As a pioneer in digital plataforms, I'm writing to live for a quite long time. For more than 20 years, I've been envolved by Advertising in its potencial.Being a full portuguese & english copywriter and concepter, I dived into all the further aspects of creativity and strategy for clients and customers. As an entrepreneur, I've discoverd a bunch of new shades of potentiality for new ideas and new approaches for marketing.I've worked with various types of clients (on and offline projects), such as Coca-Cola, Unilever, P & G, Itaú, Mercedes-Benz, Bayer, Live, Cadbury-Adams, Disney, Ford, Nestlé, HSBC, Netshoes, Gruppo Campari, among others.And during all this process, I've combined a bunch of tools to create unique projects with full results. Imagine using SEO, SEM, Big Data, Storytelling, strategy, crosseling, crosscontent, mobile, ads, gamification, branding, creativity, digital democracy & identity as part of new way of advertising and marketing. So, that is what I do. I've told you: i write to live. But nowadays, writing is not only words. I'm coding!