Leading the division of Creative Strategy for international DTC E-commerce brands.- Pitch campaign ideas to clients- Conducted deep brand and competitor’s research to define messaging, imagery and define best USPs- Written video and static ad creative briefings, storyboards and scripts (TikTok, Meta, Youtube/Google, Apple Ads)- Data analysis alongside media buyers for campaign optimizations- Managed social listening platforms to create engaging and consumer-related content- Relationship with influencers and UGC creators through marketing platforms (Fivver, Billo, X, TikTok, Instagram, Bsckstage)- Building off platform partnership program with creators for Cretive Strategy and TikTok Shop initiatives- Helped manage +U$5MM in DTC e-commerce campaigns

I teach the following classes: ‘Creator Economy’, ‘Creative Strategy’, ‘Creator & Influencer Marketing’, ‘Big Data Analytics For Marketing’ and ‘Project Management for Marketing’.

- TikTok Shop management focused on activating the channel to generate revenue- In-platform, and off-platform relationship program with affiliates- Create briefs for videos on TikTok Shop baed on performing and viral reator's videos and other brands (Kalodata source)- TikTok, Intagram and Youtube Shop organic content management- Identify performing content and adapt to TikTok Ads and Meta Ads strategy- Identify partnerships to increase social media strategy

- Conducted deep brand and competitor’s research to define messaging, imagery and define best USPs- Creative research- Implemented AI creative process to create voiceovers, auto captions and AI-generated images and videos.- Data analysis alongside media buyers for campaign optimizations, with Motion Analytics- Relationship with influencers and UGC creators through influency marketing platforms (Fivver, Billo, X, TikTok, Instagram, Backstage)

Marketing strategy projects, reporting to the executive board and working with internal clients (HR Team, Brand Team and CX Team). I was responsible for delivering marketing projects, alongside with other marketing specialists/agencies.1. Creative Strategy (2022): implemented a rebranding on digital channels and developed creative strategy for lauching new B2B acquisition digital marketing campaigns, alongside with a Media Buying agency, 2. Inbound Marketing (2022): increased leading generation by 55%, LinkedIn’s company page to +10K followers and SEO main keyword positions to Google’s first/second page with +70% organic website traffic (blog/newsletter/content strategy) with the support of an Inbound Marketing agency.3. Community Management (2021): designed a C-Level and manager clients community strategy with networking events/webinars, newsletters, blog content/news, Interviews, WhatsApp and Telegram content groups.4. UX Research (2021): guided the UX Research to re-create Customer Journey in order to improve customer success and discover insights from ICPs. After project implementation with the CS team, we reached a 94% customer satisfaction rate and got recognized as one of the top 100 best Customer-Centric Companies in Brazil (2021, 2022, 2023).

Brazilian Post-Graduation Federal Business School (WORLDWIDE)Creative digital strategy development in a pandemic sceneario, leading a four-people team.- Creative strategy management of worldwide media buying campaigns (B2B video scripts + static ads) for Executive MBA, Full Time MBA, and +20 lifelong learning business programs, with +50K monthly budget and the consultancy of a Media Buying agency.- CRM (emailmarketing) strategies with a +40k lead and Alumni email leadbase to increase online programs subscriptions- Inbound Marketing: +30 live classes/webinars with professors and coordinators to increase lead generation, UGC and, brand awareness and LinkedIn growth (COPPEAD +30k page followers and ALUMNI COPPEAD +8K followers)- PR management through publicizing papers, researches, written and video interviews of faculty members/ professors / study groups on brazilian’s top of mind media and companies such as L'Oréal, Fiat, Coca-Cola and , with the assistance of a PR agency.

Digital Marketing Agency (BRAZIL)+20 DTC small/medium business- Account Manager- Inbound marketing consultancy- Copywriting and Strategy for Emailmarketing campaigns - Scripts for Ads in media buying campaigns in Facebook Ads, Google Ads and Linkedin Ads- Creation of a learning program for college students which generated talent pool for the agency and raised social media engagement

Cashback Solution Company (USA)+1700 worldwide e-commerces- Emailmarketing campaigns for marketplace sales: base extraction, segmentation, CTR, open rate and metrics analysis with A/B testing for optimization- Content production for e-commerce affiliate marketing websites with brands such as Nike, Apple, Walmart and Amazon.

- Content creation for the digital channels: social media, email marketing and corporate blog.- Internal communication: endomarketing, intranet, company setting and noticeboard, with design created in Photoshop and Illustrator.- Represented the company in external events of the Insurance marketing- Active participation in the process of acquisition from a multinational company- International portfolio reconstruction into a national market portfolio