I joined Sandoz before the spin from Novartis to create the new Customer Engagement as a unique team of digital and IT people and to introduce the omnichannel transformation with the ambition to increase customer access to generic and biosimilar drugs across the globe (700m patients already reached). Form October 2023 Sandoz is a stand alone company, quoted at Zurich stock market and I'm proud to be part of the pioneers who made the spin (day 1) and pave the way for the future organization. Reporting to Sandoz CTO, I ‘m leading a team that spans from Field force applications, digital tools and platforms to Customer data and insights, Medical solutions. Also I’m responsible for the Global Digital Hub, a Center of Excellence, that is the engine of the omnichannel transformation at Sandoz (main focus is customer journeys, digital asset, media spending).I’m part of the Technology Leadership Team, reporting into the Chief Technology Officer. I manage a multicultural team spread across different offices and geographies around the world.

Designing, shaping and implementing the Lundbeck Corporate Digital Strategy across the globe. I'm implementing the new Omnichannel Customer Engagement model at Lundbeck which is the most transformative initiative in the last decade. Salesforce marketing cloud platform, data lake and AI/ML application for field force (NBA) are the pillars of digital transformation at Lundbeck. I have launched Progress In Mind Resource Center - an HCPs engagement platform - in 55 countries. In 2020 Progress in Mind has been nominated among top 3 Most Valuable Healthcare / HCP Initiatives at the Reuters Pharma Awards Europe 2020

Being part of Marketing Leadership team at the company’s headquarters, I lead the Global Customer Engagement (GCE) team.The GCE team is the strategic hub for customer interaction excellence with three focus areas – digital interaction, congress and events and CRM/digital intelligence. Now I’m focused on digital therapeutics and innovation on top of pill to move Lundbeck forward in to digital transformation.I work together with R&D and Corporate Functions to design, build and deliver our digital strategy around mental health among our affiliates and top ten markets including EU, USA and China. I have established 3 digital summits in 3 continents on annual basis to disseminate digital knowldge among our markets (200 attendees), also I work together with startups accelerators to select and scale up technologies in line with our corporate strategy. I manage a multicultural team of 10 different nationalities from all over the world.

I was responsible for digital strategy and execution of Merck family of products with strong focus on web, apps and social media. I launched the MSD Salute brand for HCPs engagement: it has been awarded as the best HCPs engagement platform for 7 years in a row (2015-2021). MSD salute is multichannel ecosystem including SoMe:- the Twitter account with more that 23k followers (1st for number of followers among Pharma Companies in Italy) - the LinkedIn show case page with more than 100k visits/monthly (Unique among Merck Affiliates)- the Periscope app for internal and external events (Unique among Pharma Companies and Merck Affiliates)- the YouTube institutional web page (among first within Italian Pharma Companies for number of views)During my stay MSD Italy won the Best Digital Company prize for 3 years in a row in 2014-2016.I launched the first chatBot and #AI applications in pharma in Italy and among Merck affiliates globally.

I worked in the Marketing department of Postecom as responsible for the ecommerce offering of Poste Italiane SpA. Main areas covered are e-commerce strategy, product marketing, business model, business case, e2e (from pre-sales to after sales) processes definition and monitoring, adv campaigns, web marketing. I was focused in:- defining and executing Poste Italiane e-commerce strategy;- establishing partnership with main players of digital ecosystem to promote Italian SME (i.e. Google Premium Partnership) and large enterprise e-commerce business at national/international level;- defining and delivering marketplace strategy for international ecommerce;- promoting our services across the world in partnership with postal operators and media companies;

Account and Project Manager for Medical device&equipment company EMEA region, Marketing department, with mainresponsibilities:- Concept and realization of brand campaigns for products promotion;- Concept and execution of Digital marketing strategies at EMEA level;- Definition and execution Sales Force Effectiveness program;

Account for Nokia, Marketing department:- New marketing strategies through mobile applications, mobile sites, mobile applications, etc.;- Concept and realization of enterprise brand web and mobile campaigns for products promotion- Mobile gamin platform deployment for Italy;Sales department:- E-commerce: platform introduction at nation level, then service manteinance focusing on Front End, Merchandising, stock management, Payment Service Provider, MOR/SOR with a dedicated team;

Account for Customer Care Department of Nokia. Also the principal coordinator in a CRM project concerning a new CRM web application and my role is to:- support client Customer Service department to do analytics and deep data elaboration about Nokia assistance network to:- maximize performances;- measure progress against business objectives;- analyze effectiveness of partners activity;- develop loyalty programs;- focus on Customer retention activities;- support client Business partners in customer relationship management ;

Analyst in the In-Sat for Stream TV project. I worked in a team that realized the first TV banking service in Italy for the biggest Italian bank group . My role was focused on Customer service activities (home interactive TV clients) including customer orientation and supporting in high technological-content services. I was involved in deep market analysis on actual scenario of banking services for “advanced” clients.

Lieutenant in Italian air force assigned at "Segretariato Generale della Difesa - Direzione nazionale degli armamenti" after a training course in SGA (Scuola di Guerra Aerea), Italian Air Force Univerisity, in Florence.