental role in research design, data handling, data checking, report design, analysis and presenting. Interfaced with vendors and drafted regular research reports.Involved in all aspects of project work including: research… Show more Spearheaded research and language assistance on high-profile consultancy projects for the J.D. Power International group.Tasked with assisting local research team members across all aspects of quantitative, proprietary, and syndicated research projects. Instrumental role in research design, data handling, data checking, report design, analysis and presenting. Interfaced with vendors and drafted regular research reports.Involved in all aspects of project work including: research design, data handling, data checking, report design, analysis and presenting. Show less

Key contributor to the Market Research and Brand strategy Department. Involved in all areas of the marketing department, with direct responsibilities in communications, product planning, ad-hoc projects, and Industry surveys. Provided research insight to Internal clients from both Toyota and Lexus Great Britain (GB).As a Placement Students´ representative for the company, wrote articles for the company magazine Catalyst.